Introduction

"Just because you are insecure about your pricing and value does not mean you should take that from them." Today, Alex (@AlexHormozi) discusses the importance of selling expensive items and how it relates to people's desire to buy and own expensive things. He also provides a price objection technique using a relatable comparison to help potential customers understand the value of their purchase.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:37) - People spend more on enjoyable things

(1:35) - Brain chemistry affects expensive item enjoyment

(2:56) - Price objection example: Mrs. Johnson's items

(5:40) - Insecurities should not prevent valuable experiences

(6:47) - Cost per-wear breakdown for better comparison

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