The Edward Show

SEO for Big Clients: How to Sell to Schools, Governments, and Companies

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Apr 27, 2025
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INSIGHT

Bottom Funnel SEO Advantage

  • Most SEOs target high-volume, top-of-funnel keywords which are competitive and convert poorly.
  • Bottom-of-funnel searchers are fewer but have much higher purchase intent and lower competition.
ANECDOTE

Edward's TikTok Embed Purchase

  • Edward shared his personal example of searching for an embed TikTok feed tool and quickly buying a $60/year paid plan.
  • This showcases bottom of funnel SEO where buyers know exactly what they want and find a solution fast.
INSIGHT

Target Decision Makers' Searches

  • Few decision makers search for products on behalf of groups, making those keywords even less competitive.
  • Targeting these can yield huge purchase orders and less SEO competition.
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