The Edward Show

E466: Google’s First Link Bias, also called the First Link Counts Rule, is both weird and notable. Google has a bias towards the first link on a page. This applies to both internal links and external links. Google has a bias. And this bias gets even stranger when image links are involved. From: https://seosherpa.com/seo-experiments/ More detail: https://www.link-assistant.com/news/link-location-and-seo-value.html#:~:text=This%20is%20called%20the%20First,not%20from%20all%20of%20them. Image links: https://zyppy.com/seo/internal-links/selective-link-priority/ 00:00 The SEO Experiment 00:39 Theory 01:40 Experiment Details and Results 03:21 Implications and Further Insights 05:04 Too Long Didn’t Listen 05:59 Wrap-Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #digitalmarketing #seo

E465: This entrepreneur had a super dumb startup idea. But he went and built it anyway. And even though it didn’t make him much money, it was so dumb it went viral! I love this - crazy ideas that are so crazy they have to go viral. When you do this, you get tons of positive SEO signals. Great thing to leverage. + Eight pieces of advice that would have made a successful entrepreneur hit milestones twice as fast. Learn from this person’s failures! Post about the dumb startup idea: https://www.reddit.com/r/Entrepreneur/comments/1fwtdgq/the_dumbest_idea_i_had_made_me_my_first_internet/ “8 Nuggets That Would Have Made Me Successful Twice as Fast:” https://www.reddit.com/r/Entrepreneur/comments/1fz8h4g/8_nuggets_that_would_have_made_me_successful/ 00:00 Introduction to Backlinks 00:35 Viral Websites 01:30 A Dumb Idea That Went Viral 05:07 Google's Positive Ranking Factors 06:12 Eight Nuggets That Would Have Made Me Successful Twice as Fast 12:25 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #growthhacks #digitalmarketing #entrepreneurship

E464: YouTube Shorts is extending to 3 minutes. It’s happened with Instagram Reels, Facebook Reels, TikTok Duets, Stories, pinned comments... the list goes on. When a platform introduces a new feature, content utilizing that feature gets pushed - or at least that’s the theory. From: https://x.com/xNickOnline/status/1843879939306598855 00:00 YouTube Shorts Opportunity 00:09 New 3-Minute Shorts Feature 00:24 Faceless Social Media 00:59 Capitalizing on New Features 01:32 Preparing for the Shorts Launch 02:17 Strategy and Tips 04:38 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #youtubenews #youtubemarketing #socialmediamarketing #digitalmarketing

E463: 4 self-employed indie hackers who are making either tens of thousands MRR or hundreds of thousands USD - and the marketing they’re doing to get their customers. If you need some inspiration from people making it with in-depth details of how they’re doing it, you’ll like this. Mentioned: Memelord Technologies: https://memelord.tech/ Stage Timer: https://stagetimer.io/ AWS and Twitter Info Product: https://www.indiehackers.com/post/how-i-made-210-822-selling-a-pdf-and-a-video-on-the-internet-RjdFakSXxnxtCGu09RmI AWS and Twitter Info Product (PODCAST): https://youtu.be/JcMQf6ISt3Y CSS for Javascript Devs Info Product: https://www.indiehackers.com/post/launched-my-first-course-earned-over-us-500-000-ama-4382405cd5 00:00 Indie Hackers and Marketing 00:25 Jason Levin 05:00 Stagetimer 08:58 AWS and Twitter 13:01 CSS for JavaScript Developers: 16:54 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #indiehackers #indiehacking #solopreneur #buildinpublic

E462: Forbes Marketplace, a third-party managed platform under the Forbes URL, has been spamming SEO - making up for over 50% of Forbes’ revenue. Forbes’ Marketplace is entirely lazy affiliate articles targeting a variety of keywords unrelated to Forbes’ typical topics. Even worse, these articles lack Forbes’ oversight and exist only to manipulate search rankings. This is a massive violation of Google's Site Reputation Abuse Policy, and Forbes is paying the price. They’ve been hit with a severe manual penalty. But it didn’t have to go this way. This is where Forbes went wrong and how this could have been avoided while still making absurd amounts of money. Lars Lofgren’s article first exposing Forbes: https://larslofgren.com/forbes-marketplace/ 00:00 Forbes Faces an Existential Threat 00:13 SEO Domain Authority 01:12 Forbes Marketplace Is a Money-Making Machine 02:49 Rise and Fall of Forbes Marketplace 05:14 Google's Crackdown on Site Reputation Abuse 13:28 Alternatives to Forbes' SEO Strategy 15:27 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #searchengineoptimization #digitalmarketing #business

E461: Is Google losing search market share? The Wall Street Journal is suggesting it might be. Not only that, but many pundits are saying TikTok and AI chatbots are taking a meaningful amount of searches from Google. So here is all the data on Google's yearly performance for share of voice, searches, and ad sales. This research is from the legendary Rand Fishkin. Watch his original summary here: https://sparktoro.com/blog/is-google-losing-search-market-share/ SEO – Down the Funnel: https://edwardsturm.com/articles/seo-down-the-funnel/ Pareto SEO: The 20% of SEO That Matters: https://edwardsturm.com/articles/pareto-seo/ The Wall Street Journal Article: https://www.wsj.com/tech/online-ad-market-google-tiktok-9599d7e8 00:00 Is Google Losing Market Share? 00:12 Rand Fishkin 00:48 Address the Wall Street Journal 02:00 The Reality of Search Advertising Growth 02:30 Analyzing Search Market Share 03:17 The Role of AI and TikTok in Search 04:38 Amazon's Growing Influence 05:54 Media and Data Literacy 06:14 SEO Strategies to Protect Against Emerging Platforms 07:58 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #searchengineoptimization #digitalmarketing #marketingnews

E460: How Josh Comeau built a small social media audience and email list in a year, then launched a course to it, doing $500,000 in a week-long pre-sale. The course was only 50% complete when the limited pre-sale launched to his audience. This is one of my best episodes yet, and I am hyped by the information in it. From: https://www.indiehackers.com/post/launched-my-first-course-earned-over-us-500-000-ama-4382405cd5 Josh’s website: https://www.joshwcomeau.com/ Josh’s 𝕏: https://x.com/JoshWComeau Mentioned in the episode - how Avni Barman built a 70,000 subscriber newsletter in 8 months: https://www.youtube.com/watch?v=JWZVCo06Wxw 00:00 Intro: $500,000 Pre-Sale Success 00:35 Course Overview and Early Access Launch 01:22 Journey to Full-Time Indie Hacking 02:00 Unique Course Platform 03:15 Launch Strategy 05:14 Growing an Email List and Social Media Following 07:02 Customer Feedback and Personal Branding 11:30 Why It Became a Success 13:53 Magic Key The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #indiehackers #indiehacking #solopreneur #digitalmarketing

E459: YouTube Shorts is one of the most exciting places for marketers. Not only are Shorts great for SEO, the long tail of views is insane. This episode gives many examples of how long it takes to see crazy virality on YouTube Shorts… and much more. 00:00 YouTube Shorts Crazy Virality 00:36 Glacier Video 01:15 Video Metrics 02:29 Personal Experience with YouTube Shorts 04:43 The Long Tail of YouTube Shorts 06:11 Selling Strategies 08:39 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #youtubeshortsmarketing #digitalmarketing #youtubemarketing #socialmediamarketing

E458: If you go after everybody with your headline, you get nobody. If a headline is bad, the rest of the page, ad, newsletter, etc could be great, but nobody will read it. Headlines are the only part that literally every viewer reads. If you have a month to work on a page or ad, spend 27 days on the headline. Here’s how to craft great headlines. Source: https://larslofgren.com/how-to-write-headlines/ and https://read.first1000.co/p/about-cute-copy 00:00 The Importance of Headlines 00:48 Why Headlines Matter in Marketing 02:22 Avoiding Cute Headlines 04:34 Examples of Clear vs. Cute Headlines 05:36 Focusing on Benefits in Headlines 06:43 Targeting the Right Audience 07:29 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #copywriting #digitalmarketing #seotips #conversionrateoptimization

E457: Pure consistency will get any creator to a great spot. But how do you go from just another creator to an icon who has captured the conversation? That’s what this episode is about. 00:00 A Hit Product 00:16 iShowSpeed's Success 00:56 Kai Cenat 01:31 Evolution of Viral Stunts 04:16 My Experience Almost Getting a TV Show 06:27 Gary Vaynerchuk Products 07:58 Ryan Holiday Products 08:49 Pieter Levels and 12 Startups in 12 Months 16:02 Anatoly Gym Pranks to Fitness Icon 18:51 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #creatortips #creatoradvice #socialmediamarketing #digitalmarketing