The Edward Show

E455: LinkedIn video is horrible… For everything other than search. The promise of LinkedIn video being great for page growth has been disproven - until LinkedIn fixes its recommendation algorithm, at least. But for search it is constantly recommended above text posts, even when those text posts have more engagement and are from bigger accounts. This is perfect for anybody selling services, expertise, or looking for employment. Here’s how to use this. 00:00 Introduction 00:20 Personal Experiences with LinkedIn 01:01 Gaming LinkedIn with Keywords 01:18 Overweighting of Video on LinkedIn 02:25 Optimizing Video Posts 05:41 Effective Video Use 07:26 Reusing Videos and Creating Pages 10:01 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkedinmarketing #seo #socialmediamarketing #digitalmarketing

Vova Feldman, a rising content creator, went from knowing nothing about Formula 1 to becoming an influencer with thousands of views on his daily videos. He shares how he leverages the curious learner bias and evolves his content creation process. Vova discusses the viral success of his Trinidad video, strategies for monetizing content, and the importance of persistence in building an audience. He emphasizes continuous improvement, learning from others, and the potential for growth within the Formula 1 market.

E453: Private equity people and other people in financial institutions are extremely price insensitive. On a recent My First Million podcast (https://youtu.be/qWQZpgnjlLA?si=QwGI1Qj-UdQs3N4G), Jesse, the guest, shares how PE firms and others will pay tens or hundreds of thousands of dollars for digital marketing expertise and reports that don’t take much time. What they’re paying for is assurance that their deals, worth tens or hundreds of millions, or more, are worthwhile. So the tens or hundreds of thousands of dollars are worth it. But if you’re a digital marketing expert, how do you get in with PE people in order to sell to them? That’s what this episode is about. It’s a hack that anybody anywhere can do to sell to some of the most price-insensitive people and make a bunch of friends along the way. Mentioned in the show - my networking guide for selling: https://edwardsturm.com/articles/three-year-networking-experiment/ 00:00 Introduction to Price Insensitivity in Finance 00:25 The CB Insights Pricing Strategy 01:17 Digital Marketing Savvy and Podcast Audience 01:56 Networking With Blockchain Events 04:05 How to Build a Network in Private Equity 05:00 Overcoming Imposter Syndrome 05:46 Taking Over and Growing Meetup Groups 09:34 Remote Meetup Takeovers for Backlinks and Awareness 14:48 Chicago Blockchain Meetup Story and Easy Backlinks 16:40 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #performancemarketing #consultinghacks #mediabuying

E452: Should you try to manipulate CTR in Google search? First, I explain why this is even possible - the experiments that have been done and leak data that show CTR is a valued ranking signal. Second, I give a breakdown of exactly how CTR manipulation is done: using bots, hacking, and microworkers. The breakdown is from Charles Floate on 𝕏: https://x.com/Charles_SEO/status/1839665713692459103 Third, I share the verdict on whether or not this is worth trying. Finally, I give great white hat, easy alternatives if you don’t want to try black hat CTR manipulation. 00:00 Introduction & Episode Overview 01:29 Experiments and Evidence 02:18 Detailed Guide on Black Hat CTR Manipulation 03:31 Risks and Challenges 04:24 Methods of CTR Manipulation 05:13 Tools and Services for CTR Manipulation 06:17 Recommendations and Alternatives 08:11 Writing Clickable Page Titles and Meta Descriptions 11:16 Link Building Strategies 12:36 Final Thoughts #seo #blackhatseo #searchengineoptimization #digitalmarketing

This guy, a high-earning consultant, shares his secrets to charging $10,000 for a single hour of his time. He dives into unconventional marketing strategies that leverage sensationalism and media hype. Controversial yet effective, his guerrilla tactics have not only elevated his brand but also sparked discussions in the marketing world. He emphasizes the power of creativity and controversy in standing out, revealing how fabricated stories can create a compelling narrative that attracts clients.

E450: How the Rayz mobile app scaled to $80,000 MRR and 40M+ views on TikTok with this easy, faceless video strategy. This is a crazy one, so get your popcorn ready. Then, how you can use this strategy with easy-to-make single-feature apps. From the thread: https://x.com/iamgdsa/status/1836063552961945810 Use my exact social media posting strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 The Rayz AI App 00:21 The Faceless Strategy 00:51 Rayz’s Viral TikTok Campaign 01:36 How Rayz App Works 03:22 Rapid App Launch Strategy 05:09 Building Apps with AI Tools 05:35 Reverb Voicebox 07:02 Podcast Milestone The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #tiktokmarketing #startups #ycombinator #indiehackers

E449: TikTok has overtaken Google as the biggest search engine among Gen Z… the opportunity is huge. It’s very easy to rank on TikTok and creators are getting lots of traffic. For example, Sabrina Ramonov who writes, “12% of all my TikTok views (around 1.3M/week) come from search and this % continues to grow.” TikTok ranks on Google. The videos can (and should) be reused on Instagram Reels and YouTube Shorts where it is even easier to rank on Google. You could spend ten minutes on a video and rank a few hours later. Not just that, TikTok SEO values freshness. You can continually pump out videos targeting the same keywords all while improving at making videos and building a brand and top-of-mind awareness. If you manage to have a viral video, it will then continue to rank for a long time. This episode is how to do all of this. From the Thread: https://x.com/iamgdsa/status/1838926266927395285 My exact social media posting directions: https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 Introduction 00:22 TikTok Search Results 01:01 Fresh Content 01:25 1.3 Million Views / Week From TikTok SEO 02:32 TikTok vs. Google SEO 03:03 How to Create SEO-Friendly TikToks 05:26 Long-Term Impact of Viral Videos 07:33 Recommendations 07:53 Sign-Off The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #tiktokmarketing #socialmediamarketing #searchengineoptimization

E448: A fast-food titan whose 50-year-old business is doing $70,000,000 in annual revenue gives advice to a struggling entrepreneur who cold-emailed him. The titan was so wealthy he owned a literal castle that him and his wife had restored. Whereas the struggling entrepreneur was, “a hungry, broke, and eager first-time franchisee.” This is a warm business story with plenty of lessons. You’re going to enjoy it. Read it here: https://www.reddit.com/r/Entrepreneur/comments/1fohb1e/lessons_from_a_fastfood_titan/ 00:00 Introduction: Warm Business Stories 00:18 Mentorship from a Fast Food Titan 02:33 People Want to Be Useful 03:48 Steve Jobs on Helping Others 04:43 Ram Berrouet’s Story 07:07 Customer Service and Consistency Made Tens of Millions 08:46 Gratitude The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #entrepreneurship #successstories #smallbusiness

E447: What makes a YouTube video viral. Written by MrBeast in his leaked 36-page super-dense internal company handbook. So much good stuff in here. If you’re active in doing content marketing on YouTube or trying to make more engaging videos, there’s a ton to learn from this. And this is just one small part of the book. Read the whole “How to Succeed in MrBeast Production” book here: https://bit.ly/mrbeastbookpdf As mentioned in the podcast, to be a guest on The Edward Show, please apply here: https://edwardsturm.com/the-edward-show/get-on/ 00:00 The Secrets of Viral YouTube Videos 00:46 Click-Through Rate (CTR) 03:15 Average View Duration (AVD) 04:43 Engaging Content: Minutes One to Six 06:45 The Back Half of Your Video 09:34 The Wow Factor 10:53 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #socialmediamarketing #youtubemarketing #youtubeadvice

E446: How to go viral on YouTube Shorts. The content I’m seeing that performs really well. How to craft a good title for YouTube Shorts. YouTube and YouTube Shorts statistics. This is an information-dense episode on YouTube Shorts. Yesterday’s Newsletter as mentioned in the podcast: https://edwardsturm.com/articles/harsh-feedback-made-me-viral/ 00:00 Introduction to YouTube Shorts Insights 00:13 How Long It Takes for a YouTube Short to Go Viral 01:17 YouTube Shorts Retention and Traffic Sources 02:08 Never Delete Old YouTube Videos 02:59 Viewer Numbers and Expectations 05:10 SEO Strategies for YouTube Shorts 07:44 Optimizing Titles and Thumbnails 08:38 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #socialmediamarketing #youtubemarketing #contentmarketing