Predictable B2B Success The importance of building customer relationships: 11 ways to build them
Dec 8, 2020
40:48
In this episode, Michael Brenner, CEO of the Marketing Insider Group, keynote speaker, and author of the best-selling book "The Content Formula" shares the importance of building customer relationships and how this customer-centric approach plays a key role in unlocking massive growth. Insights he shares include:
- Marketing in the age of disruption
- Mistakes businesses make in building customer relationships
- What marketing really is and why content should play a role
- The missed opportunities for companies that think they get enough data and perspective through customer support or customer service
- The importance of building customer relationships
- Why education needs to play a key role in building customer relationships
- The importance of building customer relationships to facilitate retention and how to do it
- How to be authentic via your content even if it is in a text-based format
- Keys to building customer relationships
- The place for original research in building customer relationships
- and much more