Differentiation and Product Market Fit in Competitive Markets

In Episode 591, Rob Walling chats with Cody Duvall about his story of acquiring and growing Keeping in a really crowded space of help desk and customer support tools.

The topics we cover

[4:34] Launching into a crowded market

[8:00] Keeping's sales process

[10:01] Background on acquiring Keeping

[14:53] Outsourcing a team to rewrite the codebase

[20:03] Migrating customers

[24;01] Challenges with building in a established category

[26:09] Hitting product-market fit

[28:30] Applying for TinySeed

Links from the show

• Keeping
• Cody Duvall (@codee) | Twitter

If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!

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