Predictable B2B Success

Tyzer Evans a top-performing salesperson who has been fast-tracked to manage and lead multiple sales teams. He has earned a reputation for being a "fixer" for businesses. In this episode, Tyzer shares his insights on winning sales deals by creating value for customers on an ongoing basis. How Tyzer earned his reputation of being a fixerWhy do salespeople struggle to demonstrate value to potential future customersWhat does real value look like even though many companies say they provide valueHow do you really understand value from the perspective of a customerHow to go about creating value for customersDoes value need to address four kinds of needs: functional, emotional, life-changing, and social impactWhy Tyzer recommends using power questionsImplications of creating value for customers on sales teamsThe best ways to hire salespeople to drive predictable business growthThe winning factor that makes Tyzer able to drive growth predictablyand much more ... Discover more - https://www.sproutworth.com/creating-value-for-customers-strategies-growth/

Bianca Lager is the CEO of Social Intelligence a company that supports organizations in accomplishing compliant screening practices alongside the values-based goals of protecting workplace culture and preventing harassment. In this episode, Bianca shares her observations and insights into running compliant social media background checks that help with hiring the right people to unlock growth and take the business to the next level. Insights she shares include: Is social media screening legalWhat does a compliant social media background check look for/coverIf the social screening uncovers a stupid off-color post a person made five years ago, they're doomedWhy can't you, as the hiring manager, just conduct the social media check yourselfIf it's impossible for one person to conduct thorough social media background checks and compliant reviews, how does your solution do itIf a job applicant's accounts are private, then whatShould you consider undertaking ongoing screenings of your employee's social media activityHow do we ensure we respect people's privacyIs there a potential for "false positives"How can I tell if a social media background checks/screening vendor is any good/conducts compliant screeningsand much more ... Discover more - https://www.sproutworth.com/social-media-background-checks-to-hire/

SaaS pricing models: A guide to crafting the right SaaS pricing strategies. Ajit Ghuman is the Head of Product Marketing at Narvar, (an enterprise-grade customer engagement platform that helps retailers inspire loyalty beyond reason by enabling seamless post-purchase experiences. In this episode, shares his experiences and lessons learned around creating effective SaaS pricing models that enable a business to rapidly scale. Insights he shares include: Why do businesses believe that pricing is complex?Should crafting SaaS pricing models be solely a marketing activity that is part of the traditional 4P'sHow to go about conducting a pricing analysisWhat are the principles businesses should know in order to be able to price to scaleWhat information should they have in order to craft an informed pricing strategyWhat lessons can we learn from other companies in the software space.The framework that Ajit recommends for businesses to craft their SaaS pricing modelsWhy effective SaaS pricing models require marketing and sales to work closely togetherand much more ... Discover more - https://www.sproutworth.com/saas-pricing-models-a-guide-to-crafting-models/

Margie Agin is the author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential, and Sustainable Brand Personality. She also the founder of Centreboard Marketing, and an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it. In this episode, she shares her perspectives and insights into how to craft a brand strategy framework that unlocks rapid business growth. Insights she shares include: The problem that B2B companies face with their contentIs their brand strategy a cause for itHow Margie defines a brand and a brand strategy frameworkWhat are the deliverables for a brand strategyThe role of culture in developing a brand strategyHow to unpack culture when developing a brand strategyHow to identify the brand voiceFramework for a successful brand strategyWhat do we need to look at beyond the brand strategy frameworkHow to develop brand awarenessHow to develop brand adoptionHow to develop brand advocacyHow Margie approaches content development in light of a brand strategy frameworkand much more ... Discover more - https://www.sproutworth.com/how-to-craft-a-brand-strategy-framework/

Brad Halliwell is a business coach with experience in retail, franchising, and business development and as a result, has been able to help business leaders from startups to well-established companies improve their business results. In this episode, he shares the secrets every motivated entrepreneur uses to drive business growth. Insights he shares include: Why is motivation important for an entrepreneurWhat makes a great motivated entrepreneur?What are common missteps that entrepreneurs makeWhat does Brad mean by fear of success in entrepreneursWhat most people don't know about the fear of successHow Brad recommends we address the fear of successHow do we sustain motivation when starting a businessWhat are the types of entrepreneur motivations?How to become a motivated entrepreneur and stay motivatedand much more Discover more - https://www.sproutworth.com/10-secrets-every-motivated-entrepreneur-uses/

In this episode, Mike Krass the co-founder and CEO of MKG Marketing, a full-service digital agency that helps clients get found through transparent and measurable digital marketing, shares his thoughts around marketing KPIs and how they can be used to drive predictable business growth. Insights he shares include:  Why Mike decided to start his own agencyWhy he has developed the skill of listening closely and asking very direct questionsHow best to approach conversations around proposed partnerships to reveal what may be unsaidAre marketing KPIs the best metrics of achieving business outcomesDo businesses that don't measure the ROI of all their marketing activities still existWhy do businesses often not measure their marketing activities? Is it an awareness or knowledge issueHow Mike bridges the gap between marketing KPIs and business results when working with clientsExamples of marketing KPIs that work for a businessHow to distinguish between vanity metrics and metrics that add value to business growth?How to increase the size of your total addressable market once you have gone through your initial pool of ideal customer profilesWhat marketing KPIs to use to track progress given the many different platforms being used todayHow to ensure automation serves your marketing KPIs and personalized communication needsand much more Discover more - https://www.sproutworth.com/b2b-marketing-kpis-that-drive-business-growth/

In this episode, Felix Cao, founder of Happy Buying Brain, shares brand value examples and how brand values can be used to drive business growth. Insights he shares include: How to best define neuro-marketingHow brands should approach the idea of being an emotional state relieverHow to go about defining your brand valuesWhy businesses need to invest in defining their brand valuesHow to approach defining brand values for companies that have evolved with brand value examplesHow to make your brand memorable with brand value examplesHow non-sexy brands can make themselves memorable with neuro-science principlesHow to best piggyback on social trends to drive business growthHow to ensure your website passes the grunt testand much more.... Discover more - https://www.sproutworth.com/brand-value-examples-that-drive-growth/

How to increase productivity in the workplace to drive business growth. In this episode, Vernon Brown the owner and founder of What’s Your Happi? LLC: a hands-on Happiness coaching practice designed around an individual’s true happiness shares his perspectives on increasing productivity in the workplace. Insights he shares include: Why look at productivity and efficiency through the lens of managing energyIs there a correlation between one's energy and the impact it has on the bottom line of a businessWhat does that mean from a practical standpointHow to optimize your schedule to optimize yourselfHow to establish KPI's for yourselfWhy it's important to recognize your emotions and how to deal with itThe framework that we can use to audit our productivity/energy managementand much more ... Discover more - https://www.sproutworth.com/how-to-increase-productivity-in-the-workplace/

In this episode, Kiirsten May and Alex Varricchio co-founders of UpHouse, a marketing agency that elevates in-house teams and their brands, share their insights and perspectives on fostering creativity at the workplace. Insights they share include: What is creative thinkingWhy is it an issue in most organizationsHow to best go about fostering creativity at the workplaceWhat are the benefits of creative thinkingA framework you can use to foster creativity at the workplaceWhy people in organizations need distance for creative thinkingWhy create distance from people on your teamWhy create distance from the processWhy create distance from industryand much more... Discover more at https://www.sproutworth.com/how-to-inspire-creativity-at-the-workplace

In this episode, Robert Cutler, the head of business development for Sell to Corporate, a remote sales training and consulting company shares his perspectives and insights on sales manager strategies that could be employed to drive business growth. Insights he shares include: The challenges of running a sales teamThe importance of a sales team and sales leadershipWhy hiring is a critical part of the process of having sales teams that drive business growthWhy processes and metrics need to be in place for hiring to be done correctlyCharacteristics that would make for great sales managersSales manager strategies that you could employ to drive performance and resultsHow to best manage a team effectively and ensure consistency within teamsHow to minimize friction points in the team and sales processSales manager strategies for remote work scenariosand much more ... Discover more - https://www.sproutworth.com/sales-manager-strategies-to-boost-growth/