The Edward Show

E559: Go to market stories from 37 billion+ dollar companies. This episode will answer two questions:  1. How do people hear about your product? 2. Why do they buy it? This is what’s known as a GTM Motion, or Go-To-Market Motion. I share flowcharts for both high-intent customers and low-intent customers. I give examples of every possible scenario (as demonstrated by the 37 unicorns) in each flowchart. If you need a how-to guide for marketing and sales, this one is for you. Super actionable, direct, and fantastic stories. Sources for the episode 💎👇 100 Unicorns: 12 different GTM Motions: https://read.first1000.co/p/100-unicorns-12-different-gtm-motions Compact Keywords: https://compactkeywords.com/ 00:00 Introduction and Gratitude 00:40 Understanding Go-to-Market Motions 01:04 High Intent Customers: Strategies and Examples 07:04 Low Intent Customers: Strategies and Examples 19:19 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #startups #ycombinator #gotomarket #digitalmarketing

E558: Canva is going after bottom-of-funnel keywords. High user-intent keywords like, “make wedding invitation.” They’re using templates and a very cool conversion flow. And their numbers are crazy. - 700M+ total monthly visits. - 25% from organic search. - 2x Adobe's total monthly traffic. - Zero reliance on paid advertising. The critique is they’re only able to do this given their brand presence. Not true. Searchers will jump through hoops to get what they want, especially with bottom-of-funnel keywords. Then I explain the fundamentals of doing this with “My Love Letter to Bottom-of-Funnel SEO.” I share what happens when you target these keywords, how many words per page to use, where to place your keywords, where to place your call-to-action button, and more. Sources 👇 I Analyzed Canva's SEO Strategy and Found Something Interesting: https://www.reddit.com/r/SEO/comments/1hki8mv/i_analyzed_canvas_seo_strategy_and_found/ My Love Letter to Bottom-of-Funnel SEO:  https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/ Compact Keywords: https://compactkeywords.com/ 00:00 Introduction to Canva's Bottom of Funnel SEO 00:38 Analyzing Canva's Strategy 02:56 The Criticism and Rebuttal 05:52 My Love Letter to Bottom-of-Funnel SEO 07:54 How to Implement Bottom-of-Funnel SEO 10:11 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #bottomoffunnelseo #seotips #marketingstrategy #searchengineoptimization

E557: Medium.com used to be huge for Parasite SEO (using the strong web presence of another platform to rank on Google). Then it died. It died hard. But now it is back! It is back with a vengeance. But there are new rules. A new playbook. This is what’s going on and how SEOs are gaming Google with Medium.com. (The Edward Show does not condone or recommend any of these tactics, they are evil, pure evil, black hat SEO is evil and Edward Sturm does not recommend it.) Sponsored by Compact Keywords: Edward Sturm’s Compact Keywords, a widely acclaimed Bottom-of-Funnel SEO Program - 10 hours of video and 9 breakthrough SEO templates - which are revolutionizing digital marketing. Compact Keywords targets overlooked keywords at the bottom of the funnel. Searchers are looking to buy or convert, they just don’t know the brand that has what they are looking for - which is why they are searching. And Compact Keywords targets overlooked keywords in this area. Turns out that in any niche there are hundreds or thousands of these keywords. Compact Keywords teaches how to find them, target them, and get you top rankings for them. Compact Keywords is a full 0 to 100 SEO course covering defensive foundations and aggressive offensive SEO. It promises to generate qualified leads for any brand, even primarily social-based brands. It is the ultimate SEO tool and is quickly reaching critical mass with sales. Plus, there is a 30-day money-back guarantee, making it flexible for anybody. Learn more at https://compactkeywords.com/ 00:00 Introduction to Parasite SEO with Medium 00:24 Understanding Parasite SEO 01:20 The Rise and Fall of Medium's SEO 02:17 How to Use Medium for SEO 02:30 Creating and Optimizing Content on Medium 04:38 Targeting Keywords 05:19 Using Medium for Brand Reviews 07:17 Medium's Current SEO Performance 09:53 Tools and Techniques for SEO 11:14 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #blackhatseo #parasiteseo #searchengineoptimization #linkbuilding

Kanye West is in a Twitter tizzy over Adidas dominating search results for 'Yeezy.' The podcast dives into the nitty-gritty of SEO, revealing why his website is struggling. It discusses how factors like domain authority and anchor text impact rankings. Listeners learn about the trade-offs between aesthetics and visibility online. The overview of Google's ranking mechanisms adds depth, making this a must-listen for anyone intrigued by the digital marketing world.

E555: Methods and stories of businesses getting valuable, authoritative backlinks in crazy and creative ways. Getting backlinks from .gov and .edu sites. Getting backlinks from major publications and journalists, getting backlinks from small blogs, and even getting backlinks in extremely black hat ways. Some are white hat. Some are grey. Some are impossible shades of black. All are creative and entertaining. If you’re doing SEO or link building, this is going to inspire you. From: https://www.reddit.com/r/Entrepreneur/comments/1hxc8v5/what_are_some_of_the_craziest_most_creative_seo/ My SEO Program, Compact Keywords: https://edwardsturm.com/compact-keywords/ 00:00 Introduction to Backlinks 01:04 Creative Backlink Strategies 01:25 Ridiculous Linkable Assets 04:34 Black Hat Link Building 06:34 Unique Back Link Stories 09:51 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #seotips #backlinks #searchengineoptimization

E554: Postmates was acquired for $2.65 BILLION in 2020. This is the legendary story of how they got their first customers. The first part of the episode is me reading how they did. The second part is a concise summary of the tactics they used and how they learned and validated what people actually wanted. The third part is how you can do this with SEO. How Postmates got their first 1,000 orders: https://read.first1000.co/p/postmates Compact Keywords: https://compactkeywords.com/ 00:00 Introduction to Postmates' Early Days 00:41 The Initial Concept and Challenges 02:50 Pivoting to Consumer Demand 03:42 Early Customer Acquisition Strategies 06:16 Leveraging Media and SEO 09:04 Reflections and Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #startups #ycombinator #gotomarket #marketingstrategy

E553: Google is caught. Another statement that flies in the face of past statements. Core Web Vitals do not impact SEO rankings. Nope. Sorry, they don’t. Countless dollars, time, and effort spent trying to optimize for Core Web Vitals when the real SEOs know it doesn’t make a difference. This is what Google has said and what the SEO community has to say. Stories, anecdotes, and data shared. Read it for yourself - tons of evidence: https://www.reddit.com/r/SEO/comments/1hvb2jy/googles_team_let_slip_that_cwv_site_speed_just/ 00:00 Introduction: The Core Web Vitals Debate 00:22 Reddit Thread: Google's Stance on Core Web Vitals 00:52 User Experience vs. Core Web Vitals 02:05 Conspiracy Theories and Google's Motives 03:11 Personal Insights and SEO Strategies 03:48 Compact Keywords Is Live! 04:30 Testing and Real-World Examples 10:11 Focus on What Matters The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #corewebvitals #seotips #searchengineoptimization #webdevelopment

E552: A Google Maps engineer saw my viral video about a Local SEO exploit in Google Maps. It’s a pretty crazy exploit, if true. And the Google Maps engineer addressed it directly. I checked LinkedIn to make sure the guy really works at Google Maps. He does, and was at Microsoft before. This is what the black hat exploit is (warning: it’s explicit) and the Google Maps engineer’s response. Watch the Viral Reel: https://www.instagram.com/reel/DEX60-nifgC/ 00:00 A Wild Social Media Story 00:19 Discovering the Google Maps Hack 01:25 Creating the Viral Video 01:49 Unexpected Response from Google 02:21 Recording at Cafes: An Engagement Shortcut 03:04 The Process of Making the Video 05:11 Dealing with Online Haters 06:31 SEO Exploits and Theories 10:42 The Long Game in SEO 11:48 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #localseo #localmarketing #seotips #socialmediamarketing

E551: Just as the title describes, this person got 20,000 users in 3 months for his startup with only $50 and shares how he did it. Very actionable and repeatable strategies in this one. If you want to get users and qualified traffic for your company, these methods will be great. Sources: How I got 20,000 users in three months with $50: https://www.indiehackers.com/post/how-i-got-20-000-users-in-three-months-with-50-5d1f91a4ba Relaunch like a pro: 100+ places to launch, relaunch, and list your product: https://www.indiehackers.com/post/relaunch-like-a-pro-100-places-to-launch-relaunch-and-list-your-product-wWBE9KERza5CqZgAmc5U EIN Presswire: https://www.einpresswire.com/ PRLog: https://www.prlog.org/ 00:00 Introduction to Today's Share 00:24 Launching Startup Timer 01:18 Marketing Strategies: IndieHackers and Reddit 01:53 Old School Marketing: Press Releases 03:29 Press Release Success Story 05:55 Submitting to Software Websites 06:33 Journalist Outreach Campaign 08:37 Additional Resources and Episode Wrap-Up The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #saasmarketing #gotomarket #marketingstrategy #digitalmarketing

E550: This guy nuked his company by getting greedy with AI generated pages after first seeing success. This is a story mirrored by many reckless SEOs and webmasters. I even share a story of a startup I’ve been monitoring for over a year now. They used tens of thousands of AI generated pages to rank for 213,000 keywords in just a few months. Now… they only rank for 1 keyword in the top positions of Google. Absolutely decimated. But it turns out it is possible to recover from having your site penalized for using AI-generated spam. I share how one webmaster personally did it and how others say it has been done. I think I killed my startup with GPT generated pages: https://www.reddit.com/r/SEO/comments/1hu5jgw/i_think_killed_my_startup_with_gpt_generated_pages/ Google penalizing all Google Search Console properties: https://x.com/NicheSiteLady/status/1766043621529174081 This website didn’t exist one year ago: https://edwardsturm.com/articles/this-website-didnt-exist-one-year-ago-remarkable-seo-story/ 00:00 Introduction 00:26 A Year of Monitoring an AI Site 01:15 Reddit Thread: Seeking Advice from the SEO Community 02:48 Google's Spam Policy and Scaled Content Abuse 03:57 Recovery Strategies and Success Stories 04:18 Google Search Console 08:03 Additional Comments 10:14 Case Study: Eightify.app’s Rise and Fall 13:49 Closing Remarks The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #digitalmarketing #marketingstrategy