The Edward Show
Making SEO Viral - Matt Diamante
Mar 20, 2025
Matt Diamante, an SEO expert and agency owner, shares his journey to amassing over 250,000 Instagram followers through engaging, SEO-driven content. He discusses the balance of spontaneity and strategy in creating viral videos and reflects on the importance of simplifying SEO concepts for broader understanding. Diamante also highlights the power of bottom-of-funnel SEO tactics and the significance of content quality for search rankings. With insights on navigating algorithm changes and the art of 'edutainment,' he emphasizes authenticity and consistency in content creation.
01:20:07
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Quick takeaways
- Building a personal brand on social media platforms like Instagram and TikTok is essential for attracting clients and enhancing credibility in SEO.
- Understanding user intent is crucial for developing effective SEO strategies that resonate with target audiences and drive conversions.
Deep dives
Reddit's Influence on SEO Strategies
Engagement with the SEO community on Reddit provides valuable insights into prevailing strategies and misconceptions. Individuals often share complex SEO tactics, leading to debates and criticisms about their validity, which can hinder newcomers. However, this environment fosters learning and adaptation among SEOs, as they navigate through differing opinions to find sound strategies. Furthermore, the discussions highlight the importance of sharing knowledge, even when faced with criticism, encouraging contributions that could potentially help others advance in their SEO journey.
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