The Game with Alex Hormozi

"The point of business is not to win. The point of business is to keep playing." Today, Alex (@AlexHormozi) discusses the six-week challenge and its effectiveness in the gym industry. He breaks down the different factors that contribute to the success of a promotion and emphasizes the importance of adapting to new platforms and offers to stay ahead in the game of business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:32) - Better offers, faster-split testing(7:19) - Conversion rate affects economics(10:59) - Budget determines platform lifespan(13:23) - Adaptation crucial for business survival(16:37) - Saturation ≠ failure; others' success = promotion works(18:11) - Experiments lead to success, despite shifting trendsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If right now your income has been stagnant for some time, it is because you have a lack of skills." Today, Alex (@AlexHormozi) discusses the importance of acquiring high-value skills to level up and scale a business. He includes examples of how investing in leadership, sales, and marketing skills can help increase revenue and productivity.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:26) - Acquire high-value skills to increase income.(3:32) - Increase earnings by selling training hours.(5:34) - Stay in the boring zone to avoid trouble.(8:44) - Manage attention despite parental distractions.(11:00) - Identify lacking skills and improve results.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"It's about seeing how you can consistently execute the same thing over and over and over again." Today, Alex (@AlexHormozi) discusses the importance of consistency in sales and business success, citing examples from top-performing salespeople and baseball players. He emphasizes the need to establish routines and recognize patterns to execute sales techniques, achieving desired outcomes consistently.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:42) - McDonald's: Consistency over quality for success.(4:25) - Repetition and outworking doubt create consistency.(6:20) - Establish a daily routine for consistent outcomes.(7:43) - Best salespeople train multiple times for mastery.(9:23) - Mastery leads to unconscious competence and success.(9:43) - Consistently achieving outcomes > being a superstar.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Your business will always be broken, provided it is growing." Today, Alex (@AlexHormozi) discusses that no business program can solve all of a business's problems, as success creates deficits that require continuous growth and learning. He also talks about the advantages of leveraging information and community to solve problems faster and grow faster.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:32) - Acquisition system exposes growing problems.(5:32) - Iterate and leverage best practices for rapid growth.(7:32) - Leverage information and community for accelerated growth.(10:59) - Entrepreneurs acquire skills and teach others.(12:48) - Best investment is information for saving time and attention.(16:05) - Commitment to constant improvement and failing forward.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You have to meet someone where they are." Today, Alex (@AlexHormozi) discusses how gym owners can succeed regardless of location or fitness style and emphasizes the importance of focusing on the outcome rather than the method. He also introduces a value equation for fitness and stresses the need to meet clients where they are in their fitness understanding.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:42) - Fitness style and location don't matter for success.(5:37) - Focus on outcome, not fitness style or details.(9:03) - Value equation: outcome × likelihood ÷ time and effort.(11:34) - Higher prices can increase earnings. Don't settle.(13:13) - Start with psychological win. Introduce advanced techniques.(14:05) - Psychological needs outweigh physiological perfection. Help progress.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Just because you are insecure about your pricing and value does not mean you should take that from them." Today, Alex (@AlexHormozi) discusses the importance of selling expensive items and how it relates to people's desire to buy and own expensive things. He also provides a price objection technique using a relatable comparison to help potential customers understand the value of their purchase.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - People spend more on enjoyable things(1:35) - Brain chemistry affects expensive item enjoyment(2:56) - Price objection example: Mrs. Johnson's items(5:40) - Insecurities should not prevent valuable experiences(6:47) - Cost per-wear breakdown for better comparisonFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The things that got you here are not the things that will get you there." Today, Alex (@AlexHormozi) talks about the importance of managing attention, which he argues is the most valuable resource for entrepreneurs. He shares personal anecdotes and insights from successful business owners to emphasize the need for discipline and focus to grow and succeed.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:34) - Importance of attention over time management(4:00) - High-level entrepreneurs prioritize attention and limit distractions(6:29) - Outworking others not key to long-term success(9:32) - Attention enables wisdom, opportunities, and solutions(11:52) - Clarity allows focus on growth. Discipline is key.(16:01) - Limiting beliefs hinder success. Expand mindset for growth.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If you can fix the broken windows, people stop committing crime." Today, Alex (@AlexHormozi) talks about how your parking space can tell you about the culture of your team and how it affects customer service. He emphasizes the importance of putting customers first and setting the right tone for exceptional customer service from the moment they arrive.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) Parking reflects team and customer values.(2:35) Prioritize customer convenience over personal parking preferences.(3:27) Minimize customer issues like parking for better experience.(4:01) Small details like parking sets tone for organization.(4:32) Assess trainer parking to improve service quality.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"They don't love their customers." Today, Alex (@AlexHormozi) discusses the importance of having a game outside of just making money and how deeply caring for your customers can lead to success in business. The concept of "weapons-grade compassion" is introduced as a way to win in any industry.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - Lack of purpose hindered financial success.(3:43) - Love customers, serve better, avoid blaming.(6:01) - Care deeply about customers' lives and success.(9:44) - Constantly improve and serve customers to stay ahead.(11:46) - Persistence alone won't lead to financial gains.(14:13) - Combine compassion with strategic thinking for the next level.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Every day's a workday. Saturdays and Sundays are just work days without meetings." Today, Alex (@AlexHormozi) talks about the importance of consuming content wisely and gives tips on filtering out irrelevant information. He also shares a guide on the essential skill sets for entrepreneurs, emphasizing the importance of focusing on sales and marketing before leadership and team management.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:20) - Wise content consumption saves time and attention.(1:41) - Filter content by relevance to business and current stage.(2:32) - Learn to sell, then focus on marketing skills.(5:06) - Don't waste time on irrelevant content.(5:32) - Consume content based on needed skills.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition