Predictable B2B Success

In this episode, Pamela Wagner founder and CEO of Ajala Digital a global boutique marketing agency that works with 6- & 7-figure companies on their advertising campaigns, shares her perspectives and insights on how to advertise your business. Insights she shares include: What is your take on advertisingIs advertising for every business? Why or why notWhat pre-requisites a company should meet before they invest in advertisingHow to advertise your business with a budget that'll give you the best chance of driving growthHow to advertise your business so its an extension of your other marketing effortsHow best to use the research that others have done on your target audienceHow to approach crafting an advertising strategy for your businessCan businesses that don't have a visually appealing product run successful advertising campaigns?How to decide on social media advertising, search advertising, native advertising, or display advertisingMetrics to focus on and much more ... Discover more - https://www.sproutworth.com/how-to-advertise-your-business-easily-at-scale/

How to use the power of emotion in marketing to drive business growth. In this episode, Brian Basilico, CEO, and founder of B2B interactive marketing and author of the best-selling book - “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, shares his lessons learned around introducing emotion in marketing. Insights he shares include: What is emotional marketing? Why evoking emotion in marketing is so effectiveWhy branding is about evoking emotion in an audienceEmotional hooks marketers can useStrategies to add emotion in marketing How authenticity and transparency play a role in the development of content and storyHow to measure emotional marketingand much more ... Discover more - https://www.sproutworth.com/how-to-use-the-power-of-emotion-in-marketing/

In this episode, Tom Hunt, a serial entrepreneur and founder of Fame and bCast shares his perspectives on marketing vs branding. Insights he shares include: Marketing vs branding what are the differencesWhy marketing is not everythingWhy you are not the ultimate authority when it comes to your brandWhy there is no formula for success with brandingMarketing can be a great way to get a customer’s attention, but branding is a great way to keep their attentionBranding comes first, marketing comes secondBranding has just as much of an impact on your team as it does on your customersWhy focus on product firstMarketing vs branding: How does a product-first approach play out in the development process and marketingIs this another way of looking at marketing vs brandingWhy run an offer on AppSumo for bCastWhat user lead growth features that Tom embedded in his productHow to get increased exposure with a product first approachHow a recent content strategy made a difference to Tom's processes to increase sales and revenue.Where podcasts fit into Tom's focus on productand much more ... Discover more - https://www.sproutworth.com/marketing-vs-branding-drive-business-growth/

In this episode, Bastien Siebman, a web-developer with a passion for minimalism and productivity and an Asana certified professional shares his thoughts and learnings on the most effective steps to managing a project in Asana. Asana is a project management tool used by many agencies and organizations around the world. Insights he shares include:  How Bastien has created influence with his audience in building out his Asana project management consultancyWhy Bastien decided to focus on Asana as a project management tool of choiceHow to decide on the feature set of a project management toolSteps to managing a project well via communicationThe best ways to manage workflow in a project management tool like AsanaSteps to managing a project successfully in Asana through project conception and initiationHow to go about clarifying project definition and planningHow to manage a project launch and executionHow best to assign tasks to the employees that fit themHow to manage project performance and controlHow to use KPIs to track your project’s progressSteps to managing a project closeand much more Discover more at - https://www.sproutworth.com/steps-to-managing-a-project-in-asana/

In this episode (the second of a two-part series), Mark Edwards who is a co-founder of Outsmart Strategy a company that helps software companies position and communicate for fast growth shares his experiences and thoughts around how companies can build a sustained competitive advantage. Insights he shares include:  Codifying success for software companies through frameworks and systemsThe iceberg model - how to communicate with your clients in a brain-friendly wayThe competitive space frameworkA breakdown of the components in the competitive space framework and how when put together it leads to a sustainable competitive advantageand much more ... Discover more at - https://www.sproutworth.com/sustained-competitive-advantage-growth/

In this episode (the first of a 2 part series), Mark Edwards and Neil Cummings who are the co-founders of Outsmart Strategy a company that helps software companies position and communicate for fast growth share their experiences and thoughts around how companies can build a sustained competitive advantage. Insights they share include:  Why software businesses struggle to achieve predictable successThe ability to outsmart and not outspend to build a sustainable competitive advantageWhy developing communication as a skill helps businesses build a sustainable competitive advantageLessons learned from examining unicorns in the software space with billion-dollar evaluationsWhy you need a creative leap in your communicationThe iceberg model - how to communicate with your clients in a brain-friendly wayThe competitive space frameworkand much more ... Discover more at - https://www.sproutworth.com/sustained-competitive-advantage-growth/

In this episode, Sam Shepler, a filmmaker turned entrepreneur with 9 years of experience in B2B video marketing and the CEO of Testimonial Hero shares proven ways to create a successful customer-driven marketing strategy. Insights he shares include: What is a customer-driven marketing strategyHow to use feedback to improve your offeringWhat is the best way to identify customers that really speak to your product or serviceHow Sam recommends we prioritize and invest our limited time and energy into our best customersA customer-driven marketing strategy requires customer stories but what are the best ways to craft and edit them so they resonate with future customersHow to get your customers to agree to appear on videoHow to make the best of it when they do—what questions to ask themThe biggest mistakes made around customer-led video contentPre-requisites for creating powerful testimonialsHow best to track the effectiveness of the customer led-videosand much more ... Discover more - https://www.sproutworth.com/customer-driven-marketing-strategy/

In this episode, Jeff Bajorek, a proven sales expert, and trainer as well as the author of "The Five Forgotten Fundamentals of Prospecting" shares his perspectives and experiences of the critical functions of sales management that drive business growth. Insights he shares include: The meaning and definition of sales managementThe objectives of sales managementA key skill that sales leaders often overlook in sales managersThe value that sales management brings to a businessThe backward criteria that organizations often use to promote salespeopleRoles sales managers need to playCharacteristics of top sales managersWhat day to day activities should look likeWhy sales managers should view their reps as customersSelling is a social science and how it applies to the functions of sales managementShould numbers drive business growth from a sales management perspectiveHow sales managers can find success despite tough timesand much more ... Read more - https://www.sproutworth.com/functions-of-sales-management-drive-growth/

How to create amazing content: 10 ingredients to drive long term growth. In this episode, Jeff Coyle, the Chief Strategy Officer of MarketMuse an AI content planning and optimization tool, shares how to create amazing content quality to drive long-term growth. Insights he shares include: The problem that MarketMuse is trying to help solveHow Jeff views the relationship between content and salesHow Jeff defines content quality, natural language process (NLP), and natural language generation (NLG)How to create amazing contentWhat does content quality look like and what does it mean for the future of companies investing in contentWhat MarketMuse is capable of from a content point of view and how it helps with your content strategyHow to create amazing content by focusing on 10 essential ingredientsHow to ensure your old content doesn't decline in qualityHow to create amazing content around boring topicsHave we arrived at the point where marketers need to seriously be looking at using natural language generation to generate content?How to address content efficiency effectivelyHow to improve the empathy your content evokes in your desired audienceIs AI at a stage where it can distinguish between fake news and real newsand much more ... Read more - https://www.sproutworth.com/how-to-create-amazing-content-for-growth/

In this episode, Alex Price, the founder and managing director of 93x and 93digital (a London WordPress Agency) and the founder of FINITE, a private community for marketers working in the B2B technology sector, shares from his experiences and thoughts on improving the user experience for websites to boost business growth. Insights he shares include: Why do B2B companies still view their websites to be more of a shop windowWhy websites should mirror offline selling processThe right way to approach website development.What your website development approach means from a customer experience (CX) and user experience (UX) perspective for websitesHow to get buy-in for a change in approach to user experience for websitesGood practices to keep in mind for improving the user experience for websitesThe role of SEO and AI in improving the user experience for websitesLessons to learn by looking at other businesses' approach to website development?The framework that Alex takes clients through to think through website strategy that drives business objectivesResults we can expect by going through the framework and processHow to find friction points in a user's experience on a website and how to address thoseDesign or content which is more important for buyer enablementand much more ... Read more - https://www.sproutworth.com/improve-user-experience-for-websites/