The Edward Show

E478: Anybody can do this right now to build crazy FOMO. Use featured.com to get into 3-4 publications each week. Use aipodcastmatcher.com to get in 2-3 podcasts each week. Every 7 days, share on LinkedIn. “Omg what is happening to this guy/girl they are blowing up!” - That’s what people will say to themselves when they see you getting all this sweet press. Then they’ll want to be in your orbit, be top-of-mind for you, want to help you and make introductions for you, and more. 0:00 Building FOMO and Momentum 00:27 Featured.com 02:40 AIpodcastmatcher.com 04:16 Combining Strategies 04:52 Perception of Success 07:25 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #socialengineering #seo #searchengineoptimization #digitalmarketing

E477: The performance of P. Diddy’s home website defies expected behavior. First, we look at how DecorMyEyes manipulated Google by delivering broken products, threatening customers, and engaging in fraud. These activities got it tons of angry reviews and blog posts, resulting in… tons of backlinks. The people behind DecorMyEyes went to jail and Google responded, updating its algorithms with sentiment analysis. With this in mind, we look at how P. Diddy’s website has performed in Google Search over the last couple of months. 00:00 P. Diddy's SEO Mystery 00:44 Forgotten SEO Scandal 01:22 DecorMyEyes 03:05 Google's Response 03:51 Diddy's SEO Performance Amid Controversy 04:47 SEO Bumps 05:17 Branded Keywords 08:05 Final Thoughts #seotips #searchengineoptimization #linkbuilding #digitalmarketing

E476: Something nobody tells you about SEO. The best SEOs are not SEOs. They’re public relations people. The problem is these people have no understanding of backlinks, keyword clouds, semantic relevance scores, domain authority, and technical digital marketing. So when you take these public relations people and teach them these things, they become unstoppable. Build a brand, not backlinks. The brand gets backlinks and makes everything easier. AND, if you are not a public relations oriented person, but you are a technical marketer, here’s something I did to go from a technical marketer myself, to a technical marketing who also has a strong grasp on public relations. 00:00 Introduction 00:31 Public Relations in SEO 01:38 Successful Examples 02:57 Branding and Backlinks 04:32 PR Link Building Strategies 06:57 Combining PR with Technical SEO 08:09 Keywords and PR 09:03 A Missed Opportunity 10:33 Viral Marketing and Stunts 11:47 Learning PR 13:35 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #linkbuilding #digitalmarketing

E475: Learning link-building with journalists turned me into a cynic. It completely opens your eyes to the reality of journalism. I watched SEOs lie to journalists, make up accreditations, and more… all to get the highest authority backlinks they could. This is the dark reality of journalism and SEO. 00:00 Introduction 00:36 Domain Authority and Backlinks 02:43 Journalists and Experts 03:40 Telling Journalists What They Want to Hear 06:51 Trading Up the Chain 06:59 Fake Credibility Strategy 07:25 Honest SEO 08:23 Challenging Popular SEO Techniques 09:35 Self-Publishing for Groundbreaking Ideas 10:27 Summary 12:36 Sign-Off The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #linkbuilding

E474: The two biggest SEO epiphanies I had that quite literally changed the way I looked at the Internet. When you understand how Google works, you understand how the Internet works. These are the two SEO epiphanies that will have the greatest impact. The first is from when I was just learning SEO - literally when I was starting. It was my holy moly moment. The second is from 2019 in Minsk, Belarus. A totally different type of holy moly moment. Links in the episode: Pareto SEO: https://edwardsturm.com/articles/pareto-seo/ Boost Benchmark Directories: https://boostbenchmark.com/ Compact Keywords: https://compactkeywords.com/ 00:00 Introduction 01:07 Domain Authority 04:49 SEO Is a Popularity Contest 06:18 Google’s Site Reputation Abuse Policy 07:13 Building Brands 09:59 Epiphany Number Two 10:47 Launching Reverb and Minsk Discovery 14:31 Purchase Intent Keywords 15:58 SociableKIT 17:05 Bottom of Funnel SEO Are the Best 18:44 Implementing 20:25 Success Stories 23:03 Search Intent Examples 26:04 Reflections The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #digitalmarketing #searchengineoptimization #inboundmarketing

E473: How to optimize LinkedIn so that recruiters and employers reach out to you nonstop. In 2016 I used these LinkedIn hacks to go from unemployable to super in-demand in literally within a month. And a month later I had a job at one of the best marketing agencies in the world. Then I wrote an article on the hacks and optimizations I used, and many others then used them to get the same results. So this is how to optimize your LinkedIn in 2024 so that recruiters and employers are reaching out to you, looking to hire you for great full-time positions. My LinkedIn Hacks: https://edwardsturm.com/articles/linkedin-hacks/ Write me a nice LinkedIn recommendation: https://www.linkedin.com/in/edward-sturm/ 00:00 Who This Episode is For 00:20 From Unemployable to Employed 00:52 Importance of LinkedIn Optimization 01:52 Practical LinkedIn Hacks 02:48 Keyword Stuffing 06:13 Building LinkedIn Recommendations 07:16 Maximizing Connections 08:27 Crafting Strength 09:21 Use Action Words 09:55 Showcasing Results 11:06 Giving Recommendations 11:36 Personal Insights 12:40 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #linkedinhacks #linkedinoptimization #linkedinseo #careeradvice

E472: Backlink strategies for 2024. 3 ways to build links covered in this episode: - Linkable Assets - ABC Link Exchanges - Weekly/Monthly Roundups Important: 3 way linking (ABC link exchanges) is considered a black hat link-building tactic and should be avoided by website owners. However, it’s still worth knowing about. From: https://x.com/theshaneduggan/status/1847253872496214489 and https://back2marketingschool.com/3-way-link-building/ 00:00 Backlink Strategies for 2024 01:38 Linkable Assets 05:59 ABC Link Exchanges 07:51 Weekly and Monthly Roundups 08:36 Contact Strategies for Roundups 09:13 Your Own Roundup Article 10:12 Ethical Considerations 11:09 Conclusion #seotips #linkbuilding #searchengineoptimization #digitalmarketing

E471: How TogetherKeys is making hundreds of thousands of dollars a month with their faceless Instagram Reels and TikTok strategy. All videos are extremely repeatable and require little work. Find a simple faceless format that works. Wash, rinse, repeat… 3-5 times a day. Crazy. From: https://x.com/iamgdsa/status/1846551078608757029 Second post that’s shared: https://x.com/iamgdsa/status/1847218132899004433 00:00 125 Million Views in 4 Months 00:43 Multiple Accounts 01:35 TogetherKeys 01:58 Faceless Videos 03:33 Bulk Recording and Endless Content Loop 04:44 Easy Mode 05:54 Returning to Faceless 06:23 Iamgdsa's TikTok Marketing 06:57 Detailed Steps for TikTok 08:53 Scaling 09:26 Previous Podcast Highlights The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #socialmediamarketing #tiktokmarketing #ecommerce #digitalmarketing

E470: Lars Lofgren (https://x.com/LarsLofgren), a true digital marketing OG, comes on the pod. Lars was one of Neil Patel’s early employees back in 2011 and just went super viral for his exposé of the black hat affiliate SEO that Forbes, CNN, USA Today and other big publishers are doing. We start the conversation with an affiliate story of his own - how he had a single webpage do $100,000/month with SEO. Then we talk about link exchanges, content trades, developing sites with huge backlink profiles, his thoughts on text generation with AI, classic SEO, parasite SEO on Reddit, and even the Google API Leak. Lars on 𝕏: https://x.com/LarsLofgren Lars Lofgren’s articles: https://larslofgren.com/ Work with Lars: https://larslofgren.com/help/ Lars Lofgren on LinkedIn: https://www.linkedin.com/in/larslofgren/ 00:00 Introduction 01:45 $100,000/Month With Affiliate SEO to a Single Webpage 09:51 Google's Helpful Content Update 13:30 SEO for Different Business Models 15:37 SEO Penalties 24:23 Google's Struggle with AI 29:11 Major Changes in SEO Landscape 29:26 Keywords With “Best” 31:52 SEO Lars Feels Good About 35:17 Reddit Parasite SEO 41:03 SEO on Other Platforms 45:04 Personal Branding 54:57 Google API Leak 57:40 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #digitalmarketing #searchengineoptimization #contentmarketing

E469: I can’t stop thinking about how easy local marketing is. On this episode, I specifically talk about local SEO with Google Business Profile, and local newsletters. It’s some crazy stuff - marketing on easy mode. Yesterday’s episode: https://youtu.be/IyUv47A5m40 00:00 Introduction 00:23 Basics of Local SEO 00:58 Google Business Profile 02:41 Success Stories in Local SEO 03:23 Local Newsletters 06:00 Local Newsletters in Bigger Cities 06:42 Yesterday’s Edit Story The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #localmarketing #localseo #digitalmarketing #entrepreneurship