Predictable B2B Success 5+ simple ways to improve user experience for websites that boosts growth
Feb 12, 2021
51:32
In this episode, Alex Price, the founder and managing director of 93x and 93digital (a London WordPress Agency) and the founder of FINITE, a private community for marketers working in the B2B technology sector, shares from his experiences and thoughts on improving the user experience for websites to boost business growth. Insights he shares include:
- Why do B2B companies still view their websites to be more of a shop window
- Why websites should mirror offline selling process
- The right way to approach website development.
- What your website development approach means from a customer experience (CX) and user experience (UX) perspective for websites
- How to get buy-in for a change in approach to user experience for websites
- Good practices to keep in mind for improving the user experience for websites
- The role of SEO and AI in improving the user experience for websites
- Lessons to learn by looking at other businesses' approach to website development?
- The framework that Alex takes clients through to think through website strategy that drives business objectives
- Results we can expect by going through the framework and process
- How to find friction points in a user's experience on a website and how to address those
- Design or content which is more important for buyer enablement
- and much more ...
Read more - https://www.sproutworth.com/improve-user-experience-for-websites/