The Edward Show HubSpot Is Losing 80% of Its Blog Traffic
Jan 25, 2025
HubSpot is grappling with a staggering 80% decline in blog traffic since March 2024, a trend that began earlier in 2023. The rise of AI chatbots and user-generated content is siphoning their audience away. Focusing on top-of-funnel content has proven detrimental, signaling a need for a shift in strategy. Insights into lost keywords reveal why traditional SEO approaches are failing. Experts discuss when to target different keyword types and outline essential SEO strategies for the future.
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HubSpot's Traffic Decline
- HubSpot, with a domain authority of 93, lost 80% of its blog traffic since March 2024.
- This drop brought their traffic levels back to those of January 2019.
Top-of-Funnel Keywords and Traffic Loss
- HubSpot's traffic decline is largely attributed to its focus on top-of-funnel keywords.
- These keywords attract users seeking information, not solutions or transactions.
Avoid Top-of-Funnel Keywords (Mostly)
- Avoid targeting top-of-funnel keywords for written SEO content.
- This strategy is often ineffective, as demonstrated by HubSpot's experience.