Episode 577 | Finding the Right Problem to Solve
Startups For the Rest of Us
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Understanding Jobs to Be Done
This chapter explores the 'Jobs to be Done' framework, essential for startup founders seeking to identify real customer problems rather than simply focusing on product offerings. It emphasizes the significance of customer interviews and a solution-agnostic approach to discovering overlooked opportunities in the market. By creating a job map, founders can strategically focus on their innovations, ultimately enhancing their chances of achieving product-market fit.
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