The Edward Show
100,000 Journalist Pitches Sent! Secrets From an Expert Link Builder - Christopher Panteli
Mar 11, 2025
Christopher Panteli, a digital PR expert with a remarkable track record of over 100,000 journalist pitches, shares his secrets to successful link building. He discusses the best platforms for expert quotes and explains why some pitches hit the mark while others miss. Panteli reveals the unique behaviors of top journalists compared to their less reputable counterparts. Listeners will learn actionable strategies to connect with journalists effectively and the transformative power of earning that first essential link for building authority and enhancing digital visibility.
40:01
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Quick takeaways
- Expert quote link building effectively enhances website authority and visibility through strategic pitches to journalists on various platforms.
- Successful pitches require clarity, conciseness, and timely submissions, aligning with journalists' needs to increase acceptance rates.
Deep dives
Understanding Expert Quote Link Building
Expert quote link building involves journalists seeking out experts to provide insights or validate claims in their articles. Experts often use platforms dedicated to connecting them with journalists, allowing them to offer their expertise in exchange for backlinks, which enhance website authority and improve search engine rankings. This link-building strategy is particularly beneficial for high-competition topics, as receiving backlinks from authoritative sites can significantly aid in ranking. For example, landing a link from a reputable nutrition site such as Huel not only strengthens a website's authority but also enhances its credibility in the health and wellness sector.
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