Predictable B2B Success

In this episode, Stan Rymkiewicz founder or Orapa.co shares outbound sales techniques that help drive growth in your business. Orapa.co is an online Pay-per-meeting platform for startups and sales reps. Insights he shares include: How to build an efficient outbound sales systemWhat to do when first starting to build out your outbound sales techniquesHow to identify your prospectsHow to personalize your outreachShould you use a template or notEssential outbound sales tools and softwareCommon outbound sales techniquesOutbound sales strategies that net you more salesThe one outbound sales technique that every sales person must master to make a fortuneand much more

In this episode, Susan Baier, founder and CEO of AudienceAudit shares her thoughts on what is thought leadership and how to become a thought leader with original content. Audience Audit is a market research firm that develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries. Insights she shares include: What Is thought leadership?Are business leaders actively looking for thought leadership contentDoes thought leadership need a unique point of view before publishingWhen should you consider a thought leadership approach?What businesses could benefit from thought leadership content marketingWhere should thought leadership come from within a businessWhat are the benefits of thought leadershipThe problem with most B2B thought leadership strategies and why they failHow to create thought leadership contentWhy original research provides a competitive advantageWhy attitudinal research provides far more valuable insightsBest ways to conduct and use attitudinal research with examplesHow to get thought leadership content out of subject matter expertsHow to best leverage the power of your thought leadershipHow to ensure your original research-backed thought leadership content will drive business objectives

In this episode, Nelly Yusupova, founder of TechSpeak for entrepreneurs, shares the key new product development stages for successful project management. TechSpeak for entrepreneurs is a workshop series where people learn to successfully manage technology teams and projects without being technical or learning how to code. Insights she shares include: The problem TechSpeak for entrepreneurs solvesIs technical new product development really meant for non-technical founders?Do no-code tools have a place in new product developmentIs process the only key to successfully executing on new product development stagesThe essential 10 steps in the processThe scientific way of achieving customer validationThe best ways to build a prototypeWhy build out technical specificationsHow to deal with - you don't know the things you don't knowThe best ways to hire technical people for your teamThe panel that help your new product development stages by leaps and boundsNelly's take on agile project management to successfully manage projectsWhat Nelly finds makes some of her students more successful than othersand much more

In this episode, Saksham Sharda, the creative director of Ougrow.co. Outgrow.co is a platform that lets marketers build and launch interactive content that boosts customer engagement and leads to higher conversions. Saksham shares his interactive marketing experiences and advice with examples of interactive marketing. Insights he shares include: The problem that Outgrow's founders were trying to solve and Outgrow's growth since thenWhat the success of singles day highlights for businessesLessons that businesses could apply to Black Friday and Cyber Monday sales opportunitiesWhat it takes to be ready to deploy interactive marketing in your businessHow to approach offering customers value while also being able to understand them and their needs betterExamples of interactive marketing that illustrate how to choose the best options A key element to ensuring you get the best out your interactive marketing contentExamples of interactive marketing that podcasters could learn fromExamples of interactive marketing to gather market researchHow to best structure questions for interactive marketingSaksham's recommendation on quantitative research vs qualitative researchWill interactive content just add to content shock in timeand much more

In this episode, Dan Pfister, founder and CEO of Strategic WinBack shares his experiences and advise on using customer win-back strategies to predictably generate revenue faster and increase sales velocity. Insights he shares include Is there any money in winning back customers?How does win back compare to prospecting for first-time customersWhy businesses don't invest in customer win-back strategiesWhat sort of numbers can we expect if we use customer win-back strategiesThe biggest misconception around win-back strategiesHow to use customer win-back strategiesHow to know if you are ready for a customer win-back strategyHow to approach deploying a customer win-back strategyHow to get in touch with past customers and hold a conversation with themHow to get personal with a past customerHow best to show potential win-back customers what they are missingHow to know when to quit with customer win-back strategiesHow to segment your customer base based on actions or behaviors

In this episode is Jeroen Corthout, CEO and co-founder of Salesflare shares powerful ways to boost sales by automating sales process. Salesflare is a simple, yet powerful CRM for small businesses selling in the B2B space. Insights he shares include: What is sales automation: Jeoen's perspective on automating salesHow to decide on parts of the sales process to automate and what not to automateWhat is the customer value machineHow to handle data entryHow to create systems that work for outreach and prospectingHow to easily and effectively stay on top of relationships as you get to know more peopleHow to build out nurturing processes in salesHow to approach automating salesHow to decide on initial parts of the sales process you should automateJeroen's approach to encouraging customer reviews and testimonialsHow Jeroen views customer success in relation to salesand much more... Read more here

In this episode, Phil Pelucha, CEO and founder of Billionaires in Boxers shares how he goes about the acquisition of new customers. He is a business growth coach for service-based businesses who found the business cheat codes to scaling his service-based businesses without social media and cold-calling. He is also one of the top 100 podcasters globally. Insights he shares include: Why use podcasting for the acquisition of new customersWhat most businesses tend to overlook when building relationshipsWhat Phil teaches about - when to listen and when to speak on podcastsWhy podcasting doesn't have to be a long term strategy t experience ROIHow to follow up without being annoyingWhy cold pitching isn't required for the acquisition of new customersHow to improve your customer acquisition strategyThe metrics Phil uses to ensure business growsHow taking a collaborative approach helps with the acquisition of new customersHow podcasting help retain or win-back past customers

In this episode, Gianni Cara, a personal brand strategist shares how best to build out sales funnel models that drive revenue. Giannni helps entrepreneurs and executives with established personal brands to create their branding funnels so they can maximize their profits and their impact in the market. Insights he shares include: What businesses do wrong with their PPC led sales funnel modelsWhat is a sales funnel and how does it workDo we need a sales funnel in order to establish trust and build influence with future customersHow to best leverage social media platform algorithms to further the buying journey of a customerWhat are the stages of a sales funnel modelGianni's perspective on what are the steps in the sales processHow do you build a sales funnel fastHow Gianni research's a potential audienceHow podcasts fit into the sales funnel modelWhat is the top of the sales funnelWhy you don't need a top copywriter to build out a sales funnelHow to make a sales funnel for freeHow to avoid technology bloat when build out your sales funnel model

In this episode, Xenia Muntean, the founder and CEO of Plannable.io a content review and marketing collaboration platform shares what is a personal brand and how to build your personal brand to drive growth. Xenia also the author of the manifesto on Content Marketing Teams and is the host of the podcast – People of Marketing What is a personal brand and why personal branding is importantThe time that helped Xenia make a decision to invest in personal brandingConsiderations for building your personal brandWhy most founders don't invest in personal brandingA good starting point for building out a personal brand that drives growthThe importance of having a unified themeHow to handle career pivots while building your personal brandHow to create content with a purpose and the when to invest in content curationThe importance of being consistent in your actions to match your personal brandingHow to define your unique selling point (USP) while unpacking what is your personal brandHow to build out your thought leadershipMetrics to watch and how to monitor the sentiment of your personal brandHow best to handle negative feedbackand much more

In this episode, Claire Chandler, President and Founder of Talent Boost shares her insights into what is talent management and how successful companies build out a talent management framework and strategy to boost revenue. Claire leverages over 25 years of experience as a people leader, HR executive and business owner, to help her clients create predictable business success by turning their great companies into amazing experiences. What is talent managementThe four rights that business need to have in place to hire and keep the best talentHow to best balance a mission and profit focus in a businessThe FLOW talent management framework that businesses should useAre communication and company culture fundamental to successful talent managementHow to bring alignment within a business that serves talent managementHow to craft talent management strategiesWays to reconnect with employees given the reality of the world we live inWhy your talent management strategy needs to be more inclusive than just the business leadershipHow to develop a talent management process that keeps the company in tune and helps with implementation across the boardThe role of the "Whirlpool Effect" in getting stakeholders to be in synch with the business direction and strategyand much more