Predictable B2B Success How to create an engaging brand experience that actually drives growth
Jul 23, 2021
53:53
How to create an engaging brand experience that actually drives growth
Maddy Martin is the Head of Growth and Education at Smith.ai – a virtual receptionist company focused on helping small businesses excel and outperform. Under her marketing lead, she has taken the company to 7-figures in sales.
In this episode, she shares how to create an engaging brand experience that actually drives growth. Insights she shares include:
- What is a brand experience
- Why is brand experience important for customers
- What are the elements that create a successful brand experience
- Steps to creating an awesome brand experience
- Most brands personalize their experiences. How to take it a step further.
- How to strengthen the relationships between user experience and brand voice and tone
- There's a difference between creating emotional content and creating emotion-evoking content. Which should you invest in
- Typical brand experience obstacles and how to overcome them
- Two often overlooked ingredients to customer support and customer experience
- and much much more ...