The Edward Show

E498: What causes and what triggers the Google Helpful Content (HCU). Here are my notes, explained in the episode: -Google Helpful Content Update uses a tag, a machine learning classifier. Very little chance of recovery or a long recovery period. -Content websites that are making money through ads and affiliate links. -It’s really many affiliate sites being hit. -Less e-commerce, less news, more content sites being hit. -Having a brand reduces chances of being hit. -Having good Domain Authority reduces chances of being hit. -Sites that are hit use lots of automation, are buying links, are using AI text, etc. -Sites that are hit are doing too much “best of” keywords and titles. Too much “top 10” “top 5” keywords and titles, as well. -Having a product to sell puts you at an advantage. -They’re targeting top and middle of funnel keywords with a different page for each granular variation. -It’s a punitive update applied to your whole site. -The content on pages is clearly written for search engines and not for humans. -The HCU was sandwiched between other updates, so attribution got messed up. -It’s not about what niche you’re in, it’s about what type of website you have. -Again, going after tiny keyword variations with a page per each. Duplicate spam AI content. -The sites are only getting their traffic from search. -The sites are automating a lot of content creation. -Mediocre to low-quality content made for search engines. It doesn’t feel like the content was written by a human. The content doesn’t feel like it’s from somebody who knows what they’re talking about. -Automated pages. -It’s best to try to build a real brand or even a personal brand with somebody behind it. -Reddit has grown so much partially because it absorbed the losses from the HCU. 00:00 Introduction to Google's Helpful Content Update 00:43 My Research Sources 01:28 Identifying Affected Sites 01:46 Common Traits of Penalized Sites 03:52 SEO Strategies to Avoid Penalties 04:56 Case Study: Analyzing a Penalized Site 07:57 Building a Brand 14:21 Takeaways 14:56 Podcast Outro The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #helpfulcontentupdate #marketingstrategy

E497: I was looking at one of the most expensive niches in SEO - personal injury law - and I saw something shocking. None of the SEOs in the niche knew what they were doing. And the ones that had some semblance of an understanding - they were outranking everybody. This is what nobody knew… Reserve your spot for Compact Keywords: https://compactkeywords.com/ 00:00 Introduction 00:09 Personal Injury Law Keywords 00:55 Mistakes in SEO for Law Firms 02:04 SEO Strategies for Law Firms 02:52 High-Retention SEO Pages 03:12 Video Content for SEO 05:59 The Pitfalls of Link Building 07:26 Compact Keywords Insights 09:10 Search Intent 13:21 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E496: Keida Dervishi of Soulmate Customs is making several hundred thousand dollars every month, millions of dollars a year, posting 4-8 times a day on TikTok and Instagram. Strategy: high frequency posting - post as many times per day as possible. Make easy videos. Content: reactions, build in public, nice music on products. From: https://x.com/iamgdsa/status/1856005886210416864 00:00 Millions a Year From Social Video  00:25 Keida Dervishi: The Young Entrepreneur 01:58 High Frequency Posting 03:48 Keida’s Content Strategy 05:38 Keida’s Top Priority 06:27 Personal Insights 08:13 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #tiktokmarketing #instagrammarketing #socialmediamarketing #personalbranding

E495: Brett Cohen (https://www.linkedin.com/in/brettrcohen/ add him, say you found him through this show), Executive Director, Production and Partner Experience at Forbes, comes on the podcast! He talks about preparing for the Forbes Under 30 Summit, cold calling Sony in 2012 to get them to allow a flagged YouTube video using copyrighted music, finding celebrity contact information, getting Kim Kardashian on his podcast as a 17-year-old kid, press release marketing, and more. He’s one of the most resourceful people I know when it comes to media. 00:00 Brett Cohen 00:07 Forbes 30 Under 30 Summit Insights 00:48 Event Planning Stress and Challenges 02:52 Pyrotechnics 05:26 Managing High-Profile Events 08:01 The Sony Story 12:55 Celebrity Interviews 19:11 Future Plans 24:14 Press Releases and Media Strategies 28:41 Farewell The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #eventmarketing #eventplanning #experientialmarketing #marketing

E494: Cosine Similarity and Embeddings in SEO. What it is, how it benefits SEO, and how it also is used to sell SEO. Cosine Similarity and Embeddings are explained in the context of SEO. Simultaneously, it’s explained how SEOs use concepts like these to sell SEO services to clients. “Cosine Similarity Audits.” Complex things that describe basic SEO functions and actually may be over-optimization.  Listen to this to improve your SEO terminology, learn how to see through the veil of SEO agencies, or learn how to more effectively sell SEO. From: https://searchengineland.com/how-to-leverage-cosine-similarity-for-ecommerce-seo-448027 00:00 Introduction 00:26 Misleading Use of Technical Terms 01:49 Breaking Down Cosine Similarity in SEO 04:20 Applying Cosine Similarity to Search Engine Optimization Efforts 06:19 Basic SEO Best Practices 10:05 More SEO Strategies for E-commerce 15:50 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #digitalmarketing #marketingstrategy

E493: In-depth research and insights on Google’s AI Overviews. Which sources are included in AI ​​Overviews? Do all organic results have a chance of being an AI source? Are all sources in the AI ​​​​Overviews equally important for Google? How many sources does Google actually link to in an AI Overview? How common are AI Overviews in search results now? Do AI Overviews lead to fewer clicks on websites than before? How to prepare for AI ​​​​Overviews? Lots of interesting questions are answered in this episode. Source for this: https://www.sistrix.com/blog/ai-vs-seo-what-does-the-future-of-search-look-like/ + My episode, “Is Google Losing Search Market Share?” - https://youtu.be/Uj8myQJrFIY 00:00 Episode Overview 00:26 Topics to be Covered 00:52 Reading and Analyzing the Article 01:20 AI vs SEO 04:10 Google's AI Overviews: Insights and Data 10:52 Impact of AI Overviews on Click-Through Rates 12:04 Preparing for AI Overviews 15:30 Takeaways 20:01 Sign-Off The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #growthmarketing #digitalmarketing

E492: How to repurpose podcasts into viral short form mobile videos for TikTok, Instagram Reels, YouTube Shorts, Snapchat Spotlight, Facebook Reels, and more. The success of a short form mobile video with speaking in it only comes down to how engaging the transcript. If it’s engaging to read, it will be engaging to watch. And if somebody has a podcast, they’re probably an engaging speaker anyway. So the best copywriters today are also the best editors. If you’re a good copywriter you can edit a podcast transcript into a viral short form mobile video (and the editing software I recommend mirror your changes)… or, even crazier, you can outsource this task to an inexpensive freelance copywriter. Here’s how to do all this. +The social media posting guide mentioned in the episode: https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 Overview 00:25 Creating Viral Content 03:27 Negative Hooks 04:21 Repurposing Podcast Content 06:09 Engagement 06:29 Case Study: Silicon Valley Bank Collapse 11:26 Cheap Freelance Copywriters 14:20 Posting Strategies for Social Media 15:42 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #podcastmarketing #podcasting #instagrammarketing #tiktokmarketing

Dive into the world of Instagram growth with a remarkable case study: a user rapidly gained 1 million followers in just two months! Discover essential tips on posting frequency, quality content, and effective monetization strategies. Learn how video engagement can supercharge your growth and why consistency is key. The insights shared on visual branding and the importance of creativity will inspire content creators to elevate their social media game. Get ready to transform your Instagram presence!

E490: For content sites and publishers who have lost substantial organic search traffic from the 2023 and 2024 Google updates... Especially ones who see their traffic going to Reddit and Quora... Or ones who are worried about generative AI bots, like ChatGPT and Meta AI, answering the queries they’re ranking for... The definition of insanity is doing the same thing over and over again and expecting different results. Content SEO is going away. But you have a site with existing decent domain authority that you’ve worked on for several years. This is what you do. And it will make you a ton of money. 00:00 Context 00:31 Forbes and Google's Site Reputation Abuse Policy 03:11 Challenges for Content Sites 06:36 Bottom of Funnel SEO Explained 10:08 SEO for Publishers 18:43 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #bottomoffunnelseo #searchengineoptimization #contentmarketing

E489: Examples of Parasite SEO on Reddit. 4 VPN affiliates. 1 Air Fryer and Misc Items affiliate. All black hat. All against the rules. Reddit is the 3rd most clicked website on Google Search. SEOs are abusing it a ton. Sources: https://x.com/lilyraynyc/status/1853502675004060159 https://x.com/lilyraynyc/status/1852732333142507546 00:00 Intro to Parasite SEO 00:11 Reddit's Rise 00:28 Bad Actor Strategies 01:28 Why Reddit is Dominating 02:20 Top of Funnel vs. Bottom of Funnel 03:16 Lily Ray's Insights on Reddit SEO 06:07 Affiliate Marketing on Reddit 11:03 The Racket of Reddit Parasite SEO 12:44 Conclusion #parasiteseo #seo #blackhatseo #searchengineoptimization #digitalmarketing