
Startups For the Rest of Us
The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
Latest episodes

May 6, 2021 • 7min
Episode 548.5 | The Companies in TinySeed's Spring 2021 Batch
Discover the 18 groundbreaking startups that joined TinySeed's Spring 2021 Accelerator Batch. Each business offers unique solutions and insights into their innovative approaches. The discussion highlights the growth and impact of TinySeed on bootstrapped founders, showcasing how they nurture emerging talent in the startup ecosystem.

May 4, 2021 • 37min
Episode 548 | The Grind of Building a SaaS During Nights & Weekends
Zack Naylor, a developer behind Aurelius, shares his journey in creating a tool that assists UX researchers with managing insights. He recounts the trials of launching multiple alpha versions and the necessity of user feedback. The conversation delves into the unique challenges faced while bootstrapping during the pandemic and the pivotal risks he took as a founder. Naylor emphasizes how trusting your instincts can lead to transformative product growth, especially after building a third version that significantly boosted success.

Apr 27, 2021 • 37min
Episode 547 | Private Podcasting, Apple's Announcement, and Accelerating Growth with Craig Hewitt
Craig Hewitt, a key player in private podcasting and the growth of Castos, dives into the burgeoning trend of private podcasts as vital communication tools for businesses. He discusses Apple's latest subscription announcement and how it shapes the podcasting landscape. The conversation highlights the integration of mobile apps for better audience engagement and innovative monetization strategies beyond traditional advertising. Craig also shares insights on improving user experience for significant growth and tackling the challenges founders face in balancing product quality with business expansion.

Apr 20, 2021 • 26min
Episode 546 | Hiring Entrepreneurial People, Anonymity, Disruptive Innovation, and More Listener Questions
In this engaging Q&A session, a range of intriguing topics is explored. Strategies for attracting entrepreneurial talent without equity are discussed, emphasizing profit sharing and flexible arrangements. The concept of navigating side projects under corporate agreements adds an interesting twist. Insight into transitioning from an LLC to a C Corp to leverage tax benefits is also featured. Finally, the discussion on disruptive innovation highlights how to identify overlooked market niches, making this a must-listen for aspiring entrepreneurs.

Apr 13, 2021 • 27min
Episode 545 | The Value of Learning 80/20 Design Fundamentals
Tracy Osborn, an author known for her insights into design fundamentals and self-publishing, explores the essential design skills every startup founder should master. She discusses the pros and cons of self-publishing versus traditional publishing, revealing how each path can shape a creator's journey. Tracy emphasizes the importance of simplicity in design and offers tips on training your design eye. Additionally, she delves into the power of sketching and prototyping for enhancing user experiences and facilitating rapid idea development.

Apr 6, 2021 • 47min
Episode 544 | Annual Raises, Finding Good Startup People, and More Listener Questions with Josh Pigford
Join Josh Pigford, an entrepreneur well-versed in startup dynamics, as he shares insights on navigating common business challenges. Discover strategies for implementing annual pay raises that motivate employees, and learn how to effectively communicate price increases to customers. Josh dives into the nuances of hiring startup-savvy individuals, emphasizing the importance of versatility in small teams. This lively discussion is packed with practical tips and humor, making it a must-listen for anyone in the startup realm.

Apr 1, 2021 • 13min
Episode 543 | All Things Startup with #Mike Taber
Mike Taber, a startup expert and returning guest, shares his insights on startup success and innovative tactics. The discussion spans from the intriguing storytelling in the Apple TV Plus series 'For All Mankind' to playful debates on superhero powers and character dynamics. They explore magical abilities, reflecting on their mechanics and implications in a fun, analytical way. The episode concludes with a humorous hypothetical showdown between fictional heroes, blending entertainment with entrepreneurial wisdom.

Mar 30, 2021 • 47min
Episode 542 | 10x in Two Years, Past $3M ARR with SquadCast
In this engaging conversation, Zach Moreno, Co-Founder and CEO of Squadcast, shares the secrets behind their remarkable growth to over $3 million in annual recurring revenue. He highlights the challenges of entering a crowded market and the innovation required to stand out. The discussion also delves into the pivotal role of co-founders and the impact of a "knowledge investor" on their success. Zach recounts how the pandemic accelerated their development of video features and the importance of maintaining high-quality audio in podcasting.

Mar 23, 2021 • 27min
Episode 541 | Faster Horses & Product Myths, Life-changing Money, Dual Funnels, and More
Dive into the world of product development as common myths are debunked, revealing the essence of Henry Ford's misunderstood message. Explore the emotional rollercoaster of selling a business and the potential for new beginnings. Discover what 'life-changing money' truly means and how it reshapes financial perspectives. Finally, learn about innovative dual funnels in business models that enhance growth strategies while fostering creativity and happiness in entrepreneurship.

Mar 16, 2021 • 48min
Episode 540 | Bootstrapper News. Twitter Spaces, Indie.vc Closing, Shopify, and More
In this discussion, Tracy Osborn, a bootstrapper expert, and Einar Vollset, a key figure in the bootstrapper arena, dive into the latest happenings in the tech world. They dissect the closure of Indie.vc and what it means for aspiring entrepreneurs. The conversation also touches on the new features from Twitter, including Spaces and Super Follows, and LinkedIn's entrance into the gig economy with its new marketplace. Plus, they explore Shopify's business model changes and compare Google Cloud with AWS onboarding experiences.