The Edward Show

E549: The rules of building a personal brand have changed. 2025 is going to be great for them, but not if you waste your time with one cardinal sin. This is what that sin is - how to avoid it - and the four pillars that will make you an authority in your niche. How to build a personal brand in 2025… explained in under 6 minutes! My Exact Social Media Posting Strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ Content Inc. Second Edition: https://www.amazon.com/Content-Inc-Second-Content-First-Successful-dp-1264257546/dp/1264257546/ref=dp_ob_title_bk 00:00 Introduction 00:12 The Decline of Traditional Blogging 00:42 Social Media Platforms 01:40 The Four Pillars of Personal Branding 02:27 Content Type 03:20 Home Platform 03:53 Cross-Platform Distribution 04:47 Final Tips The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #personalbranding #branding #instagrammarketing #tiktokmarketing

E548: More and more creators are coming onto the scene every day. People using their face and faceless AI. So how do you stand out? This is one basic thing to focus on and then two things people don’t realize. Two hacks for creating above-average mobile video - TikToks and Instagram Reels. This is what I have personally learned from making literally 3,000-4,000 videos since starting on November 1, 2022. And this advice will get you views and sales. 00:00 Introduction: Three Epiphanies 00:26 Critiquing Brett's Video 01:17 Strong Hook 02:33 Serious Delivery 05:41 Underproduction 06:52 Down to Earth 10:19 Turning Authenticity to Sales 14:08 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #socialmediamarketing #instagrammarketing #tiktokmarketing #digitalmarketing

E547: Impactful, unexpected, ROI-driving, and some unusual ways to boost local SEO with Google Business Profile and more. This is not your standard “add high-quality photos” advice. This is the exact content to make, the language to use, and even a crazy black hat technique that you’ve probably never heard of. This advice is focused on making the phone ring, not just on getting better rankings. This stuff will bring you real qualified traffic with local SEO. Source: https://www.reddit.com/r/SEO/comments/1hn6n2c/if_there_were_only_5_weekly_things_you_could_do/ 00:00 Boosting Local SEO 00:33 Reviews Equal Revenue 01:06 Optimizing Money Pages 01:29 Photo Hacks for SEO 01:45 Radius Domination Strategy 02:08 Competitor Price Stalking Strategy 02:40 Psychology and Sales in SEO 03:10 Black Hat Local SEO Advice 05:43 Practical Tips for Local SEO 09:47 Final Thoughts and Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #localseo #localmarketing #seotips #digitalmarketing

E546: This guy hacked growth on Reddit to build his software as a service (SaaS) company to over a million dollars. The strategy is straightforward, repeatable, and works for any niche and any brand. This is a good one. Source: https://www.reddit.com/r/SaaS/comments/1hqdd65/how_i_hacked_growth_on_reddit_to_build_a_1m_saas/ 00:00 Introduction: The Reddit Growth Hack 00:41 Why Reddit is a Goldmine for Growth 02:10 Five Straightforward Strategies 05:07 Viral Post Formula on Reddit 07:00 Final Tips and Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #seotips #redditmarketing #searchengineoptimization

E545: Positive Friction in apps is one of the strangest retention tricks ever. Get people to expend more effort and it makes them stick with an app more! Very similar to the Ben Franklin Effect. Get somebody to do something for you and they like you more! As marketers, we look for every edge we can get, not just in awareness, but in getting people to stick with our brands. These tricks are very cool and very worth knowing. 🧪 Positive Friction: https://read.first1000.co/p/positive-friction The Ben Franklin effect: https://en.wikipedia.org/wiki/Ben_Franklin_effect 00:00 Introduction to User Experience and Positive Friction 01:13 Understanding Positive Friction 02:11 Examples of Positive Friction in Apps 03:36 Positive Friction in Onboarding and Registration 04:31 Positive Friction in Purchase Flows 06:35 The Ben Franklin Effect 08:28 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #uiux #digitalmarketing #userexperience #psychology

E544: One of the most basic lessons in content marketing that constantly goes overlooked. And a lesson that, in far less time than it takes me to make a normal daily mobile video, got me something with 5+ million views and growing. Super powerful. Super easy. Frequently ignored. 00:00 Introduction 00:23 The Viral Facebook Reel 01:24 Creating the Viral Video 03:53 Repurposing Content for Multiple Platforms 05:46 The Lesson 06:50 Viral Video Showcase The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #facebookmarketing #instagrammarketing #tiktokmarketing #socialmediamarketing

Explore the common pitfalls that hold back social media growth. Discover how lacking personal stories and ignoring user psychology can hinder engagement. Learn why overusing a single content type and excessive promotion can alienate your audience. A case study on a jewelry brand offers practical insights, showcasing the shift to value-driven content for better results. Tune in for actionable tips to enhance your social media strategy!

E542: SEO article spinning, also known as content spinning, is using automated means to plagiarize content in order to steal keywords from competitors. It’s ultra black hat SEO. This explains how article spinning is performed. How article spinning has adapted in recent years. Alternatives to article spinning. And - how to protect against article spinning. Sources below ⬇️ Ahrefs on article / content spinning: https://ahrefs.com/seo/glossary/article-spinning The Insane Inefficiencies of AI Crawlers - How to Get Shown on ChatGPT: https://youtu.be/wI0g8f6q3ig Google Doesn’t Want You to Know This Is Possible: https://youtu.be/XJecGYJk3mE 00:00 Introduction to Article Spinning 00:18 What is Article Spinning 01:30 Examples of Article Spinning 01:57 Advanced Tools and Manual Rewriting 02:29 Is Article Spinning Important for SEO? 02:56 Google's Fight Against Spun Content 03:14 AI and Content Spinning 05:50 Alternatives to Content Spinning 09:26 Protecting Against Content Spinning 15:27 Conclusion and Personal Anecdotes #seotips #searchengineoptimization #contentmarketing #webdevelopment

541: Most of my episodes are about how to do marketing for products that don’t go hyper-viral immediately. But what about products that do? I share three products that caught crazy fire right when they were launched, as well as how they were first launched. Then I share how you can launch a product that you think has viral potential. It’s a boolean outcome. It’s either going to pop off and go viral, or it’s not. So if you think you have a product with a positive boolean outcome on your hands, how do you make it pop the ef off and go viral beyond your wildest dreams? These are ideas that market themselves. And this is how you can get that initial spark. 00:00 Introduction: Ideas That Market Themselves 01:43 ShipYourEnemiesGlitter.com 04:11 Friend.com 06:47 ChatGPT 09:02 Strategies for Launching Viral Ideas 16:14 Testing and Validating Viral Ideas The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #viralmarketing #digitalmarketing #productmarketfit #ycombinator

E540: Most people are clueless about this misconception in SEO. Lots of digital marketers and even experienced SEOs think the best practice is to optimize for long duration on page. It’s not. It’s giving your searchers what they want as fast as you can. This is how adding TL;DR to pages boosted conversions by 33% From Reddit: https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/ 00:00 Introduction 00:59 Implementing the TLDR Strategy 01:32 Why TLDR Works: Faster Decisions and Better UX 02:34 Debunking SEO Misconceptions 04:09 Short-Form Content 06:10 Best Practices for Bottom of Funnel SEO 07:34 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #webdevelopment #marketingstrategy