Margie Agin is the author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential, and Sustainable Brand Personality.

She also the founder of Centreboard Marketing, and an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it.

In this episode, she shares her perspectives and insights into how to craft a brand strategy framework that unlocks rapid business growth. Insights she shares include:

The problem that B2B companies face with their content
Is their brand strategy a cause for it
How Margie defines a brand and a brand strategy framework
What are the deliverables for a brand strategy
The role of culture in developing a brand strategy
How to unpack culture when developing a brand strategy
How to identify the brand voice
Framework for a successful brand strategy
What do we need to look at beyond the brand strategy framework
How to develop brand awareness
How to develop brand adoption
How to develop brand advocacy
How Margie approaches content development in light of a brand strategy framework
and much more ...

Discover more - https://www.sproutworth.com/how-to-craft-a-brand-strategy-framework/

How to craft a brand strategy framework that actually unlocks rapid business growth