Episode 590 | Buying vs Building, Zombie Companies, and More Listener Questions with Craig Hewitt
Feb 15, 2022
auto_awesome
Craig Hewitt, an expert in internal tools and startup challenges, shares valuable insights for founders. He discusses the tough decisions between buying and building internal tools, along with tips for navigating a competitive space as a solo founder. Hewitt also delves into the phenomenon of 'zombie companies,' where investors demand their money back, and offers advice on selecting the right accounting software. He emphasizes the importance of collaboration for non-technical founders looking to connect with the right talent.
Considering buying existing software solutions rather than building internal tools can optimize resource allocation and enhance startup productivity.
Establishing a unique positioning and leveraging personal branding are essential for solo founders to succeed in competitive markets.
Deep dives
Building or Buying Internal Tools
Building internal tools versus buying pre-existing solutions is a common dilemma faced by startups. It is generally advantageous to consider purchasing software solutions rather than developing them in-house, as this can save both time and resources. The podcast emphasizes that unless the tool is essential to the core functionalities of the product, leveraging existing software often leads to better outcomes. Spending valuable developer time on maintenance instead of focusing on growth or product improvement is viewed as inefficient.
Navigating Competition as a Solo Founder
Competing in saturated markets presents unique challenges for solo founders. Establishing a distinguishing factor, such as unique positioning or unique integrations, can provide a competitive edge. The discussion highlights how having a strong personal brand and being opinionated in marketing can help in gaining visibility and credibility in a crowded space. Additionally, leveraging connections or owning a unique traffic channel can serve as a strategic advantage in fostering quicker growth.
Challenges of Client Work Versus Startup Development
Balancing client work with developing in-house projects can be particularly challenging for startup founders who rely on client projects for income. It is suggested that founders create a structured schedule that allocates specific days or times for their startup pursuits, allowing undistracted focus on product development. The idea of client work funding startup projects is also mentioned, emphasizing the need for discipline in time management. Additionally, increasing the prices of client services can afford more time to focus on in-house ideas.
Handling Investor Expectations with a Zombie Company
Managing investor expectations can be especially daunting for founders of companies that are struggling or 'zombie' companies. Founders face the ethical dilemma of whether to prioritize investor returns or to focus on the growth and sustainability of their business. It is recommended that founders openly communicate with investors about the company's current state and future potential, encouraging patience as growth strategies are implemented. Finding a balance between pleasing investors and ensuring the longevity of the business is crucial for founders navigating difficult circumstances.
In Episode 590, Rob Walling chats with Craig Hewitt about building versus buying internal tools, how to compete in a competitive space, accounting software, a founder who has a zombie company where investors want their money back, and more.
The topics we cover
[5:03] Finding a co-founder as a non-technical founder
[11:20] Balancing priorities between day job and a SaaS idea
[17:35] Zombie company where investors want their money back
[26:00] Accounting software for startups
[28:10] Building in a competitive market as a solo-founder
If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!