Predictable B2B Success

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years of experience in B2B sales, marketing, and recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching 100’s of SDR’s through his Outbound Prospecting course via The Sales Impact Academy. In this episode, Mark shares his insights around the best ways to create an omnichannel customer experience and how to boost growth with it. Insights he shares include: Unique challenges in selling a SaaS solutionDo you need to first need to identify your metrics or do you need to establish a sales process firstIs there a space for podcasts in the initial part of the sales processWhat should a business keep in mind when looking at potentially starting up a podcastMark's thoughts on what the objective behind creating a podcast should beHow to maximize the discoverability of podcastsThe best ways to build a strong relationship with a podcast guestWhy Mark takes issue with how most businesses go about qualifying leadsA counterintuitive take on establishing ROI for a podcastHow to discover your customers journey in order to be able to come alongside themHow to leverage content from non-competing industriesHow Mark understands and derives insights from customer journeysMark's approach to referral marketingThe best way to measure a great customer experienceand much much more...

Kobi Simmat is the CEO of Best Practice Biz and a business thought-leader with over 25 years of experience helping individuals and organizations reach their full potential. Kobi remains on a mission to inspire improvement in organizations.  In this episode, he shares his insights and thoughts on creating and implementing best practices in business that drive growth, including essential practices every business must know. Insights he shares include: What does best practice in business meanCan we have best practices in business as opposed to good practicesDeveloping best practices can be quite broad - what is the best way to approach thisShould exit strategies form the basis of best practices in businessShould leaders be driving best practices in businessThe optimal number of areas to focus improvements onHow to build out a data-driven approach to best practices in your businessHow does your company talent help with creating and implementing best practices in businessShould best practices really be part of your brandingWhat are the elements of best practices in business growth strategyand much much more

Nicole Santer is the CEO of Extraordinary Events, and a new event online directory, Eventbuzz360. She believes that whilst COVID-19 has completely shut down the meetings and events industry, there has never been a better time to reinvent and invest in the events industry. In this episode, she shares her experiences on how to create a thought leadership event that actually drives growth. Insights she shares include: What is a thought leadership eventWhy are thought leadership events valuableHow business should decide whether a thought leadership event is worth investing inWhat framework should we use to ensure it is a successMetrics to use to define successTips for individuals or companies who want to produce their own thought leadership eventsThought leadership event ideasThought leadership events we can look to for inspiration

Sam Gupta has been an ERP thought leader in the digital transformation space for nearly two decades, with the primary focus on financial systems in ERP. Sam has been a part of large transformation initiatives for Fortune 500 corporations but now spends his time consulting with SMEs as a principal consultant at Elevate IQ. In this episode, he shares how to go about building a tribe and quickly driving growth. Insights he shares include: Why build a communityThe pros and cons of building a tribeWhat is the best way to approach thisMetrics to use when building a community or tribeWhy be picky in recruiting members to your tribeWhy include a podcast in your community-building effortsHow Sam started this venture and what does community building look like todayHow to leverage LinkedIn when building a tribeHow to create emotional experiences for the tribe to keep people coming backGood practices to follow when building a tribe

How to create an engaging brand experience that actually drives growth Maddy Martin is the Head of Growth and Education at Smith.ai – a virtual receptionist company focused on helping small businesses excel and outperform. Under her marketing lead, she has taken the company to 7-figures in sales. In this episode, she shares how to create an engaging brand experience that actually drives growth. Insights she shares include: What is a brand experienceWhy is brand experience important for customersWhat are the elements that create a successful brand experienceSteps to creating an awesome brand experienceMost brands personalize their experiences. How to take it a step further.How to strengthen the relationships between user experience and brand voice and toneThere's a difference between creating emotional content and creating emotion-evoking content. Which should you invest inTypical brand experience obstacles and how to overcome themTwo often overlooked ingredients to customer support and customer experience and much much more ...

Sales operations: What it is and how to implement it to drive growth David Ledgerwood is the Managing Partner at Add1Zero which provides lead-to-close sales execution for B2B tech companies ready to leap from 6 to 7 digits of revenue. David has sold software and services for more than a decade and helped several companies grow into the mid-7 figures. His experiences include heading up Sales and Services for Gun.io for three years, during which time he got to book, staff, and oversee more than 100,000 hours of development and helped 10x sales. In this episode, he shares what sales operations are and how to implement them to drive growth. Insights he shares include: What are sales operationsWhy are sales operations importantWhat is the difference between sales enablement and sales operationsWhat sales operations roles need to be developed in order to create predictable growthHow to build and measure a sales operations strategyKey metrics and KPIs to keep in mindDavid's take on essential sales operation toolsBest practices to improve sales operationsand much much more ...

How to quickly improve operational efficiency to rapidly drive growth Marcel Petitpas is the CEO and Co-founder of Parakeeto, an agency profitability platform that modern digital and creative agencies use to scope and measure more profitable projects in record time. They help agencies and consultancies automagically create accurate and data-driven estimates for their projects in seconds. They utilize the time-tracking data of their clients to get the results they need for their project estimations. In this episode, Marcel shares his from his experiences and insights to explain how to quickly improve operational efficiency to rapidly drive growth. Insights he shares include: What is operational efficiencyWhat to improve first productivity or efficiencyHow to create a baseline of operationsHow to measure and improve operational efficiencyThe best ways to refine processes to improve operational efficiencyAutomating repeatable workSupporting people and managing employee time wisely and transparentlyHow to set the right KPIs set for each team member When to hire new peopleDeveloping a financial strategy based on operational efficiencySaying no to tiny marginsLeveraging technologyChallenges in measuring operational efficiencyRemoving barriers in the data flow & analysisLeveraging software/automation to increase operational efficiencyand much much more ...

How to Monetize a Podcast to Drive Growth Easily and Build Relationships John Lee is the founder of Custom Mobile App which makes beautifully branded apps for podcasters who want to turn their fans into friends and build a listener-supported content business. In this episode, John shares his insights and lesson learned around how to monetize your podcast. Insights he shares include: How to monetize your podcastWhy consider investing in a custom mobile app when thinking about how to monetize your podcastHow does a business determine if a custom mobile app is right for themWhy most podcasters struggle with viewing their podcast as a businessHow to approach building out a custom mobile appExamples of how to monetize your podcast via a custom mobile appThe critical element in being able to effectively monetize your podcastHow to drive engagement on your podcast mobile appA look at a custom mobile appand much much more ...

8+ ways to meet customer expectations and exceed them to drive predictable growth. Sreelesh Pillai is the General Manager for Freshworks Australia. Freshworks is a SaaS company that provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. In this episode, Sreelesh shares 8+ ways to meet customer expectations and exceed them to drive predictable growth. Insights he shares include: Why meet customer expectationsWhy customers' expectations are vital to businessHow have customer expectations changed over timeKey findings from the ANZ CX surveyHow do customers form expectationsHow to meet customer expectations and exceed themHow to set clear standards to meet customer expectationsThe best ways to develop a customer-centric cultureExamples of companies in Australia meeting customer expectations and surprising their customersand much much more ...

How to create stories that sell and actually drive business growth predictably Joseph Wilkins is the Founder of FunnySalesVideos.com and host of the podcast How to Make a Video Go Viral. With two decades of experience, hundreds of millions of broadcast and online views, and over $50 MILLION in tracked sales attributed to his content… Joseph clearly knows the secret to create stories that sell. In this episode Joseph shares how to create stories that sell that actually drive business growth predictably. Insights he shares include: Why use humor and video to create stories that sellHow Joseph created his funny videos and the resultsThe secret to creating stories that sellWhat type of business should consider a funny sales videoCase studies of funny sales videosROI and cost of production increating stories that sellHow to work out what is funny and balance that against what will sellThe role that paid amplification has had in these campaignsIs where you tell your story as important as how you tell itShould we start at the beginning with our storiesand much much more ...