"The Ostrich Jacket" Price Overcome (how to sell anyone on anything at any price related to fitness...) 🔥💰One of the most solid price objections I know of...and why everyone loves to buy. | Ep 69
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Aug 8, 2018
08:27
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question_answer ANECDOTE
Ostrich Jacket Anecdote
Alex Hormozi bought an expensive ostrich jacket after much deliberation.
It became his most prized possession, highlighting the emotional connection with expensive purchases.
insights INSIGHT
Expensive Purchases and Brain Chemistry
Expensive purchases trigger dopamine and serotonin release, creating a sense of enjoyment.
This brain chemistry explains why people become buying addicts and enjoy expensive purchases more.
volunteer_activism ADVICE
Price Objection Technique
When faced with price objections, ask about the customer's most expensive possession and its cost per use.
Compare this to the program's cost per use, emphasizing the transformative benefits of your product/service.
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"Just because you are insecure about your pricing and value does not mean you should take that from them." Today, Alex (@AlexHormozi) discusses the importance of selling expensive items and how it relates to people's desire to buy and own expensive things. He also provides a price objection technique using a relatable comparison to help potential customers understand the value of their purchase.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
The Game with Alex Hormozi