The Edward Show

E445: Lars Lofgren confronts a hydra of affiliate Parasite SEO posters on Reddit. One of the affiliates is even a moderator! Lars enters the hydra’s lair, confronts it, and tries to take it down. But does he succeed? Does Lars Lofgren succeed at taking out the Parasite SEO posters on Reddit? You’ll have to listen to find out. And credit again to Lars Lofgren here: https://larslofgren.com/reddit-affiliate-spam/ 00:00 The Reddit Mod Story 00:49 Parasite SEO on Reddit 01:19 Exposing the Mod 02:30 Failed Cleanup and Continued Spam 04:23 Reddit Mod Gets Banned 04:51 Persistence of Affiliate Spammers 10:21 How to Spam Reddit with Affiliate Links 11:42 Reddit's Countermeasures and Conclusion #searchengineoptimization #blackhatseo #parasiteseo #redditmarketing

E444: Indie Hackers is being abused for Parasite SEO, even with lazy AI-generated articles being pushed to the homepage. This is what I’m seeing and this is how I would improve it. 00:00 Introduction to Parasite SEO 01:21 Parasite SEO Techniques 01:57 Indie Hackers and Parasite SEO 03:25 Detecting AI-Generated Content 05:42 The Impact of Parasite SEO 12:32 Best Practices 14:03 Final Thoughts #seo #searchengineoptimization #blackhatseo #parasiteseo

E443: How this entrepreneur used organic Twitter and paid ads in 2020 to launch and scale two information products - one about AWS and another about Twitter. As well as the pricing experiments the entrepreneur ran, marketing experiments, the messaging that had the biggest immediate financial impact, and all the lessons gained throughout the person’s journey. The author goes deep - this is a good one. Recorded from the Warsaw Chopin Airport as I wait for my flight. Read the original article on Indie Hackers: https://www.indiehackers.com/post/how-i-made-210-822-selling-a-pdf-and-a-video-on-the-internet-RjdFakSXxnxtCGu09RmI Read Steve Jobs’ iPhone apology letter: https://web.archive.org/web/20070908223628/http://www.apple.com/hotnews/openiphoneletter/ 00:00 Introduction 00:06 The Two Info Products: AWS and Twitter 00:51 The Biggest Challenge for Information Products 01:03 Building an Audience 01:53 Correlating Audience Growth and Sales 04:25 AWS Product Performance Insights 04:54 Twitter Product Performance Insights 07:00 Pricing Strategies and Lessons Learned 08:11 Steve Jobs' iPhone Apology 14:39 Marketing Experiments and Ad Campaigns 15:54 Top Performing Sales Sources 17:39 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #indiehackers #entrepreneurship #buildinpublic #digitalmarketing

E442: How to have more pictures of you or your company appear on Google Images. This video is especially applicable for people, where there can be lots of other people who have your name. Brand names are easier because they tend to be more unique. If you want to control the narrative of your brand, which people experience when looking you up on Google Images, this episode is for you. The beautiful thing: it doesn’t even have to be that much work. 00:00 Crafting Your Google Image Narrative 00:48 Personal Experiment with Google Images 01:46 Challenges in Image SEO 03:14 How to Improve Image SEO 03:40 Using Social Media and Podcasts for Image SEO 04:31 Optimizing Social Media for Image SEO 05:30 Reddit and Directories for Image SEO 07:53 Image SEO for Brands vs. Individuals 09:52 Future Plans The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #imageseo #digitalmarketing #searchengineoptimization

E441: A close friend had one of his best-performing 𝕏 posts of all time. But he didn’t consider going deep into the subject. However he should have. The subject matter was highly validated. This podcast is about all the ways in which a well-performing 𝕏 post can be the gift that keeps on giving. How to turn tweets / 𝕏 posts into well-performing: - Podcasts - LinkedIn Posts - TikToks - IG Reels - Lots more Don’t leave that juicy visibility on the table. 00:00 The Dating Coach's Strategy 00:38 Building a Personal Brand on 𝕏 02:32 Properly Using Viral Content for Growth 05:03 The Google Domain Story 09:01 When the World Was Mesmerized With AI Content 10:56 Content About the TwitterX Ads Glitch 16:21 Personal Reflections The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #contentmarketing #socialmediamarketing #digitalmarketing #twitter

E440: Hope everybody stays safe out there. This episode is about dedication to consistency. 00:00 Unexpected Trip to Warsaw 00:34 Floods in Central Europe 02:29 Thoughts About Consistency 04:57 Nervous Anticipation in the City 06:48 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #consistency #socialmediamarketing #personalbranding #digitalmarketing

E439: The GPT-based Chrome Extension in this episode ranked on Google for 213,000+ keywords on Google (2,200 rankings in positions 1-3) with a site that was well under one year old. No 301-redirects. No acquisitions. Normal SEO, heavily augmented with programmatic AI pages. Then, during the panic of Google penalizing AI sites in early 2024, this site completely scrapped all its AI pages. Then… it brought them back. And now, nearly two years after the website was created, it ranks for a fraction of the keywords it once ranked for - likely because of Google’s March 2024 update and due to the website being harmed by scrapping so many previous pages. This is an epic SEO story with ups, downs, and lessons. The article: https://edwardsturm.com/articles/this-website-didnt-exist-one-year-ago-remarkable-seo-story/ The Berghain Techno playlist: https://open.spotify.com/playlist/2B8zE3BZbKV9x97KOJ4y75?si=d6aa588608a44c43 00:00 Introduction to a Crazy SEO Discovery 00:54 The Mysterious Rise of Eightify 02:50 Unveiling Eightify’s SEO Strategy 06:07 The Ouroboros Effect and AI Risks 08:57 Eightify’s Downfall and Lessons Learned 11:23 Recommendations The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #programmaticseo #searchengineoptimization #aiseo

E438: A press release SEO experiment ten years ago directly refutes a top Google representative’s claim that they do not work. And my experiences sending out many press releases. The last one I sent out was April 2022. All of my experiences were positive. And alternatives to press releases if sending out out is over budget. Read the press release SEO experiment: https://seosherpa.com/seo-experiments/ How to launch on Product Hunt (as described in the episode): https://edwardsturm.com/articles/product-hunt-results/ 00:00 Intro to the SEO Experiment 00:22 Who Is Matt Cutts in SEO 00:51 The Press Release SEO Experiment 02:36 Personal Experiences with Press Releases 03:57 SEO Benefits of Press Releases 06:48 Alternatives to Press Releases for SEO 08:38 Creative Backlink Strategies 11:38 MicroSaaSes for SEO 14:30 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #digitalmarketing #linkbuilding #backlinks

Discover powerful networking insights gained from years of attending NYC tech and business events. Learn why listening and relationship-building trump self-promotion. Uncover practical tips for creating a diverse professional network and forging lasting connections. Explore the nuances of authentic networking and the significance of nurturing relationships over time for both personal and professional growth. This guide is a must for anyone looking to enhance their networking skills and build meaningful alliances.

E436: For those saying SEO is dead… NerdWallet’s revenue is up 25% year over year, with SEO making up 76% of visitors to its site. "According to Semrush, NerdWallet's search traffic is close to as high as it's ever been." NerdWallet’s search traffic is up 38% over the last two years despite ChatGPT being released in December 2022. NerdWallet’s secret? Updating its pages. More in the episode. Research from https://detailed.com/q4/ - which is an excellent SEO resource. 00:00 Introduction 00:19 NerdWallet's Impressive Growth 01:23 Google's Credit Card Test 02:05 Regularly Updating Content for SEO 03:41 Practical Ways to Keep Content Fresh 06:45 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #digitalmarketing #searchengineoptimization #seosuccess