E486: SEO copywriting - what I focus on, what I stay away from, how I write, and how I use keywords.

I’ve done search engine optimization for some of the biggest companies in the world - P&G, ADP, EssilorLuxottica, and more, as well as my own companies. This is how I do SEO copywriting.

Links mentioned 👇

My SEO Program: https://compactkeywords.com/

Pareto SEO: https://edwardsturm.com/articles/pareto-seo/

25 viral hooks: https://edwardsturm.com/articles/25-hooks-tiktok-instagram-reels-youtube-shorts/

7 more hooks: https://edwardsturm.com/articles/seven-viral-hooks/

My personal favorite hooks: https://edwardsturm.com/articles/tiktok-instagram-youtube-linkedin-hooks/

All my articles: https://edwardsturm.com/articles/

00:00 SEO Copywriting - Introduction 00:20 Search Intent and Pogo Sticking 02:33 Punchy Writing 03:46 Hooks 07:40 AI in SEO Copywriting 13:10 Keyword Usage 16:05 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seo #copywriting #searchengineoptimization #digitalmarketing