In this episode, James Muir, founder and CEO of Best Practice International and bestselling author of "The Perfect Close" shares his perspective on how to close a sale via a proven yet powerful process. Insights he shares include:

What is closing in a sales context
Why mindset is key
Understanding what you can and can’t control in the sales space
Definition of the terms - closing, advance, and continuation
The importance of intent over technique
Why is the critical advance important in B2B sales
What is the perfect close and the science behind it
Explore planning and what it means in a sales meeting context
How to set meeting objectives
How to provide value in a meeting and plan the next encounter
How to collaborate with your prospects on the next steps
The secret weapon that salespeople don’t realize they have
3 questions you should ask to put your core planning to the test
How James provides value to clients (with examples)
and much more

How to close a sale: A powerful yet proven 2 step process