Startups For the Rest of Us

Episode 591 | Acquiring and Scaling in a Crowded Space

Feb 22, 2022
Cody Duvall, an entrepreneur specializing in the competitive help desk and customer support market, shares his journey of acquiring and scaling the tool Keeping. He discusses the strategies he employed to launch in a crowded space, the nuances of his sales process, and the complexities of migrating customers. Duvall also highlights the importance of rewriting the codebase with an outsourced team and the challenges of achieving product-market fit, emphasizing how differentiation is crucial in such a saturated landscape.
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