Predictable B2B Success

In this episode, Brandee Sanders, VP of Marketing for Modal shares her perspectives and insights on the data science process and how best to use data science to go from pilot to pipeline. Modal is a digital sales solution driving transparent auto e-commerce for the world's largest brands and dealers. Insights she shares include: What is a data science processWhat is a data science life cycleStages of data processing we need to be aware of in businessHow to use the data science process to go from pilot to pipelineHow to determine if you are ready to use data science to drive growthHow to ensure you have one source of truthHow to find the budget for ABM initiatives backed by data scienceHow to ensure you have leadership buy-in to go from pilot to pipeline and that a top-down directive is in placeHow to get and use an innovation budget to test your hypothesisThe best ways to shift and reallocate budgets from existing programsand much more… Discover more at - https://www.sproutworth.com/data-science-process-go-from-pilot-to-pipeline/

In this episode, Sean Whitfield, founder of Eloquent Digital (a full-service digital agency) shares his perspectives on generating demand for B2B businesses. Insights he shares include: Why Sean says he is done with inbound marketing strategiesWhy Sean would rather focus on generating demandWhat is demand generationHow is "demand generation" different from “demand creation”How to distinguish between demand generation or demand identificationSean's thoughts on the statement - "Audiences make the marketer"Critical components for a successful demand generation programA walk through strategies for generating demand with examplesHow Eloquent goes about generating demand via advertising and by using the wheel of persuasionand much more... Get more details here - https://www.sproutworth.com/generating-demand-for-growth-demand-generation/

In this episode, Mike Maynard, Managing director of Napier a European B2B technology PR firm shares his perspective on creating predictable business success by keeping a focus on actionable metrics as opposed to getting caught up with vanity metrics. Insights he shares include: What are vanity metricsWhy vanity metrics do businesses a great disserviceHow to identify vanity metricsWhat metrics should a business look at instead to drive growthWhat does building a relationship with your customer look like given automation and other elements businesses often have in placeWhat is the implication of metrics on lead nurturing and on personalizationHow best to deal with the deluge of data available to businesses in order to boost growthfinding the balance between data and connecting with peopleHow to run PR in today's world and how to avoid vanity metricsHow best to run advertising for technology companiesand much more... Read more at - https://www.sproutworth.com/vanity-metrics-how-to-create-growth-metrics/

IIn this episode, Marcus Cauchi, founder of Laughs Last Ltd and fractional Chief Revenue Officer for a number of technology scale-ups shares his thoughts and perspectives on channel sales strategies that drive massive growth and how to best structure your channel sales partnerships.. Insights he shares include: What are channel salesWhat are channel salesBenefits of channel sales strategiesHow to structure your channel sales strategies and partnershipsHow to find channel sales partnersHow to recruit channel sales partnersHow to effectively measure the efficacy of your channel sales strategiesHow to motivate channel sales partnersQualities of a good channel sales managerDownsides of a channel sales modelHow to implement a channel sales model and factors to considerand much more… Read more at - https://www.sproutworth.com/how-to-use-channel-sales-strategies-for-growth/

In this episode, Susan Dean, founder, and CEO of Dean Publishing shares her lessons and thoughts to best answer the question - how to write a bestseller that drives business growth. Insights she shares include: What is a bestseller and the benefits of writing a bookHow to ensure that your bestseller serves business objectives. What could that look like for B2B companiesHow to write a bestsellerHow to write with your desired audience in mindHow to edit your bookHow to package your book to maximize distribution and reachWhy we should never stop launching our bookWhat does the marketing of a book and bestseller look likeWhy use an editor and someone who understands the publishing worldSelf-publishing vs traditional publishing the pros and consand much more ... Read more at - https://www.sproutworth.com/how-to-write-a-bestseller-that-drives-growth/

In this episode, Kenda MacDonald, the CEO of Automation Ninjas shares her thoughts on what is automated marketing and how to use it to powerfully drive business growth. Insights she shares include: What is automated marketingWhy does automated marketing failWhat does good marketing automation look likeHow to start the process of marketing automationHow to personalize the experienceHow to find and deliver value for customersWhat should we be doing to orient automated marketing the right wayHow to ensure you have organizational buy-in for automated marketingWhen is the right time to invest in automated marketingWhen is the right time to think about automated marketing toolsHow to choose the best solutionThe four-part, framework that Kenda uses to define the customer journey lifecycleand much more...

In this episode, Todd Caponi, CEO of Sales Melon LLC and author of the book "The transparency sale" shares his experience and thoughts on how to build trust with customers. Insights he shares include: Why the future of sales is radically transparentWhat differences are there between transparency and authenticityThe biggest point of differentiation that most businesses ignoreHow to build trust with customersWhat does it look like to discover customer's empathy levelsHow to nurture conversations that seem to be focused on pricingExplore how transparency builds better buyer experiencesCan you scale trust or do we build it graduallyWhat process or framework can we follow in order to successfully build trust with customers and give them an experience they valueHow to build trust with customers at scale (or not)How to optimize the way we educate customers and future customersHow to identify areas of friction in a customer experienceand much more

In this episode Dylan Ogline, CEO of Ogline Digital shares examples of niche marketing and how we can draw inspiration to create predictable profits. Insights he shares include: What is niche marketingWhy digital agencies should go niche instead of full service Examples of niche marketing - what does it look like for agencies and other companiesHow to find a niche marketIdentify your strengths and interestsindustry researchHow to get to know your ideal customerHow to solve a customers problem and how it relates to getting a perfect quality scoreHow to target and reach your marketRethinking how you spread the word about your businessThe best ways to monitor the competitionThe best ways to listen to your customersWhen to consider new opportunities or partnershipsand much more

In this episode, Kristina Shea, a Virtual CMO and the founder of Kvision. shares her perspective on the purpose of branding and how to use it to boost revenue. Insights she shares include: What Is the purpose of branding How your company’s image is more than just a logo. The difference between a logo and brandWhat is the purpose of branding in marketingHow to use the purpose of branding strategicallyWhat makes a brand successfulWhat does branding have to do with understanding your customerLooking beyond loyal customers to employeesMetrics to ensure a business is on trackA checklist to evaluate your brandand much more

In this episode, Tyron Giuliani, a serial entrepreneur (and a coach to professionals, business owners and entrepreneurs, engaging in B2B, on how to transform their LinkedIn™ into a non-stop, business lead generating tool.) shares his perspective on crafting and using LinkedIn messages to connect with your future customers. Insights he shares include: What do businesses do wrong in their desire to connect on LinkedInWhat do successful LinkedIn messages to connect look likeWhat do unsuccessful LinkedIn messages to connect look likeDo LinkedIn message templates helpHow can we replicate real world ways of connecting with people on LinkedInHow to nurture relationships with potential prospects on LinkedInHow to nurture relationships with customers on LinkedInShould relationships be taken off the platform as soon as possibleDo we need to build out an omni-channel strategyand much more