In this episode, Kristina Shea, a Virtual CMO and the founder of Kvision. shares her perspective on the purpose of branding and how to use it to boost revenue. Insights she shares include:
- What Is the purpose of branding
- How your company’s image is more than just a logo. The difference between a logo and brand
- What is the purpose of branding in marketing
- How to use the purpose of branding strategically
- What makes a brand successful
- What does branding have to do with understanding your customer
- Looking beyond loyal customers to employees
- Metrics to ensure a business is on track
- A checklist to evaluate your brand
- and much more
Predictable B2B Success