In this episode (the first of a 2 part series), Mark Edwards and Neil Cummings who are the co-founders of Outsmart Strategy a company that helps software companies position and communicate for fast growth share their experiences and thoughts around how companies can build a sustained competitive advantage. Insights they share include:
- Why software businesses struggle to achieve predictable success
- The ability to outsmart and not outspend to build a sustainable competitive advantage
- Why developing communication as a skill helps businesses build a sustainable competitive advantage
- Lessons learned from examining unicorns in the software space with billion-dollar evaluations
- Why you need a creative leap in your communication
- The iceberg model - how to communicate with your clients in a brain-friendly way
- The competitive space framework
- and much more ...
Discover more at - https://www.sproutworth.com/sustained-competitive-advantage-growth/
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