Startups For the Rest of Us

Episode 577 | Finding the Right Problem to Solve

Nov 23, 2021
Jim Kalbach, an expert in customer needs and the Jobs to Be Done (JTBD) framework, joins the discussion to uncover how startups can define and identify the right problems to solve. He explains the stability of JTBD over time and the importance of a solution-agnostic mindset. Kalbach shares practical insights on conducting customer interviews, including switch interviews, to discover real user needs. Listeners can learn how to enhance their innovation strategies and align their products with genuine customer pain points.
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