Barry Schwartz

Founder of Search Engine Roundtable, editor at Search Engine Land, and a leading source of SEO news for many professionals in the field.

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Mar 17, 2025 • 32min

Google’s March Update Broken Down by Founder of Search Engine Roundtable - Barry Schwartz

Barry Schwartz, the founder of Search Engine Roundtable and editor at Search Engine Land, delves into Google’s 2025 core algorithm update. He shares insights on how this update differs from previous ones and its early impacts on search rankings. Barry discusses Google's emphasis on originality, the role of AI-generated content, and the potential effects on both small and large websites. He also highlights strategies for content creators to adapt to the evolving landscape, including optimizing video for search and diversifying traffic sources.