The Edward Show

Dominick DeJoy, an expert in paid ads for Google and LinkedIn, shares his insights into the 2025 LinkedIn Ads playbook. He reveals effective strategies for amplifying organic content to achieve lower CPMs. Learn why thought leadership campaigns outperform traditional ads and uncover the pitfalls that cause LinkedIn Ads to fail. Dominick also discusses structuring LinkedIn cold and warm audiences, optimizing Google Ads for B2B, and the surprising impact of video marketing. This is a goldmine of information for marketers eager to thrive.

E721: Google CEO Sundar Pichai recently appeared on the Lex Fridman podcast and addressed growing concerns about AI search, SEO, and the future of the human-created web. I break down the key takeaways and what they mean for content creators, marketers, and site owners. What's Covered: - How Google's AI Overviews and AI Mode are impacting search behavior - Whether Google is still committed to sending traffic to human-created websites - Why clicks from Google Search are dropping - and who's affected most - What Sundar Pichai says about journalism, publishers, and the open web - The future of advertising in AI-powered search - Why bottom-of-funnel, transactional content is more important than ever - Practical SEO advice for staying visible in an AI-first search landscape If you're serious about adapting to where search is going, this one's for you. ⭐️ Source - https://www.searchenginejournal.com/google-ceo-sundar-pichai-discusses-fate-of-the-human-created-web/548936/ ⭐️ Watch Sundar on Lex Fridman - https://www.youtube.com/watch?v=9V6tWC4CdFQ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction: Sundar Pichai on the Lex Fridman Podcast 00:53 Google's Commitment to the Human-Created Web 02:09 AI Mode and AI Overviews 03:17 The Future of SEO and Content Marketing 08:26 Advertising in AI Mode 12:06 Will AI Mode Replace Everything? 13:05 Final Takeaways The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #digitalmarketing #performancemarketing

E720: What can we learn from how Ancient Rome mastered public perception? Historian Gregory S. Aldrete joins the show to break down the surprising sophistication of Roman branding, influence, and propaganda - and what modern marketers can learn from it. From Caesar's third-person dispatches to Augustus' image management masterclass, this episode explores the tools Rome used to dominate the narrative - across architecture, coins, rumors, and gladiator games. If you're building a business, crafting a personal brand, or trying to stay top-of-mind in a noisy world, Rome's playbook still applies. In this episode, we cover: • "Dignitas": Rome's original personal branding system • How Augustus ruled with power and humility - and avoided assassination • Viral scandals, propaganda, and the ancient version of going public • Rome's use of architecture, symbols, and story to win hearts and minds • What Julius Caesar's dispatches can teach you about Twitter/X • How gladiator games doubled as political theater and emotional influence • Rome's version of top-of-mind awareness - and how they kept it • How gossip, graffiti, and chants spread ideas like memes • The Roman obsession with status - and how it shaped public image • Lessons from Cicero on emotional persuasion and audience control • How delivery and gesture amplified speeches in the Roman Republic • Why statues, coins, and temples were part of a unified content strategy • What Livy's heroic myths reveal about Roman values and identity marketing • How Rome used fear, loyalty, and shared identity to build trust and power • The Roman military as a brand conversion machine for conquered people • Why Augustus' autobiography (Res Gestae) is a masterclass in subtle marketing • What Rome's failure moments teach us about bad PR and overreaching • How Nero's golden palace backfired - and what came after • Parallels between ancient and modern "media ecosystems" • What marketers, creators, and leaders today can learn from ancient influence strategy Our guest, Gregory S. Aldrete, is a Professor Emeritus of History and Humanities at the University of Wisconsin-Green Bay, an award-winning educator, and the author of several acclaimed books on ancient Rome, including Gestures and Acclamations in Ancient Rome and The Encyclopedia of Daily Life in the Ancient World. He's also the creator of multiple popular video lecture series with The Great Courses, where he brings ancient history to life for learners around the world. ⭐️ Gregory Aldrete's Personal Website - https://gregorysaldrete.com/ ⭐️ Greg's CV - https://gregorysaldrete.com/hompage/aldrete-cv-page/ ⭐️ The Great Courses - Gregory Aldrete's Courses - https://www.amazon.com/History-Ancient-World-Global-Perspective/dp/B008QQ6FKY ⭐️ Wikipedia – Gregory S. Aldrete - https://en.wikipedia.org/wiki/Gregory_S._Aldrete 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:31 Sophistication of Roman Public Perception 01:47 Dignitas: The Roman Quest for Public Image 07:21 Scandals and Viral Antics in Ancient Rome 09:42 Roman Cultural Identity and Historical Narratives 16:21 Rome's Symbolic Dominance and Imperialism 19:41 Incorporation of Conquered Peoples 26:17 Augustus: Master of Personal Branding 43:31 Public Appearances and Legitimacy in Rome 49:26 Graffiti as a Political Tool in Ancient Rome 50:58 Public Opinion and Political Missteps 51:41 Nero's Golden House and the Colosseum 55:58 The Emotional Power of Roman Spectacles 57:55 The Art of Roman Oratory and Gestures 01:06:51 Virgil's Aeneid: Rome's Epic Origin Story 01:15:38 Lessons from Roman Influence and Branding 01:21:35 Julius Caesar's Propaganda Techniques 01:27:56 Augustus' Sophisticated Political Strategy 01:29:40 Where to Binge The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #marketing #ancientrome #influence #business

E719: Google just dropped support for 7 niche schema types - including Book Actions, Course Info, Estimated Salary, and more. In this episode, I break down exactly what that means for your SEO strategy, why most structured data is a waste of time, and the truth about LLMs.txt. You'll learn: - Why niche schema doesn't move the needle - What Google actually says about structured data - Whether schema helps with AI visibility - Whether LLMs.txt helps with AI visibility like the TikTok SEO experts say - The SEO community's real take on all of this (including Barry Schwartz & John Mueller) If you're spending time on technical SEO that sounds smart but doesn't impact your rankings, this episode is your wake-up call. ⭐️ Google Structured Data Policies - https://developers.google.com/search/docs/appearance/structured-data/sd-policies ⭐️ Barry Schwartz LinkedIn Post on Schema Types Dropped - https://www.linkedin.com/posts/rustybrick_google-seo-googleseo-activity-7339255572279570434-jCea/ ⭐️ Barry Schwartz on this podcast - https://www.youtube.com/watch?v=RIJaCimVeDE ⭐️ SEOs Are Recommending Structured Data For AI Search… Why? - https://www.searchenginejournal.com/seos-are-recommending-structured-data-for-ai-search-why/537959/ ⭐️ John Mueller / Google on LLMs.txt - https://www.seroundtable.com/google-ai-llms-txt-39607.html ⭐️ Reddit Discussion on LLMs.txt - https://www.reddit.com/r/SEO/comments/1lh8gua/llmstxt_file_generator_for_customers_who_obsessed/ ⭐️ Episode 708 - LLMs.txt: What It Is and Do You Need One? - https://www.youtube.com/watch?v=XOo6YC6n2hE 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:07 Understanding Schema and Its Relevance 00:49 The Reality of Implementing Schema 01:59 Google's Update on Niche Schema 03:02 Structured Data for AI Search 04:48 Introduction to LLMs.txt 06:18 Debate on the Usefulness of LLMs.txt 10:25 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #technicalseo #searchengineoptimization #seotips #digitalmarketing

E718: Image SEO is one of the most ignored parts of search optimization - even by people who've been in the game for years. And yet, it affects everything from how your pages rank to how your brand shows up in Google Images, AI tools like ChatGPT, and social media platforms. In this episode, I break down the basic image SEO tactics most people skip - and how fixing them can lead to more traffic, better rankings, and increased visibility for your brand. You'll learn: - Why image SEO is still widely overlooked - and why that's a mistake - How poor image optimization can hurt even solid SEO strategies - What properly named image files and alt text actually do for rankings - How optimized images improve e-commerce performance and AI discoverability - The simple naming convention I use for every image on my site - How image context, file structure, and alt attributes signal quality to Google - Lessons from real SEO experiments related to this Most SEOs are still missing this. After this episode, you won't be one of them. ⭐️ 21 SEO Experiments That Will Change The Way You Think About SEO (Forever) - https://seosherpa.com/seo-experiments/ ⭐️ Ep 624 - Making SEO Viral - Matt Diamante - https://www.youtube.com/watch?v=QF8VnXdSjnA ⭐️ Ep 693 - The SHOCKING Truth About Shared Hosting & SEO Rankings (Real Experiment Results) - https://www.youtube.com/watch?v=WobMZRSJwQs 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Image SEO 00:47 Importance of Image SEO in E-commerce 01:44 Real-life Examples of Image SEO 05:05 Optimizing Your Images: Best Practices 08:23 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #imageseo #searchengineoptimization #seotips #digitalmarketing

E717: Everyone's saying SEO is dead. Pages are getting de-indexed en masse, AI Overviews are stealing clicks, and AI content is getting penalized. So… is the SEO world collapsing? You'll learn: - Why so many pages are getting removed from Google's index - How AI Overviews are changing click patterns - What kind of content Google is still rewarding - Why transactional keywords are your best friend - How to adapt without panicking If you're feeling overwhelmed by all the changes - this episode is for you. ⭐️ State of Search Q1 2025: Behaviors, Trends, and Clicks Across the US & Europe - https://datos.live/report/state-of-search-q1-2025/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:19 Deindexing Crisis: Pages Removed from Google's Index 00:43 AI's Impact on Clicks and Impressions 02:41 The Rise of Transactional Keywords 04:31 Google's Crackdown on Mass AI Content 06:32 Debunking the 'Google is Dead' Myth 10:18 The Best SEO Practices Remain Unchanged 11:00 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #digitalmarketing #marketingstrategy

E716: I break down exactly how I approach keyword research - using competitor data, Google Search Console, and SERP analysis to find high-impact keywords you can actually rank for. Then, I share some of the best community advice from the SEO subreddit, covering both keyword research and a hot topic: are there any real SEO shortcuts that still work today? You'll walk away with proven strategies, insights, and a better understanding of how to target keywords and do SEO that brings real results. What You'll Learn: - One of my keyword research workflows - How to analyze competitors to uncover hidden keyword gems - Spotting weak SERPs where you can easily outrank existing pages - Using Google Search Console to find unexpected keyword opportunities - When and how to update existing pages vs. creating new content - How Reddit SEO pros approach keyword research and personas - Tools and AI prompts for building effective customer personas - Why bottom-of-funnel keywords can be a powerful (and overlooked) shortcut - Are there real SEO shortcuts? Here's what the SEO community says - Low-risk, high-reward tactics like internal linking, image compression, and title tag optimization - Why "smart work" often beats "shortcuts" in the long run - The power of linkable assets and timing content with market trends If you're tired of vague advice and want real, practical SEO tactics, this episode is for you. ⭐️ How to get better at Keyword Research? - https://www.reddit.com/r/SEO/comments/1l6l7tg/how_to_get_better_at_keyword_research/ ⭐️ SEO Shortcuts - https://www.reddit.com/r/SEO/comments/1ldjcd2/seo_shortcuts/ ⭐️ How 16 Companies are Dominating the World's Google Search Results (2024 Edition) - https://detailed.com/google-control/ ⭐️ E608 - SEO Shortcuts From a 25 Year Veteran - Bill Hartzer - https://www.youtube.com/watch?v=Mz6JLv86L0Y 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to SEO Tips 00:53 Improving Keyword Research Skills 02:49 Community Insights on Keyword Research 07:10 Exploring SEO Shortcuts 11:17 Long-Term SEO Strategies 14:11 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #seohacks #digitalmarketing

Discover the intriguing 130-day rule where Google de-indexes pages that haven't been crawled. Learn how Google decides which pages to keep, drawing insights from case studies across various industries. The use of Screaming Frog for SEO analysis is highlighted, showcasing its benefits for improving page performance. Practical steps are discussed to keep your content indexed and boost crawl frequency. This exploration of Google's indexing strategy is essential for anyone wanting to maintain visibility in search results.

E714: Alex Moss, Principal SEO at Yoast, joins the show! We cover everything from AI agents, LLMs, and Google's monopoly risk, to whether link building is dying, and what LLMs.txt really means for content visibility. We also discuss: - How ChatGPT and AI assistants are reshaping user behavior - How SEO reporting, keyword strategy & top-of-funnel content are evolving - Why bottom-of-funnel and brand-driven content are becoming king - What Google might look like in the next few years - Scaled content, hallucinations, and how to actually use AI in SEO workflows - Black hat SEO trends - The hype vs. reality of AI agents (and why most don't save time) - Optimizing for voice search, Google's AI Overviews, and the rise of user-generated content - Practical SEO advice for SMBs & legacy SEO myths that don't work anymore Whether you're a seasoned SEO or just trying to keep up with all the changes, this episode is packed with insight, skepticism, and real-world experience. About Alex Moss: Alex Moss is Principal SEO at Yoast as well as Co-Founder of FireCask. He has over 20 years experience in every aspect of the SEO industry from in-house, freelancer, agency employee and agency owner. With a background in technical SEO, Alex has been working in Search since its infancy. Alex also has years of knowledge of WordPress, creating and optimizing sites since 2010. Over the years Alex has built everything from popular plugins to custom-made themes and frameworks, as well as being involved in complex WordPress and SEO projects globally. ⭐️ Alex Moss on LinkedIn: https://www.linkedin.com/in/alexmoss1/ ⭐️ Alex Moss on 𝕏: https://x.com/alexmoss ⭐️ Alex Moss home: https://alex-moss.co.uk/ ⭐️ Yoast: https://yoast.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to WordPress and Yoast SEO 01:05 The Impact of ChatGPT on SEO 03:16 Google's Monopoly and the Rise of AI Assistants 06:25 Future of SEO and Content Marketing 08:36 Challenges and Opportunities with AI in SEO 20:08 Automation in SEO: Tools and Techniques 34:16 Best Practices for SEO 42:58 Discussing LLMs and Their Impact 43:41 Exploring the Adoption and Skepticism of LLMs 45:26 Understanding LLMs.txt and Its Implementation 49:43 SEO Mistakes and the Future of Link Building 53:48 Voice Search and AI in SEO 01:01:21 Black Hat SEO Tactics and AI Content 01:06:41 The Role of AI in Content Creation 01:14:13 Humanoid Robots and the Future of AI 01:15:52 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #generativeengineoptimization #seotips #digitalmarketing

Think your homepage should be a keyword magnet? Think again! The discussion dives into why this outdated strategy doesn't cut it in 2025. Learn how exact match domains can actually hinder your rankings, and discover best practices for a homepage that builds trust and authority. Instead of keyword-stuffed content, focus on structuring your site effectively to conquer competitive keywords. It's a crucial wake-up call for anyone still clinging to old SEO tactics!