Startups For the Rest of Us Episode 576 | Don't Become a Media Company (A Rob Solo Adventure)
Nov 16, 2021
Explore the fascinating concept of permissionless entrepreneurship and its appeal for aspiring founders. Discover why many startups should steer clear of the media company path, avoiding the pitfalls of excessive audience-building. Learn the importance of understanding what customers truly need instead of just catering to their requests. This conversation emphasizes a creative mindset shift that can lead to independence and success in the tech world.
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Permissionless Era For Creators
- We live in the best time in history to be a creative maker or entrepreneur due to lowered distribution costs and accessible tools.
- You no longer need gatekeepers like publishers, studios, or VCs to start and earn from your work.
Don't Make Media Your First Growth Play
- Avoid prioritizing building a media company early if you're an early-stage or bootstrapped SaaS without an existing audience or deep pockets.
- Focus first on proven marketing channels like SEO, paid ads, partnerships, integrations, and cold outreach to drive customers faster.
Microsize Media If You Must
- If you do pursue media, microsize the approach and only invest if you or the team can consistently create high-quality content over years.
- Otherwise allocate limited resources to repeatable, measurable tactics that convert at your scale.