The Edward Show Google’s March 2025 Core Update Hits - Everything We Know
6 snips
Mar 14, 2025 Google's March 2025 Core Update is here, bringing significant changes to search result relevance. Content creators are reacting to the fluctuations in rankings, with concerns about another year of volatility. The importance of original content is a focus, alongside the rise of short-form video. Effective SEO strategies are discussed, emphasizing user engagement and adapting tactics for changing search intent. The podcast dives into how merchants can align their sales with SEO demands, leaving outdated practices behind.
AI Snips
Chapters
Transcript
Episode notes
Personal Site Volatility
- Edward Sturm experienced volatility with his content site during the March 2025 update.
- After a dip, traffic rebounded to levels higher than before the update.
Target Bottom-of-Funnel Keywords
- Focus on less competitive, bottom-of-the-funnel keywords.
- These keywords often drive sales and are less susceptible to algorithm updates.
Rise of Short-Form Video
- Short-form video content, especially on YouTube Shorts, is gaining prominence in search results.
- Google favors YouTube Shorts over TikTok and Instagram Reels for video content.