Predictable B2B Success
Sproutworth
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com
Episodes
Mentioned books
Jan 5, 2021 • 1h 7min
How B2B companies can create a powerful impact with social media influencers
In this episode, Tom Augenthaler, a top influencer marketing consultant and strategist shares what is a social media influencer and how B2B companies can create a powerful impact on their growth with social media influencers. Insights he shares include:
What does Influencer marketing meanHow do you define social media influencersWhat role do social media influencers play in marketingIs influencer marketing really a marketing strategy or advertising strategyHow many followers do you need to join the ranks of social media influencersWhen is a company ready for influencer marketingWhy influencer marketing can't be done in a turn key fashionWhy invest for the long haul - what does that look likeMetrics to help guide success with influencer marketing and build your brand influenceHow to find the right social media influencersThe current state of the influencer marketing landscapeand much more
Jan 1, 2021 • 52min
How to craft an action plan to improve sales performance
In this episode, Mark Welch, founder of Street Savvy Sales Leadership shares how to craft an action plan to improve sales performance in an organization. Insights he shares include:
The challenges that today's sales teams faceWhat does a best in class sales teams look likeHow to craft an action plan to improve sales performanceThe difference between customer success and sales productivityWhy you should invest in allowing salespeople to build their repertoire of customer storiesWhy you should start with hiring and sales leadershipMetrics to watch forHow to measure sales leadership's abilityShould leadership treat their sales teams like customersand much more
Dec 29, 2020 • 45min
How to close a sale: A powerful yet proven 2 step process
In this episode, James Muir, founder and CEO of Best Practice International and bestselling author of "The Perfect Close" shares his perspective on how to close a sale via a proven yet powerful process. Insights he shares include:
What is closing in a sales contextWhy mindset is keyUnderstanding what you can and can’t control in the sales spaceDefinition of the terms - closing, advance, and continuationThe importance of intent over techniqueWhy is the critical advance important in B2B salesWhat is the perfect close and the science behind itExplore planning and what it means in a sales meeting contextHow to set meeting objectivesHow to provide value in a meeting and plan the next encounterHow to collaborate with your prospects on the next steps The secret weapon that salespeople don’t realize they have3 questions you should ask to put your core planning to the testHow James provides value to clients (with examples)and much more
Dec 25, 2020 • 1h 14min
How to expand a business: A powerful 9 step process
In this episode, Remy Blumenfeld one of the worlds leading business coaches and advisors whose clients are leaders from across various media companies shares his perspective on how to expand a business and get to a point where it is sought after for purchase. Insights he shares include:
What most content businesses do wrong in their attempt to expand their businessHow to determine if you are ready for growth and expansionHow to expand a business or not by defining success that speaks to your heartThe 9 step process that is proven to expand a business time and againHow to grow your small business with marketingWhere cashflow fits into the processHow to expand a business into new marketsHow to expand a business onlineNetworking on social media - should that be a priorityHow to best form strategic partnershipsRemy's perspective on building a loyal customer baseand much more
Dec 22, 2020 • 1h 2min
How to develop 5 essential leadership characteristics that boost growth
In this episode, Minter Dial, host of the podcast Minter Dialogue, filmmaker, storyteller, three-time author, and international professional speaker shares a few counterintuitive leadership characteristics we should focus on to really shape the culture of our business and drive growth in the right direction. Insights he shares include:
Leadership qualities that make good leaders Is authentic and genuine leadership the sameHow empathy circles help strengthen vital leadership characteristicsThe CHECK framework to assess our leadership potentialHow being a better leader helps with creating discretionary energyWhy leaders should gain a 319-degree perspectiveHow to merge the professional and personal youHow to develop true purpose at workHow to develop leadership characteristics that allow a community to flourish and why it's importantHow purpose impacts performance in the organizationExamples of leadership worth notingand much more
Dec 18, 2020 • 46min
What is B2B sales and how to create a successful sales process
In this episode, Tom Williams the founder of Strategic Dynamics Inc shares a modern perspective on what is B2B sales and how to create a successful sales process.
Strategic Dynamics Inc a firm that helps sales organizations sell more effectively by markedly improving their new hire candidate assessment process, sales productivity, and business acumen. Tom is also the author of "Buyer-Centered Selling: How Modern Sellers Engage & Collaborate with Buyers". Insights he shares include:
What is B2B salesHow B2B sales have changed over the past decadeThe reality of changing buyer needsThe framework for buyer-centered sellingWhy Tom incorporates the Jobs To Be Done frameworkHow to take the pulse of your buyers at regular intervalsQuick wins for a buyer centered selling approachThe five commitments of collaborationand much more ...
Read more - https://www.sproutworth.com/what-is-b2b-sales-successful-sales-process/
Dec 15, 2020 • 56min
How to monetize your YouTube channel and build a community
In this episode, Rob Balasabas, the Partnership Growth Manager at TubeBuddy.com shares how to monetize your YouTube channel and build a community.
TubeBuddy is an app that integrates directly into YouTube to help you run your channel with ease.
Insights he shares include:
The challenges of making money from your YouTube channelCan any business starting out on YouTube start monetizing the channelWhat do we need to know about the YouTube Partner Program RequirementsHow to prep your channel for monetizationGain subscribers vs building a community on YouTubeThe best ways to build a communityHow TubeBuddy can help you monetize your YouTube channelHow businesses can use live streaming to monetize a YouTube channelTo keep your community on YouTube or not toHow monetize your YouTube channel via a podcastHow to seek sponsorship opportunitiesand much more
Dec 11, 2020 • 49min
How to build a personal selling process that boosts sales: 7 steps
In this episode, Simone Vincenzi, co-founder of GtTeX, TEDx speaker and author shares how to build a personal selling process that boosts sales. Insights he shares include:
What is personal sellingWhat businesses often miss about converting prospectsWhere a personal selling process fits into your buyers journey and exisiting marketingpersonal selling advantages and disadvantagesWhat is personal selling in marketingShould sales cycles be determined by numbers or how far you can take a relationship with the end goal being a collaborationWhat a personal selling process would look like for a businessThe role of industry research and or original research in the processWhat is personal selling strategySimone's take on personal selling with examplesand much more
Dec 8, 2020 • 41min
The importance of building customer relationships: 11 ways to build them
In this episode, Michael Brenner, CEO of the Marketing Insider Group, keynote speaker, and author of the best-selling book "The Content Formula" shares the importance of building customer relationships and how this customer-centric approach plays a key role in unlocking massive growth. Insights he shares include:
Marketing in the age of disruptionMistakes businesses make in building customer relationshipsWhat marketing really is and why content should play a roleThe missed opportunities for companies that think they get enough data and perspective through customer support or customer serviceThe importance of building customer relationshipsWhy education needs to play a key role in building customer relationshipsThe importance of building customer relationships to facilitate retention and how to do itHow to be authentic via your content even if it is in a text-based formatKeys to building customer relationshipsThe place for original research in building customer relationshipsand much more
Dec 4, 2020 • 29min
The best value proposition examples to guide crafting your own
In this episode, Adam Springer, founder and CEO of StartupSales.io share value proposition examples to show us how we can build and refine our own. StartupSales helps B2B companies triple or more of their sales output by creating predictable and repeatable processes. Insights he shares includes:
Why businesses find it difficult to articulate their value propositionWhat needs to be done to address the gapHow to avoid making assumptions about customersHow to empathize with customersHow to test your value proposition and validate Why every company should ensure that new and existing clients are a fit with regards to the value propositionValue proposition template that can help businessesElevator pitch formula to help condense your value propositionThe problem of looking at value proposition examplesHow to craft your message (from your value proposition example and template)and much more
