Predictable B2B Success What is thought leadership and how to become a thought leader with original research
Nov 27, 2020
52:15
In this episode, Susan Baier, founder and CEO of AudienceAudit shares her thoughts on what is thought leadership and how to become a thought leader with original content. Audience Audit is a market research firm that develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries. Insights she shares include:
- What Is thought leadership?
- Are business leaders actively looking for thought leadership content
- Does thought leadership need a unique point of view before publishing
- When should you consider a thought leadership approach?
- What businesses could benefit from thought leadership content marketing
- Where should thought leadership come from within a business
- What are the benefits of thought leadership
- The problem with most B2B thought leadership strategies and why they fail
- How to create thought leadership content
- Why original research provides a competitive advantage
- Why attitudinal research provides far more valuable insights
- Best ways to conduct and use attitudinal research with examples
- How to get thought leadership content out of subject matter experts
- How to best leverage the power of your thought leadership
- How to ensure your original research-backed thought leadership content will drive business objectives