Matt Diamante

Matt Diamante, an SEO expert and agency owner, shares his journey to amassing over 250,000 Instagram followers through engaging, SEO-driven content. He discusses the balance of spontaneity and strategy in creating viral videos and reflects on the importance of simplifying SEO concepts for broader understanding. Diamante also highlights the power of bottom-of-funnel SEO tactics and the significance of content quality for search rankings. With insights on navigating algorithm changes and the art of 'edutainment,' he emphasizes authenticity and consistency in content creation.

Matt Diamante, founder of the digital marketing agency Hey Tony, shares insightful tips for nonprofits on boosting their online presence. He discusses the critical role of SEO and effective digital funnels in converting potential supporters into loyal donors. Emphasizing authenticity, Matt highlights how relatable content can strengthen audience connections. He also provides strategies for maximizing email lists and leveraging social media. His advice includes starting small with funnels and consistently providing value to engage and retain followers.