

How to use the power of emotion in marketing to drive business growth
Mar 12, 2021
49:53
How to use the power of emotion in marketing to drive business growth.
In this episode, Brian Basilico, CEO, and founder of B2B interactive marketing and author of the best-selling book - “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, shares his lessons learned around introducing emotion in marketing. Insights he shares include:
- What is emotional marketing?
- Why evoking emotion in marketing is so effective
- Why branding is about evoking emotion in an audience
- Emotional hooks marketers can use
- Strategies to add emotion in marketing
- How authenticity and transparency play a role in the development of content and story
- How to measure emotional marketing
- and much more ...
Discover more - https://www.sproutworth.com/how-to-use-the-power-of-emotion-in-marketing/