

Episode 577 | Finding the Right Problem to Solve
Nov 23, 2021
Jim Kalbach, an expert in customer needs and the Jobs to Be Done (JTBD) framework, joins the discussion to uncover how startups can define and identify the right problems to solve. He explains the stability of JTBD over time and the importance of a solution-agnostic mindset. Kalbach shares practical insights on conducting customer interviews, including switch interviews, to discover real user needs. Listeners can learn how to enhance their innovation strategies and align their products with genuine customer pain points.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Understanding Jobs to Be Done
02:27 • 14min
Unpacking Entrepreneurial Processes through Insightful Interviews
16:49 • 3min
Unpacking 'Jobs to be Done'
19:31 • 6min
Automation Versus Manual Updating: A Dashboard Comparison
25:55 • 2min
Enhancing Confidence through Data Insights
27:36 • 2min