Predictable B2B Success Data science process: How to go from pilot to pipeline to drive growth
Feb 9, 2021
53:03
In this episode, Brandee Sanders, VP of Marketing for Modal shares her perspectives and insights on the data science process and how best to use data science to go from pilot to pipeline.
Modal is a digital sales solution driving transparent auto e-commerce for the world's largest brands and dealers.
Insights she shares include:
- What is a data science process
- What is a data science life cycle
- Stages of data processing we need to be aware of in business
- How to use the data science process to go from pilot to pipeline
- How to determine if you are ready to use data science to drive growth
- How to ensure you have one source of truth
- How to find the budget for ABM initiatives backed by data science
- How to ensure you have leadership buy-in to go from pilot to pipeline and that a top-down directive is in place
- How to get and use an innovation budget to test your hypothesis
- The best ways to shift and reallocate budgets from existing programs
- and much more…
Discover more at - https://www.sproutworth.com/data-science-process-go-from-pilot-to-pipeline/