Predictable B2B Success

In this episode, Jonathan Miller, founder of the Mindful Communication shares powerful skills needed for communication and conflict resolution in the workplace. Jonathan is also a speaker, facilitator and leadership coach who specializes in working with high performers to be powerful in the face of conflict by focusing in on aspects of self leadership and communication skills. Insights he shares include: What is conflict resolution and why business culture is a key componentHow Jonathan got started with communication and conflict resolutionWhy we should support conflict in the workplace to allow for business growthHow does addressing communication and conflict resolution in the workplace lead to better business growth outcomesWhy don't businesses invest in addressing these issuesHow to verify a whether a person is really seeking resolutionHow to avoid being defensive when seeking conflict resolutionHow to uncover truths that lead to better understanding and conflict resolutionWhat strategies and processes we need to have in place to support communication and conflict resolution in the workplaceWhat businesses should do to get equipped for communication and conflict resolution in the workplaceand much more

In this episode Raman Sehgal, a recovering marketer who spent his career working on big brands like P&G and Danone as well as fast growing startups, like Ahalogy and TVision shares his insights into developing a strategy for marketing a product. Raman is the founder of 20 Nickels and hosts the following podcasts - Learnings from Leaders, the P&G alumni podcast, as well as Modern Minorities and Quarantined Comics. Insights he shares include: Defining what is product marketing Why is product marketing importantWhat marketers should do more ofWhat is different about a product marketer, as opposed to a traditional marketerRaman's view on product marketing dutiesHow to create playbook that help build out product marketing strategies that drive predictable revenueproduct marketing examples worth taking note ofHow to make your value proposition exciting enough for customersand much more

In this episode, Jamal Reimer, founder of the Mega Deal Secrets masterclass shares his take on enterprise sales definition and mega deals, as well as his perspective on enterprise SaaS sales process and creating mega deals. Jamal has over over 30 years of experience in sales, was a Strategic Account Manager and top 1% performer at Oracle and is a go to expert in closing mega deals worth more than $50 million. Insights he shares include: What is enterprise sales and how is the process different from selling to smaller businessesIs enterprise sales right for your startupJamal's take on enterprise sales process and strategyWhat prevents people from making mega dealsWhat are the characteristics of reps who are successful and closing larger dealsHow does the mega deal sale process look different from the process used by most other salespeopleThe 5 shifts to big deals in enterprise salesHow to build alignment within your business to secure mega dealsHow to secure mega deals when you have a fixed-line of products and pricesHow to decide on your pitch and who to pitchWhat Jamal recommends CEO's or executives who aren't usually involved in sales do to help secure dealsand much more

In this episode, Maura Thomas, shares her experience and observations on how to improve productivity in an organization. Maura is a speaker corporate trainer, author of three books and a contributor to Forbes and the Harvard business and productivity consultant that creates predictable business success by empowering individuals to make the most of their moments and by empowering organizations to unleash the genius of their people. Insights she shares include:  Why distraction is an underappreciated problem in most oragnizationsThe role culture plays in organizations to aid productivity or the lack of itIn what ways are culture and leadership fundamentally intertwinedHow does culture influence the leadership styles that “work” or fail to “work” in an organization?Do productivity tools really helpThe four quadrants of attention managementHow to improve productivity in an organization starting with job descriptions How leaders should view, training in relation with attention management and productivityWhat strategies can be used to build awareness of productivity issues and to empower the organization to make change that furthers productivityand much more

In this episode, Chris Goward, founder and CEO of Widerfunnel, the Go Digital Group and the author of "You Should Test That!" shares his lessons on creating dramatic business improvements by developing a culture that looks to improve user experience for customers. Insights he shares include: What got Chris started on the journey to improve user experience for customersWhat experimentation as a methodology meansThe observed mistakes marketers make todayWhat's driving the change to improve user experience for customersChris's perspective on what it takes to grow a businessWhat is the infinity optimization process as a frameworkHow to use the infinity optimization process to help build and implement experimentation in businessesHow to apply testing to non-revenue areas of a businessHow to factor in emotion into your marketingand much more

In this episode, Melissa Schneider VP of Product Marketing & Marketing Operations at GoDaddy shares her observations on strategic adaptability for businesses in light of COVID. Insights she shares include: What is strategic adaptabilityGodaddy's survey of small to medium-sized businessesObservations on businesses' ability to adapt to a changing business environmentHow to create a competitive edgeSustainable competitive advantage examples worth notingHallmarks of sustainable businesses that have learned to adapt to changing circumstancesWhy preselling to build influence with your prospects is vital The challenge for bigger businesses with strategic adaptabilityHow change affects a business's product messagingProduct messaging examples that work Product messaging framework that can be usedand much more

In this episode, David Krieger, CEO of Sales Roads, a company that helps create predictable prospecting programs through outsourced sales solutions shares proven B2B sales strategies and tactics to drive your revenue. Insights he shares include:   What is the meaning of B2B salesWhy is B2B sales hard and how to handle it with an outsourced solutionWhat is a B2B sales strategyWhy run a survey of SaaS selling in the COVID economyKey findings around B2B sales strategies and tactics from the surveyThe most commonly used channel for outreach How B2B sales strategies and tactics have been impactedHow to succeed in B2B salesThe best B2B sales techniqueWhat needs to change in the way we approach B2B customersWhat needs to change in the way sales teams work internallyand much more Discover more at - https://www.sproutworth.com/b2b-sales-strategies-and-tactics-drive-revenue/

In this episode, Andrew Tarvin, the world's first humor engineer and founder of Humor at Work shares his thoughts on using humor in business communication. Insights he shares include: Why Andrew left P&G to start Humor at workWhy is humor important in business communicationWhat are the potential downsides of using humor in business communicationWhat are key opportunities and threats of using humor in business communicationCan humor be used to persuade more effectivelyFrom a sales point of view does humor work best as a top-funnel technique?How to ensure that humor aligns with your brand identityWhat if you can’t joke about what you’re sellingLet’s say I run a brand that has never used humor in content marketing before. How do I startCan humor be used to elicit more feedback and insight into a customer's experiencesand much more

Brenden Kumarasamy, founder of Mastertalk a YouTube channel, helps purpose drive entrepreneurs master their communication skills and share their ideas with the world. In this episode, he shares his insights on how to make a successful sales pitch that persuades more effectively. Insights he shares include: How do you write a sales pitch for an interviewWhy is a sales pitch importantWhat are some good sales pitch examplesWhat do we need to do before we even begin crafting our sales pitchIs it better to pitch first or lastHow to gain confidence before a presentation? Does practice make perfect, what are the best ways to perfect the pitch on our ownWhat makes a good pitch? What do we need to keep in mind when crafting a sales presentation or pitchHow do you end a sales pitchWhat should a sales pitch presentation include? What makes for a persuasive presentationWhat do most people do wrong in their presentationsWhat do we need to be conscious of when making virtual presentationsHow can better prepare to present as a groupWhat other factors do we need to keep in mind

In this episode, Stephan Meyer, a business psychologist with 25 years of experience in change management and digital transformation shares insights from his PhD research on radical change management frameworks that drive growth. Insights he shares include:  What is change managementThe problem with current change management frameworks and why they don't seem to stickDoes radical change need to be synonymous with change managementHow Stephan's research addresses the problem of radical change and provides a framework that has a better chance of workingWhat is the sacred cow frameworkHow can a decision-maker determine if it is time to make a radical changeEssential steps in implementing change management frameworksEssential steps in leading radical changeand much more