Predictable B2B Success

Cory McKane is a co-founder and the CEO of WeStrive an app built to help personal trainers in the fitness industry grow their business. In this episode, Cory shares his experiences and lessons learned in understanding his customer wants and needs and how that understanding can be used to rapidly drive business growth. Insights he shares include: What has been the key factor in enabling Cory to scale WeStriveWhy invest in talking to customers on a regular basisThe impact of these conversations on Cory's businessWhat are Cory is looking for from these conversationsHow to build a community around your productHow to use customer conversations to scale your businessHow to understand your customer wants and needsHow to filter through feedback and customer wants and needs to build out featuresThe role of empathy in truly understanding your customer wants and needs to build a product that continues to be successful now and in the futureand much much more ...

Ari Galper is billed as “The World’s #1 Authority On Trust-Based Selling” and he is the author and creator of a very special and unique sales approach called ‘Unlock The Sales Game’. In this episode, Ari shares his lessons learned and proven insights via 5 powerful trust based selling principles that drive business growth. Insights he shares include: How Ari got started with trust based sellingThe myth of chasing sales instead of becoming a sales magnetTrust based selling principlesHow the one sale call worksHow to rethink your sales technique to build trust from the startHow to build trust first so that you create influenceHow to eliminate resistance in any communication with a prospectWhy the language you use is so critical, and some practical examples of phrases to remove from your lifeResponses to common objections and how to put your prospect in the driver’s seat to take the pressure offWhat phrase you should remove from your vocabulary and never use again in the sales process How to detox yourself from ‘hopeum’Why you do not want to focus on the end goal of getting the saleand much much more ...

Claire Bahn is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high-achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years. In this episode, she shares her insights and lessons learned around how to build a personal brand that predictably drives business growth. Insights she shares include: The difference between the brand of an influencer and that of someone in the business worldWhy your personal brand matters to creating predictable business growthHas the definition of personal branding has changed because of the technological and online advancements that we're seeingHow to build a personal brand - where to startHow to define your personal brand and conduct an auditWhat most people overlook or make a mistake with as they figure out how to build a personal brandHow to attract the right clients with your personal brandHow to make your story makes you stand outHow to go about doubling down on what worksHow to find your rhythm and be consistentThe best ways to measure the growth and development of your personal brandand much much more ...

Kyle Duford is the Executive Creative Director/Agency Director at The Brand Leader. He specializes in crafting outstanding experiences for global brands. A former magazine editor, he also spent a bunch of his career with a focus on the fashion, outdoor, and sports industries through the e-commerce and digital lens for brands such as Nike, Dr. Martens, KEEN, Lululemon, PowerBar, Ariat, Chrome Industries, Nuun, and others. Kyle’s unique blend of design, branding, and digital best practices lends itself to creating and leading some of the foremost brands. In this episode, he shares his experience and perspectives on how to develop powerful brand strategy frameworks that rapidly drive growth. Insights he shares include: How Kyle defines a brand and brand strategyWhy you need brand strategy frameworksWhat kind of team players you need to build your brand strategyWhat to know before you start building out your brand strategyHow to recognize you have a problem with your brand before it begins to affect the bottom line adverselyWhy the research stage is difficult for most businessesHow do you approach research for your brandHow to build your brand strategy frameworksThe best ways to develop empathetic content to support your brand strategy frameworksand much much more...

Ray Van Hilst is the director of client results of Yoko Consulting. Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presences of organizations that help build a better world. In this episode, Ray shares his experiences and lessons learned in how to create a persona that powerfully and easily boosts business growth. Insights he shares include: Why do companies struggle with developing a holistic approach to their websitesThe best ways to make the shift from selling to empathetically understanding your customersWhy are user personas key to understanding your customers on an ongoing basisWhat challenges or mistakes businesses make in developing user personas How to create a personaA better approach on how to create a persona and whyWhat quantitative and qualitative data should we seekHow do we really understand what success for the user looks likeHow do we use this to craft a story and journey for themand much much more ...

Kimberly McLemore is an author and a seasoned Business Strategist that helps you move beyond your challenges and execute your vision. She has owned two private businesses, has 25 years of experience overseeing multi-million dollar projects in the private and public sectors, and over 15 years of experience teaching a small business plan training certificate program through the State of Iowa. In this episode, Kimberly shares how to craft a brand awareness strategy to rapidly drive growth. Insights she shares include: What is brand awareness and why is it importantWhy develop a brand awareness strategyHow does digital marketing increase brand awarenessHow to build online brand awarenessHow to craft a successful brand awareness strategyThe best ways to extend our reach to new audiencesExamples of brand awareness campaignsThe best ways to measure elements of your brand awareness strategyand much much more ...

David Stellato is the Chief Growth Officer of DFO Global Performance Commerce, an international, boutique digital marketing agency. David oversees DFO’s global business development efforts, focusing on structuring and building unified media, technology, and product sales teams across global offices, especially in Europe, Asia, and South America. He also leads growing the company’s joint-venture portfolio, bringing together new partnerships and alliances under the DFO Global brand. David’s extensive background includes enterprise website development, search and online reputation management, and programmatic video campaigns. In this episode, David shares his experience and his insights around what performance marketing is and how to use it to drive business growth. What is Performance Marketing?Is Affiliate Marketing the Same as Performance Marketing?How Does Performance Marketing Work?Elements that successful performance marketing has in order to drive business growthThe best ways to establish relationships that drive performance marketingHow performance marketing differs from channel salesHow to make offers that drive growthHow to keep a handle on costs of acquisition on an ongoing basisHow David is able to establish predictability in the performance marketing processHow performance marketing principles can be applied to the B2B spaceHow David goes about building relationships with influencers in a specific nicheHow David leverages user-generated content and influencer contentPerformance marketing trends to watch out forand much more ...

Gary MacDougall is the chief technology officer at Pypestream and is a technology entrepreneur with over 20 years of executive-level experience building software, managing teams and successfully bringing products to market. Over time he has refined his unique blend of hands-on development, organizational leadership, and ability to create a development process for execution and delivery and enabling exceptional communication across organizational lines – mentoring motivating, and driving development teams to succeed. In this episode, he shares his experience and perspectives on how to get a mentor using 10 powerful steps that drive business growth. Insights he shares include: What is a mentorWhat does a mentor doHow to find a mentorWhy you should consider working with a mentorHow to build a relationship with a mentorWhat qualities does a good mentor have?How to add value to a mentor-mentee relationshipThe key to mentorship and advancement10 steps to finding and developing a mentoring relationshipand much much more ... Discover more - https://www.sproutworth.com/how-to-get-a-mentor-10-powerful-steps-growth/

Mark Herschberg is a fractional CTO for various companies including Averon. He is the author of The Career Toolkit, Essential Skills for Success That No One Taught You. He studied at MIT and started the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. In this episode, Mark shares his insights and perspectives on the 10 powerful entrepreneurial skills and characteristics needed to drive business growth. Insights he shares include:  Do lessons learned from ballroom dancing mirror Mark's thinking behind the book -The Career Toolkit: Essential Skills for Success That No One Taught YouThe time that Mark realized that he just had to teach people entrepreneurial skills and characteristics that weren't being taught in any formal way at the timeWhy the career toolkit isn't just for people who are interested in changing roles or careers or even studentsWhy organizations should have their people invest in developing their entrepreneurial skills and characteristicsHow culture and leadership of a business impact the development of people's entrepreneurial skills and characteristicsWhat is unique about the perspective Mark provides us withWhy Mark divided his book into 4 sections - Career, Leadership and Management, and Interpersonal Dynamics?Why are these areas are important to an executive or anyone aspiring to scale their businessWhy start with a career plan and what it looks like?The 10 powerful entrepreneurial skills and characteristics needed to drive growth Discover more - https://www.sproutworth.com/entrepreneurial-skills-and-characteristics/

Naira Perez, CEO of Springhill Digital a digital marketing agency that develops digital marketing strategies, identifying customer patterns and behaviors on and offline, and optimizing ROI through generating qualified leads, better processes, and effective planning and execution. In this episode, Naira shares her perspectives and insights in exploring the plethora of possibilities that exist in raw data and in building community online for brands. She also shares why companies don’t need huge budgets to make their digital marketing more effective. Insights she shares include: Why businesses approach advertising the wrong wayWhat should be done insteadWhy focus on building online community as an advertising objectiveWhat is an online community?Types of online communitiesadvantages of starting a branded online communitysteps for building an online communityTips for a thriving online communityExamples of successful online communitiesand much more .... Discover more - https://www.sproutworth.com/building-community-online-to-drive-growth/