Barry Schwartz, the founder of Search Engine Roundtable and editor at Search Engine Land, delves into Google’s 2025 core algorithm update. He shares insights on how this update differs from previous ones and its early impacts on search rankings. Barry discusses Google's emphasis on originality, the role of AI-generated content, and the potential effects on both small and large websites. He also highlights strategies for content creators to adapt to the evolving landscape, including optimizing video for search and diversifying traffic sources.
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insights INSIGHT
March 2025 Core Update
Google's March 2025 Core Update is still rolling out, with limited ranking volatility observed so far.
This update aims to surface more relevant and satisfying content, including from creators.
volunteer_activism ADVICE
Leverage Video Content
Leverage third-party platforms like TikTok, Instagram Reels, and YouTube for content visibility.
Optimize video descriptions and titles with target keywords for better ranking.
volunteer_activism ADVICE
Diversify and Save
Diversify traffic sources beyond Google Search to mitigate risks from algorithm updates.
Save profits during peak performance to weather potential downturns.
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In 'The Paradox of Choice,' Barry Schwartz argues that the abundance of choices in modern Western society, while seemingly beneficial, can actually be detrimental to our psychological and emotional well-being. He explains how the explosion in choices, from mundane decisions like buying jeans to profound challenges like balancing career and family, has paradoxically become a problem rather than a solution. Schwartz synthesizes current research in social sciences to make the counterintuitive case that eliminating choices can reduce stress, anxiety, and busyness. He offers practical steps to limit choices, focus on important ones, and derive greater satisfaction from decision-making. The book also introduces the concepts of 'maximizers' and 'satisficers,' highlighting the differences in their decision-making processes and outcomes.
E621: Barry Schwartz joins the show to break down Google’s 2025 core algorithm update, which is still rolling out.
Barry Schwartz (aka RustyBrick) is the Founder of Search Engine Roundtable (seroundtable.com), an Editor at Search Engine Land, and overall the guy who most SEOs get their industry news from.
Questions covered: • What are the biggest changes in this core update compared to previous ones? • Have you noticed any early trends in rankings or volatility since the rollout began? • Google mentioned surfacing more content from creators—how do you interpret this, and do you think it will significantly change the search results? • Do you have any insights into how this update might affect smaller or independent websites compared to larger publishers? • With AI-generated content becoming more prevalent, how do you think Google will handle it in future updates? • Gary Illyes (a well-known analyst on the Google Search team) said a few weeks ago, “Originality is something we're going to be focusing on this year. That's going to be important.” What do you think this means? • Which industries or niches do you think will be most affected by this recent update? • Google’s guidance has remained largely the same—do you think website owners need to adjust their SEO strategies after this update? • One year ago, many SEOs reported their content sites “obliterated” after the March update. Now, some reported their content sites bouncing back. Do you see a trend here?
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00:00 Welcoming Barry Schwartz 00:16 Initial Thoughts on the Recent Google Update 00:58 Impact of Core Update on Website Rankings 03:09 Video Prioritized in Google Search 06:17 User-Generated Content and Social Media 08:01 Diversifying Traffic Sources 10:47 Advice for Smaller and Independent Websites 18:33 AI-Generated SEO Content 23:37 Strategies for Content Sites Post-Update 27:59 Building a Brand 30:37 Conclusion
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