Navigating Accounting Software and Competitive Market Strategies

In Episode 590, Rob Walling chats with Craig Hewitt about building versus buying internal tools, how to compete in a competitive space, accounting software, a founder who has a zombie company where investors want their money back, and more.

The topics we cover

[5:03] Finding a co-founder as a non-technical founder

[11:20] Balancing priorities between day job and a SaaS idea

[17:35] Zombie company where investors want their money back

[26:00] Accounting software for startups

[28:10] Building in a competitive market as a solo-founder

[32:24] When to buy vs build internal tools

Links from the show

• The Mom Test - a book by Rob Fitzpatrick
• Audience Podcast
• Bench Accounting | Online Bookkeeping and Tax Filing Services for Your Small Business
• Craig Hewitt (@thecraighewitt) | Twitter

If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!

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