Barry Schwartz
Founder of Search Engine Roundtable and editor at Search Engine Land, recognized for reporting on Google updates and search industry developments.
Best podcasts with Barry Schwartz
Ranked by the Snipd community
Dec 18, 2025 • 1h 3min
SEO in 2026: AI Mode, Reddit, and What Still Works
Barry Schwartz, founder of Search Engine Roundtable, and David Quaid, SEO practitioner and founder at Primary Position, delve into SEO's evolution as we approach 2026. They discuss Google's AI-driven changes, the mysterious rise of Reddit in search results, and the challenges of link spamming. The duo emphasizes the importance of optimizing for users over AI, while debating the potential longevity of trendy tactics. They also explore the shifting measurement landscape in an AI-centric world and the skills SEOs will need to thrive in the future.
Mar 17, 2025 • 32min
Google's March Update Broken Down by Founder of Search Engine Roundtable - Barry Schwartz
Barry Schwartz, the founder of Search Engine Roundtable and editor at Search Engine Land, delves into Google’s 2025 core algorithm update. He shares insights on how this update differs from previous ones and its early impacts on search rankings. Barry discusses Google's emphasis on originality, the role of AI-generated content, and the potential effects on both small and large websites. He also highlights strategies for content creators to adapt to the evolving landscape, including optimizing video for search and diversifying traffic sources.
