100,000 Journalist Pitches Sent! Secrets From an Expert Link Builder - Christopher Panteli

Mar 11, 2025

Christopher Panteli, a digital PR expert with a remarkable track record of over 100,000 journalist pitches, shares his secrets to successful link building. He discusses the best platforms for expert quotes and explains why some pitches hit the mark while others miss. Panteli reveals the unique behaviors of top journalists compared to their less reputable counterparts. Listeners will learn actionable strategies to connect with journalists effectively and the transformative power of earning that first essential link for building authority and enhancing digital visibility.

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ANECDOTE

Link Building Win

Christopher Panteli secured a dofollow link on Huel, a nutrition website, for a client.
This is a significant win because it's a relevant, high-authority site in a YMYL (Your Money, Your Life) niche.

ADVICE

Expert Quote Platforms

Start with free platforms like Source of Sources, which offers curated, high-authority opportunities.
Follow journalists directly on social media (Blue Sky, X, Threads) and set alerts for requests.

ADVICE

Following Journalists

Find competitors featured in relevant publications.
Identify the journalists, follow them on social media, and set up alerts to catch their requests.

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E615: Christopher Panteli has sent over 100,000 link building and public relations pitches to journalists using expert quote platforms.

He uses platforms like Source of Sources, Qwoted, ResponseSource, PressPlugs, Editorielle, PressFlow, and more.

When one of his journalist submissions is accepted, he gets a link, often a dofollow one, as well as press for his clients.

And this is something I, Edward Sturm, have done a lot myself. This is a strategy that works. With it you get tons of strong backlinks and press to leverage to build your brand authority.

Chris joins the podcast to share insights like: - What are the best expert quote platforms and how are they different? - What are the top reasons journalists accept/decline pitches? - How does the behavior of top journalists differ from less reputable journalists? - What are some examples of great link building wins with the expert quote method.

💎 Linkifi Cheat Sheet: http://linkifi.io/cheat-sheet ⭐️ Contact Christopher Panteli: https://www.linkedin.com/in/chris-panteli/ ✨ Christopher Panteli on 𝕏: https://x.com/Linkifi_

🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Expert Quote Link Building 00:47 High Volume Submissions and Success Stories 01:51 Understanding YMYL and Link Building Wins 03:30 Best Expert Quote Platforms 07:05 Effective Pitching Strategies 09:26 Paid Platforms and Acceptance Rates 13:56 Crafting the Perfect Pitch 14:08 Journalist Preferences and Pitch Timing 14:52 Ensuring Credibility in Your Pitch 20:15 Behavior of Journalists at Different Authority Levels 21:29 Understanding Journalist Platforms and Pitching Strategies 21:50 Timing Your Pitch for Maximum Impact 24:38 Common Mistakes in Pitching Journalists 25:14 Enhancing Your Expertise for Better Coverage 27:10 Effective Communication and Pitch Writing 29:05 AI Use and Avoiding Pitfalls 32:56 Building Authority and Long-Term Relationships 35:34 Final Thoughts and Practical Tips

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#sourceofsources #linkbuilding #backlinks #publicrelations