Predictable B2B Success Marketing vs Branding: How you can use both to drive business growth
Mar 9, 2021
35:19
In this episode, Tom Hunt, a serial entrepreneur and founder of Fame and bCast shares his perspectives on marketing vs branding. Insights he shares include:
- Marketing vs branding what are the differences
- Why marketing is not everything
- Why you are not the ultimate authority when it comes to your brand
- Why there is no formula for success with branding
- Marketing can be a great way to get a customer’s attention, but branding is a great way to keep their attention
- Branding comes first, marketing comes second
- Branding has just as much of an impact on your team as it does on your customers
- Why focus on product first
- Marketing vs branding: How does a product-first approach play out in the development process and marketing
- Is this another way of looking at marketing vs branding
- Why run an offer on AppSumo for bCast
- What user lead growth features that Tom embedded in his product
- How to get increased exposure with a product first approach
- How a recent content strategy made a difference to Tom's processes to increase sales and revenue.
- Where podcasts fit into Tom's focus on product
- and much more ...
Discover more - https://www.sproutworth.com/marketing-vs-branding-drive-business-growth/