The Edward Show

HubSpot is grappling with a staggering 80% decline in blog traffic since March 2024, a trend that began earlier in 2023. The rise of AI chatbots and user-generated content is siphoning their audience away. Focusing on top-of-funnel content has proven detrimental, signaling a need for a shift in strategy. Insights into lost keywords reveal why traditional SEO approaches are failing. Experts discuss when to target different keyword types and outline essential SEO strategies for the future.

E569: How to increase sales and revenue and everything good by selling the benefits and not the features. You’re naturally in the weeds with whatever you’re doing. You know your niche inside and out. You think your differentiating factors are the coolest things ever. But the truth is your prospects only care about the benefits your features bring. These are many examples of improving copywriting by emphasizing the benefits first, then the features. This will increase your revenue by improving your copywriting and sales skills. You’re going to enjoy this. Source: https://www.reddit.com/r/Entrepreneur/comments/xutk0t/the_extraordinary_power_of_selling_the_benefits/ Get qualified traffic for free with my SEO Program: https://compactkeywords.com/ 00:00 Copywriting Boosts Sales 00:38 Selling Benefits vs. Features 01:36 Real-World Examples 01:51 Personal Reflections and Applications 03:44 Combining Features and Benefits 05:55 Meaning in Branding 08:01 Practical Applications and Community Insights 12:49 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #copywriting #advertisingtips #salestips #digitalmarketing

Discover the key to skyrocketing your Instagram presence with manual posting. Automation tools could suppress your reach, so stick to the app. Learn about a jaw-dropping strategy: posting 100 times a day! This approach earned one brand a whopping 9.2 billion impressions monthly. The podcast also highlights the success story of Instant Bollywood, emphasizing creativity and content sharing. Plus, find out how MrBeast reacted to this insane growth tactic! Unlock your potential today!

Explore the intriguing world of CTR manipulation and parasite SEO as experts dive into how clicks can be strategically manipulated to enhance visibility on high-authority platforms. Discover the risks and common missteps involved in these black hat tactics. Learn effective strategies for leveraging parasite SEO while contemplating the moral implications of such approaches. Plus, get insights on the balance between short-term gains and building a solid foundation for long-term SEO success.

In this engaging conversation, Mike and Kass Lazerow, serial entrepreneurs behind Golf.com and Buddy Media, share their fascinating journey from pitching early Facebook to mastering social media marketing. They discuss innovative strategies that revolutionized brand engagements and the powerful lessons from their successful exit to Salesforce for $745 million. The duo also touches on the importance of mentorship, overcoming entrepreneurial distractions, and their transition into content creation, offering valuable insights for aspiring entrepreneurs.

Discover the dark side of SEO with a deep dive into negative SEO practices. The discussion reveals unethical techniques used to sabotage competitors' rankings, including a groundbreaking experiment that showcases the effectiveness of these tactics. Caution is emphasized, as the risks of engaging in such practices can lead to significant ethical dilemmas. The podcast wraps up with insightful conclusions on the implications of negative SEO for the industry.

E564: Huge docket today. A Gary Vaynerchuk story related to the very special billionaire coming on the show this week. The Trump Meme Coin that literally just launched. The TikTok ban, and what to do now. And Yandex Video for Parasite SEO. Crazy episode. 00:00 Gary Vaynerchuk 00:36 Upcoming Podcast Guest: Mike Lazerow 01:07 Gary Vaynerchuk's Influence and Lessons 04:25 Seven Power Lessons 09:15 Donald Trump Meme Coin and Personal Brands 10:25 TikTok Shutdown and Social Media Strategy 12:28 SEO News and Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #garyvaynerchuk #digitalmarketingnews #marketingnews #digitalmarketing

E563: Tripwire funnels - what they are, four examples, how you can use them in your marketing and sales to generate more revenue, and how you can do this fast. Tripwire funnels are small purchases that help break initial resistance to purchasing. Once the purchase is made, it becomes easier to upsell the main product. The four examples are inspiring and educational. For example, repurposing work you already did into a tripwire funnel that generates over $12,500. Or an ascending price mechanism tripwire offer. Or limited-time tripwire offers. Source material - https://www.growbo.com/tripwires-that-inspire/ Sponsored by my newly released SEO Program, Compact Keywords - How to generate intense revenue with SEO - https://compactkeywords.com/ 00:00 Introduction to Funnels and Tripwire Offers 00:33 Understanding Tripwires 02:01 The Power of Tripwires in Sales Funnels 03:58 Growbo’s Ultimate Swipe File 07:06 Vistaprint's Business Essentials Bundle 09:43 Design Cuts' Limited Time Bundle 13:36 Jason Zook's Bundle of Awesome 14:40 Conclusion and Personal Reflections The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #marketingfunnel #marketingautomations #tripwireoffers #digitalmarketing

E562: This teaches how to get on Google Images with images of your choosing - Google Images SEO. It could be images of you, your face, your brand, your product, or whatever you want. It’s a strategy that allowed me to take up 20% of Google Images, not even including the images outside of my control. I share image file names, alt text, captions, internal linking strategies, page titles, meta descriptions, H1s, H2s, and more. Everything you need to do to effectively get your images onto Google Images. Get the guide here: https://edwardsturm.com/articles/how-to-get-on-google-images/ My demand generation SEO program: https://compactkeywords.com/ 00:00 Introduction and Background 01:03 Creating the Photos Page 01:55 Analyzing the Results 02:29 Dealing with Competition 02:54 Benefits of the Photos Page 03:29 Step-by-Step Guide 06:14 SEO and Keyword Strategy 08:38 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #googleimageseo #seotips #searchengineoptimization #digitalmarketing

E561: I’m able to consistently go viral with hyper-top-of-funnel content. Validated subject matter. But how will I use this hyper-top-of-funnel content? Growing my followers is not enough. I want to drive top-of-mind awareness to Compact Keywords. Easy way to do this? Clothing. So I tried having a shirt made with Fiverr. Listen to hear my results and what I’m doing now. Compact Keywords: https://compactkeywords.com/ 00:00 Introduction and Recap of Previous Episode 00:28 Viral Video Success Story 01:26 Burger King's Moldy Whopper Campaign 02:40 Creating Effective Content 04:25 Compact Keywords Merchandise Strategy 05:42 Designing the Perfect Shirt 09:42 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #socialmediamarketing #digitalmarketing #viralmarketing #growthhacking