Predictable B2B Success

How to set an agenda via people, process, and performance to drive growth, Warren Coughlin is a recovering lawyer, a serial entrepreneur, a former college professor, and an actor and theatre director. His array of experiences have set him up to coach entrepreneurs to success and freedom since 2002. In this episode, Warren shares his insights and experiences on how to set an agenda via people, process, and performance to drive growth. Insights he shares include: Why long term planning is essentialHow you get people thinking about long term planning and building out a strategy based on people, process and performanceHow Warren conducts a strategic analysisWhat are the components of the operational strategyHow do we include our principles into our operational strategy to impact people, process and performanceWhy creating an operational strategy that positively impacts people, process and performance needs to be an exercise in patienceWhy culture and strategy make for a perfect marriageWhy execution of strategy is an Achilles heel for many businessesThe key mental shift that needs to happen for leadership in an organization to be more effective in their rolesThe key focus that needs to be kept while building out a strategy to improve people, process and performanceand much much more ...

How to use sales relationship building to sell faster and drive growth. Jan Cavelle is an entrepreneur from the UK who has a few decades of experience running micro and small businesses. She is very familiar with all the challenges that go with this environment, having started her own business from her kitchen table as a single mother with two young children. In overcoming many different obstacles, Jan went on to build her own multi-million turnover business. She is also a speaker and author of ‘Scale for Success’ which talks about why so many businesses fail to cross the bridge between $1million and $10million, and some of the strategies successful business owners use to break through this barrier. In this episode, Jan shares her insights on how to use sales relationship-building to sell faster and drive growth. Insights she shares include: Why Jan wrote the book Scale to SuccessWhy brands also have a role to play in sales relationship buildingJan's tips for sales relationship buildingHow to navigate being viewed as a commodity in a market and still build relationshipsHow to identify real value in order to build genuine relationshipsExamples of companies that do sales relationship building wellWhy Jan believes cohesion is a key element in sales relationship buildingTerms like being genuine and authentic can seem trite and overused but what place do they really hold in sales relationship-building practicesDo you need a different set of metrics to evaluate sales relationship buildingThe best tools to invest in for sales relationship buildingand much much more ...

Resilience in leadership: How to create resilience and growth despite constant change part 2 Gail Gibson and Kavita Satwalekar are leadership coaches who bring their combined corporate and executive coaching experiences to help organizations build high-performance individuals and teams. They are also the co-authors of the book - The Rise of SEE-19© Leadership: See beyond and become the leader you are born to be In this episode, they continue on from where we left off in the last episode. They share how to build resilience in leadership while seeking to drive growth despite changing circumstances and pressures. Insights they share include: The eight pillars of SEE-19© leadershipWhy resilience in leadership starts with youHow empathy plays a key role in building resilience in leadershipThe impact of organizational culture and how it affects leadershipThe best ways to foster accountability and growth in an organizationHow best to shift the hierarchy to bring about changeThe best ways to set realistic expectations How to balance ongoing learning with strategy and tacticsand much much more... Discover more - https://www.sproutworth.com/resilience-in-leadership-that-drives-growth/

Resilience in leadership: How to create resilience and growth despite constant change part 1. Gail Gibson and Kavita Satwalekar are leadership coaches who bring their combined corporate and executive coaching experiences to help organizations build high-performance individuals and teams. They are also the co-authors of the book - The Rise of SEE-19© Leadership: See beyond and become the leader you are born to be In this episode, they share how to build resilience in leadership while seeking to drive growth despite changing circumstances and pressures. Insights they share include: Is the definition of leadership as we know it adequate for current timesWhy resilience in leadership is importantWhat is SEE-19© leadershipHow Gail and Kavita came up with SEE-19© leadership to address resilience in leadershipThe eight pillars of SEE-19© leadershipWhy resilience in leadership starts with youHow to best balance a focus on numbers and on peopleThe impact of organizational culture and how it affects leadershipHow to make people aware of the need for self-careThe best ways to foster accountability and growth in an organizationHow best to ensure motivations are aligned with their positionsand much much more... Discover more - https://www.sproutworth.com/resilience-in-leadership-that-drives-growth/

How to build a powerful company culture deck that drives growth predictably Jeff Wald is a serial entrepreneur, board member, best-selling author, keynote speaker, and investor. Jeff’s most recent company, Work Market, is an enterprise software platform that enables companies to manage freelancers was acquired by ADP in 2018. In this episode, Jeff shares his experiences and insights on how to build a powerful company culture deck that drives growth predictably. Insights he shares include: Can you deliberately shape culture in an organizationWhat is a culture deck or culture documentWhy does a company need to have a culture deck or culture documentWho needs to be involved in the creation of a culture document that is owned by the entire organizationWhat to include in your company culture deckHow to create a culture deckHow should it impact hiring at the executive leveland much much more ... Discover more - https://www.sproutworth.com/how-to-build-a-powerful-company-culture-deck/

How to go about scaling your business: 7 critical elements to drive growth. Henry Daas is a serial entrepreneur, business coach, screenwriter, self-described 'ordinary guy', and now a personal finance coach! He built his consulting business, Daasknowledge, to help provide professional coaching for entrepreneurs & business owners of companies with top-line sales under $10M. In this episode, he shares his experiences and insights on the 7 critical elements to scale your business. Insights he shares include: What is scaling in business and how is it different from growthMistakes Henry encounters with businesses trying to scaleHow do you determine a business's scalability and whether they are ready to scaleWhat are the steps we need to take to ensure your sales strategy and market fit are repeatable, profitable, and scalableWhat process would you recommend to go about scaling your businessWhat is CODFISHHow to scale your business and overcome the biggest issue with doing thatOvercoming risk management challenges when scalingHow to address culture and talent when you want to scale your businessThe best way to build your business networkand much much more ... Discover more - https://www.sproutworth.com/scaling-your-business-7-critical-elements/

7 excellent disruptive marketing tips every B2B brand needs to know Graham Brown is the founder of Pikkal & Co - Award Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency in Singapore. He hosts several podcasts and He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”. In this episode, Graham shares his insights and thoughts around disruptive marketing and tips that every b2b brand needs to know. Insights he shares include: Marketing isn’t what we thought it was so what is it reallyGraham's take on disruptive marketingDid disruption begin with the digital channels and devicesAre most cases of marketing unaffected by a revolutionThe CEO paradox in marketingWhat do most people think marketing isHow to get in step with disruptive marketingWhy Graham sees podcasting as being the lynchpin to omnichannel marketingHow Graham won over Air Asia and McKinsey as clientsHow best to speak to customers to change their mindsetGraham's research on helping brands to get their people to share their knowledge and expertiseand much much more ...

Sales process mapping: What is it and how to use it to drive growth Robert Elliott is the founder and owner of Resilient Sales Coaching with over 30 years of sales and management experience. In this episode, he shares his thoughts and perspectives on sales process mapping, why it is critical to a business, and how you can use it to drive business growth. Insights he shares include: The different types of sales processes in a businessWhy you need to engage in sales process mappingHow to do sales process mappingHow to track measure and manage the processCommon mistakes to avoid when doing sales process mappingWhy gaining feedback is all about the customer journeyHow to train yourself to be empatheticand much much more... 

Marti Sanchez is the CEO of Influence Podium, a thought leadership content marketing agency that helps B2B CEOs spread their message online. He is also the host of the Podium Stories podcast. In this episode, Marti shares his take on how to become a thought leader that quickly boosts growth. Insights he shares include: What is thought leadershipAre business leaders actively looking for thought leadership contentThe Unique Point of View TrapIs thought leadership receiving a bit of a backlash due to it being overusedWhen should you consider becoming a thought leaderWho should use thought leadership content marketingWhat are the benefits of thought leadershipHow to become a thought leaderGetting thought leadership content out of subject matter expertsThe problem with most thought leadership strategiesHow to harness the power of your thought leadership strategyIs your thought leadership content really thought-leadingThe audience testHow to become a thought leader that boosts business growthHow to create thought leadership that drives resultsand much much more ...

Brad Smith is the CEO of a SaaS company called Wordable and runs 2 successful agencies in the content production and digital PR industry. In this episode, he shares his experiences and insights around how to build out a content production process to successfully drive business growth. Insights he shares include:  Why most marketers struggle with executionWhy do most companies need both quality and quantity of content to succeed with their content strategyHow to remove subjectivity from writing and make it a repeatable process insteadWhat should companies stop doing and start doing (from a systems or operations point of view)What we need to know about building a content production processWhy the right talent and a customer focus is critical to the content production processThe best ways to tweak your content production process based on content strategy performanceThe metrics to watch for your content strategyand much much more