Predictable B2B Success How to create a persona that powerfully and easily boosts business growth
May 14, 2021
49:13
Ray Van Hilst is the director of client results of Yoko Consulting.
Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presences of organizations that help build a better world.
In this episode, Ray shares his experiences and lessons learned in how to create a persona that powerfully and easily boosts business growth. Insights he shares include:
- Why do companies struggle with developing a holistic approach to their websites
- The best ways to make the shift from selling to empathetically understanding your customers
- Why are user personas key to understanding your customers on an ongoing basis
- What challenges or mistakes businesses make in developing user personas
- How to create a persona
- A better approach on how to create a persona and why
- What quantitative and qualitative data should we seek
- How do we really understand what success for the user looks like
- How do we use this to craft a story and journey for them
- and much much more ...