E570: HubSpot is losing 80% of its SEO blog traffic, since March 2024. And this is part of a bigger decline started in February 2023.
HubSpot is falling prey to AI chatbots (ChatGPT released December 2022) taking its traffic and to UGC ranking for its keywords.
HubSpot has been going after top-of-funnel content. Now it has been decimated.
This is why HubSpot’s SEO has been obliterated and what you can do to avoid this.
Discussed on Reddit: https://www.reddit.com/r/SEO/comments/1i8jev6/hubspot_is_losing_80_of_its_blog_traffic_since/
Get qualified traffic to your business with my SEO Program: https://compactkeywords.com/
00:00 HubSpot's Traffic Decline: An Overview 00:55 The Crux of HubSpot's SEO Problem 01:26 Examples of Lost Keywords 01:48 The Trend Beyond HubSpot 03:15 Why Top of Funnel Keywords Fail 03:31 When to Target Top of Funnel Keywords 07:20 SEO Strategies for 2025 08:37 Conclusion and Future Insights
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
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