Predictable B2B Success 7 excellent disruptive marketing tips every B2B brand needs to know
Jun 11, 2021
59:49
7 excellent disruptive marketing tips every B2B brand needs to know
Graham Brown is the founder of Pikkal & Co - Award Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency in Singapore. He hosts several podcasts and He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”.
In this episode, Graham shares his insights and thoughts around disruptive marketing and tips that every b2b brand needs to know. Insights he shares include:
- Marketing isn’t what we thought it was so what is it really
- Graham's take on disruptive marketing
- Did disruption begin with the digital channels and devices
- Are most cases of marketing unaffected by a revolution
- The CEO paradox in marketing
- What do most people think marketing is
- How to get in step with disruptive marketing
- Why Graham sees podcasting as being the lynchpin to omnichannel marketing
- How Graham won over Air Asia and McKinsey as clients
- How best to speak to customers to change their mindset
- Graham's research on helping brands to get their people to share their knowledge and expertise
- and much much more ...