
Startups For the Rest of Us
The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
Latest episodes

Jul 13, 2021 • 43min
Episode 558 | Thinking Through Funding as a Bootstrapper
Einar Vollset, an expert in funding strategies for bootstrap founders, joins the discussion to explore the evolving landscape of startup financing. He shares insights on when funding makes sense for bootstrappers and the differences between raising pre-revenue versus post-revenue. The conversation dives into various funding options like revenue-based financing, convertible notes, and SAFEs, plus how much a bootstrapper should ideally raise. Einar's perspectives offer valuable guidance for entrepreneurs navigating their funding decisions.

Jul 6, 2021 • 26min
Episode 557 | Investing for Founders
Discover essential investment strategies tailored for founders, focusing on long-term planning and retirement. Learn how to simplify your investment approach with the 80/20 rule while managing the demands of startup life. Rob shares insights on building an emergency fund, maximizing retirement plans, and the importance of asset allocation. He advocates for intuitive investing using index funds and explores critical personal finance tools. Delight in the journey of making your financial future secure while navigating the entrepreneurial landscape!

Jun 29, 2021 • 29min
Episode 556 | Zero to $26k MRR as the Solo Founder of Rails Autoscale
Adam McCrea, a solo founder who took Rails Autoscale to $300,000 in ARR, shares his entrepreneurial journey. He discusses starting from zero and growing to 100 active users while managing platform risks. Adam reveals insights from launching pricing experiments and transitioning from a credit card-required subscription model to a freemium approach. He also contrasts his service with Heroku's autoscaler, highlighting his commitment to reliability and customer satisfaction in a competitive landscape.

Jun 22, 2021 • 36min
Episode 555 | Businesses You Can Bootstrap, W2 vs. Contract, Enterprise Pricing, and More Listener Questions with Ruben Gamez
Ruben Gamez, an expert in bootstrapping and hiring strategies, joins the discussion to share valuable insights. He explores the pros and cons of hiring W2 employees versus contractors, shedding light on their long-term impacts. Gamez also evaluates what makes a business idea suitable for bootstrapping and offers strategies for competitive enterprise pricing. From successful bootstrapped businesses to strategic hiring and pricing models, the conversation is packed with actionable tips for aspiring entrepreneurs.

Jun 15, 2021 • 27min
Episode 554 | Thinking Through Your Exit + Grief and Entrepreneurship with Dr. Sherry Walling
Dr. Sherry Walling, a professional in grief and entrepreneurship, discusses the emotional complexities of running a business. She reveals how grief impacts entrepreneurs during transitions like selling a company. The conversation emphasizes the need for rituals to honor past connections and the role of burnout in decision-making. Walling also highlights the significance of adjusting work schedules for summer to foster family connections and creativity, ultimately advocating for mental well-being as a crucial part of the entrepreneurial journey.

Jun 8, 2021 • 37min
Episode 553 | Stack Overflow and Moz Acquired, Quitting Instead of Giving Up Remote Work, and More Bootstrapper News
In this discussion, Tracy Osborn, a bootstrapper news expert, shares insights on the recent acquisitions of Stack Overflow and Moz, highlighting their impact on the tech landscape. She addresses the growing trend of employees quitting rather than relinquishing remote work perks. Additionally, Tracy reflects on the experiences of participants from the TinySeed 2020 batch, emphasizing the importance of community in remote settings. The conversation reveals both challenges and new opportunities for entrepreneurs in a rapidly evolving work environment.

Jun 1, 2021 • 36min
Episode 552 | Google Audits, Partnerships, and Freemium with Mike Taber
Mike Taber, an entrepreneur specializing in business strategies, shares insights on freemium models and partnership dynamics. He discusses ongoing CRM partnership prospects and the complexities of a potential AppSumo deal. The conversation also dives into the challenges of Google security audits, highlighting frustrations with their processes. With anecdotes on balancing startup demands and personal interests, Mike offers a candid look at navigating the tech landscape while emphasizing the importance of effective communication in partnerships.

May 25, 2021 • 28min
Episode 551 | Task-level vs. Project-level Thinkers, No Such Thing as an Autopilot Business, and More (A Rob Solo Adventure)
Explore the differences between task-level, project-level, and owner-level thinkers in startups. Discover why the notion of an autopilot passive income software business is a myth, requiring continuous management. Dive into the importance of recognizing unique entrepreneurial strengths for success. Learn how personal backgrounds influence the entrepreneurship journey and the inequities in venture capital funding. Plus, get insights on sustaining established businesses while pursuing new opportunities.

May 18, 2021 • 44min
Episode 550 | Three Years of Grind to Six Figures in ARR with CloudForecast
Tony Chan, co-founder of CloudForecast, shares his journey from facing numerous rejections to achieving six figures in annual recurring revenue. He discusses the origin of CloudForecast, the importance of product-market fit, and the emotional toll of navigating rejections. Tony highlights effective marketing channels and the impact of community support on their growth. He reflects on the lessons learned in resilience, adapting strategies, and the importance of humility and communication in building a successful startup.

May 11, 2021 • 41min
Episode 549 | Hiring vs. Outsourcing, E-commerce SaaS, and More Listener Questions with Jordan Gal
Jordan Gal, an expert in e-commerce SaaS and startup compliance, joins the discussion to shed light on navigating the complex landscape of starting an e-commerce platform. He addresses crucial regulatory requirements and how bootstrappers can manage enterprise perceptions of risk. The conversation dives into whether to hire full-time or outsource, revealing insights on effective growth strategies in competitive markets. With a focus on credibility and customer commitment, Gal offers practical tips for aspiring founders looking to thrive in the SaaS world.