The Edward Show
Google’s March Update Broken Down by Founder of Search Engine Roundtable - Barry Schwartz
Mar 17, 2025
Barry Schwartz, the founder of Search Engine Roundtable and editor at Search Engine Land, delves into Google’s 2025 core algorithm update. He shares insights on how this update differs from previous ones and its early impacts on search rankings. Barry discusses Google's emphasis on originality, the role of AI-generated content, and the potential effects on both small and large websites. He also highlights strategies for content creators to adapt to the evolving landscape, including optimizing video for search and diversifying traffic sources.
31:35
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Quick takeaways
- The recent Google core update highlights the growing importance of video content, prompting creators to adapt their strategies for engagement and visibility.
- Smaller independent websites face significant challenges competing against larger publishers, emphasizing the need for diversifying content strategies and building a loyal community.
Deep dives
Insights on Google's Core Update
The recent Google core update has led to uncertainty among webmasters regarding its impact on search rankings. Although some ranking volatility has been observed, it is not as widespread as in previous updates. Experts emphasize that this update encompasses multiple factors, including content quality, site design, and overall user experience, making it difficult to pinpoint specific causes for any ranking changes. As the update continues to roll out, the outcomes remain unclear, suggesting that monitoring will be necessary for an accurate assessment.
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