The Edward Show

E488: Daze Chat, a new AI messenger app backed by Andreessen Horowitz, got to 187,000 sign-ups on their waitlist before launch. They’ve used a faceless TikTok and Instagram marketing strategy, getting over 50 million views in 6 months. This is what they were posting. + Another faceless company that is crushing. The Cat Bat Mask. Hundreds of millions of views with hyper-simple 5-second faceless videos. You’re not going to believe this one. From: https://x.com/iamgdsa/status/1853381393004302650 And: https://www.instagram.com/thecatbatmask/ 00:00 Introduction to the AI Messenger App 00:41 Daze Chat’s Social Video Strategy 02:16 Multi-Account Strategy and Regional Targeting 03:11 The Cat Bat Mask 06:40 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #socialmediamarketing #facelessmarketing #ecommerce #viralmarketing

E487: White hat, grey hat, and black hat link building strategies. The grayscale of backlink acquisition. If you want to learn about black hat link building and acquiring backlinks, this has a very dark story. This also has a very effective and creative white hat link building strategy. And in the middle of the video is a common grey hat backlink tactic. 00:00 Introduction 00:16 Understanding White Hat, Gray Hat, and Black Hat SEO 01:19 White Hat Link Building 06:16 Gray Hat Link Building 07:48 Black Hat Link Building 09:26 Final Thoughts #seotips #blackhatseo #searchengineoptimization #digitalmarketing

E486: SEO copywriting - what I focus on, what I stay away from, how I write, and how I use keywords. I’ve done search engine optimization for some of the biggest companies in the world - P&G, ADP, EssilorLuxottica, and more, as well as my own companies. This is how I do SEO copywriting. Links mentioned 👇 My SEO Program: https://compactkeywords.com/ Pareto SEO: https://edwardsturm.com/articles/pareto-seo/ 25 viral hooks: https://edwardsturm.com/articles/25-hooks-tiktok-instagram-reels-youtube-shorts/ 7 more hooks: https://edwardsturm.com/articles/seven-viral-hooks/ My personal favorite hooks: https://edwardsturm.com/articles/tiktok-instagram-youtube-linkedin-hooks/ All my articles: https://edwardsturm.com/articles/ 00:00 SEO Copywriting - Introduction 00:20 Search Intent and Pogo Sticking 02:33 Punchy Writing 03:46 Hooks 07:40 AI in SEO Copywriting 13:10 Keyword Usage 16:05 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #copywriting #searchengineoptimization #digitalmarketing

E485: Lessons from Apple’s packaging strategy and the greatest comeback story in business. These two Steve Jobs business stories get me hyped. Hopefully, they will get you hyped, too. Credit 👇 Story one: https://x.com/projectkim/status/1852010511086555474 Story two: https://x.com/itsolelehmann/status/1850531655427174709 Unboxing broll: https://www.youtube.com/watch?v=B2BMePLvkGs&ab_channel=DrDebox Steve Jobs broll: https://www.youtube.com/watch?v=MnrJzXM7a6o&ab_channel=JohnSchroter Compact Keywords - my first solo product - SEO that requires less but makes more - https://compactkeywords.com/ 00:00 Packaging in Sales and Marketing 00:18 Apple's Packaging 01:40 Apple's Unboxing Experience 03:38 Personal Reflections on Product Experience 04:48 Introduction to the Next Story 05:43 Steve Jobs' Comeback Story 08:08 iMac and Apple's Resurgence 09:04 iPod and iPhone Revolution 11:24 Legacy of Steve Jobs 13:24 Podcast Wrap-Up The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #packaging #branding #marketing #advertising

E484: Information architecture in SEO - how you show information on your website in the most straightforward crawlable way for visitors and search engines. This episode explains information architecture, especially in the context of search engine optimization, and gives an example of a site that is doing it so well that it’s ranking on Google for 223,000 keywords! To learn more about the specific site, I made a standalone episode, “Ranking for 223 THOUSAND Keywords With Programmatic SEO,” here: https://youtu.be/hFR1QFaOI5M But this single episode will teach a great amount on information architecture. And for more information architecture, I have several lessons on it in my SEO Program, Compact Keywords: https://compactkeywords.com/ 00:00 Introduction to Information Architecture 00:17 SEO and Orphan Pages 00:59 URL Structure and Examples 01:39 Listener Shoutout 02:29 ContactOut's SEO Strategy 03:28 Hub Pages and Footer Links 06:30 Famous People Directory 09:23 Sitemap and Hidden URLs 10:25 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #webdevelopment #searchengineoptimization #digitalmarketing

E283: This site is ranking for 223,800 keywords on Google. 6,400 keywords in positions 1-3. What a time to be alive. My SEO program: https://edwardsturm.com/compact-keywords/ 00:00 Crazy SEO Win 00:58 Rob Liu’s Strategy 01:59 Implementing the Broad Approach 02:46 Analyzing ContactOut's SEO Tactics 03:51 Pricing 04:10 Using Data for Organic Marketing 04:58 SociableKIT’s SEO Strategy 07:04 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #digitalmarketing #buildinpublic 

E482: I attended a 20 trillion dollar event at Cipriani Wall Street. The people in the room controlled 20 trillion dollars of invested capital. This is what I learned. Links mentioned in the episode 👇 Compact Keywords: https://edwardsturm.com/compact-keywords/ Lessons From Ryan Reynolds: https://edwardsturm.com/articles/lessons-from-ryan-reynolds/ Ep 477 of The Edward Show: https://youtu.be/WNcJnwJcTSk The Complete History & Strategy of LVMH: https://www.acquired.fm/episodes/lvmh 00:00 Making Sales 00:37 Choosing Today's Topic 01:40 The Forbes Iconoclast Summit 04:28 Insights on AI from John Gray 08:51 Marketing Lessons from Ryan Reynolds 12:27 Jay Penske's Long-Term Vision 16:34 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #business #buildinpublic #marketing

E481: Google Search Console experienced a temporary issue today where everybody’s traffic spiked down to ZERO. The SEO community has been in a panic. So first, in this episode, I cover the bug. Then I get into the basics of Google Search Console. My Love Letter to Bottom-of-Funnel SEO (mentioned in the episode): https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/ My weekly digital marketing newsletter: https://edwardsturm.com/newsletter/ 00:00 Google Search Console Outage 00:49 Immediate Reactions 01:43 Understanding Google Search Console 02:51 Setting Up Google Search Console 04:18 Sitemaps in SEO 05:57 Bottom of Funnel SEO 07:50 Optimizing a Newsletter for SEO 09:38 Google Search Console Issues 09:58 Personal Insights The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #digitalmarketing #googlesearchconsole

E480: In 1975, Pepsi and Coca-Cola went head-to-head in the greatest marketing battle in history. Pepsi ran shocking blind taste tests, showing people preferred the taste of Pepsi to Coke. But what Coca-Cola did in response nearly destroyed Coke forever. Here's the full story. From: https://x.com/timjcarden/status/1850037589983756535 Full credit to: https://x.com/timjcarden 00:00 Pepsi vs. Coke 00:37 The Pepsi Challenge 01:40 Coca-Cola's Desperate Response 01:58 New Coke 03:46 Resilient Brands 04:24 Modern Brand Battles 06:14 Writing Viral Content 08:18 Podcast Sign-off The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #advertising #branding #business

Exploring the challenges of growing on Platform X, the discussion dives into the "reply guy" formula for engagement. It advocates for niche specialization and a daily commitment to interaction and content creation. Listeners learn about transforming trending topics into valuable content, building a binge bank for followers, and leveraging premium accounts. The conversation also highlights repurposing multimedia for various platforms and the power of live streaming to enhance reach and connection.